Convenience samples of college students and research reproducibility

Peterson, Robert A.; Merunka, Dwight R.

doi:10.1016/j.jbusres.2013.08.010

Cited by 567Business Strategies and Management ResearchSurvey Methodology and NonresponseManagement and Marketing Education

Convenience samples of college students and research reproducibility

Peterson, Robert A., Merunka, Dwight R.·2014·Journal of Business Research

DOI 10.1016/j.jbusres.2013.08.010

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Students are atypical respondents in many contexts, due to their limited consumption experiences and different cognitive structures, leading them to weight attributes differently than other customers.
“Students are atypical respondents in many contexts, due to their limited consumption experiences and different cognitive structures, leading them to weight attributes differently than other customers (Peterson and Merunka 2014).”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Peterson and Merunka 2014

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Authors: Peterson, R. A., & Merunka, D. R.
Affiliations: Aix-Marseille Université (FR)
Corresponding author: Peterson, Robert A.
ORCID: Peterson, Robert A.
Venue: Journal of Business Research
Publisher: Elsevier BV
Published: 2014-05
Volume: 67
Issue: 5
Pages: 1035-1041
ISSN: 0148-2963 (ISSN-L)
DOI: 10.1016/j.jbusres.2013.08.010
OpenAlex: W2071582555
Cited by: 567
References: 68
Citations by year: 2026: 37 · 2025: 49 · 2024: 55 · 2023: 49 · 2022: 71 · 2021: 59 · 2020: 46 · 2019: 66 · 2018: 52 · 2017: 36 · 2016: 31 · 2015: 12 · 2014: 4
FWCI: 21.43
Type: journal article
Language: en
Open access: closed
Locations: Journal of Business Research (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
HAL AMU (submittedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Management and Marketing Education
Keywords: convenience sampling, research reproducibility, business ethics, ethicality, replication, generalizability, reliability and validity, consumer behavior research, market analysis

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