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Post-Purchase Consumer Processes and the Complaining Consumer
Abstract
This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumers' satisfaction or dissatisfaction with organizational response and their subsequent repurchase behavior are proposed and empirically tested using data from consumers who complained to a major oil company.
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Citations
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Szymanski, D. M., & Henard, D. H. (2001) · Journal of the Academy of Marketing Science · doi:10.1177/0092070301291002 · Cited by 2,002
Bolton, R. N. (1998) · Marketing Science · doi:10.1287/mksc.17.1.45 · Cited by 1,948
The effects of distributive, procedural, and interactional justice on postcomplaint behavior
Blodgett, J. G., Hill, D. J., & Tax, S. S. (1997) · Journal of Retailing · doi:10.1016/s0022-4359(97)90003-8 · Cited by 1,394
Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
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Maxham, J. G., & Netemeyer, R. G. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.4.57.18512 · Cited by 1,204
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Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300281009 · Cited by 1,157
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Weun, S., Beatty, S. E., & Jones, M. A. (2004) · Journal of Services Marketing · doi:10.1108/08876040410528737 · Cited by 581
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Gelbrich, K., & Roschk, H. (2011) · Journal of Service Research · doi:10.1177/1094670510387914 · Cited by 481
Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
The Service Recovery Journey: Conceptualization, Integration, and Directions for Future Research
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Davidow, M. (2000) · Journal of Hospitality & Tourism Research · doi:10.1177/109634800002400404 · Cited by 292
Metadata
- Authors
- Gilly, M. C., & Gelb, B. D.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-12
- Volume
- 9
- Issue
- 3
- Pages
- 323
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2003516988
- Cited by
- 314
- References
- 0
- FWCI
- 2.18
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.