The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
Abstract
Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 174–195, https://doi.org/10.1086/209059 Published: 01 September 1986 Article history Received: 01 May 1985 Revision received: 01 May 1986 Published: 01 September 1986
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
Cacioppo, J. T., & Petty, R. E. (1982) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.42.1.116 · Cited by 5,359
Bettman, J. R., & Park, C. W. (1980) · Journal of Consumer Research · doi:10.1086/208812 · Cited by 1,344
Stalking the elusive “vividness” effect
Taylor, S. E., & Thompson, S. C. (1982) · Psychological Review · doi:10.1037/0033-295x.89.2.155 · Cited by 913
On the Meaning of within-Factor Correlated Measurement Errors
Gerbing, D. W., & Anderson, J. C. (1984) · Journal of Consumer Research · doi:10.1086/208993 · Cited by 526
Cited by
MacKenzie, S. B., & Lutz, R. J. (1989) · Journal of Marketing · doi:10.2307/1251413 · Cited by 4,880
Self-citationAgainst the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2012.10.001 · Cited by 1,048
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Credibility: A multidisciplinary framework
Rieh, S. Y., & Danielson, D. R. (2007) · Annual Review of Information Science and Technology · doi:10.1002/aris.2007.1440410114 · Cited by 336
The personalization–privacy paradox in the attention economy
Cloarec, J. (2020) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2020.120299 · Cited by 112
Metadata
- Authors
- Mackenzie, S. B.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1986-09
- Volume
- 13
- Issue
- 2
- Pages
- 174
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2052578690
- Cited by
- 292
- References
- 5
- FWCI
- 16.35
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Role of Attention in Mediating the Effect of Advertising on Attribute Importance. https://app.cochat.ai/papers/10.1086/209059
- The paper
- Mackenzie, S. B. (1986). The Role of Attention in Mediating the Effect of Advertising on Attribute Importance. Journal of Consumer Research. https://doi.org/10.1086/209059
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.