The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Abstract
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that task conditions impact response formulation processes. These results indicate that new models are needed for complete understanding of response errors in frequency data for a variety of behaviors of interest to consumer researchers.
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Cites
Telling more than we can know: Verbal reports on mental processes.
Nisbett, R. E., & Wilson, T. D. (1977) · Psychological Review · doi:10.1037/0033-295x.84.3.231 · Cited by 11,317
Availability: A heuristic for judging frequency and probability
Tversky, A., & Kahneman, D. (1973) · Cognitive Psychology · doi:10.1016/0010-0285(73)90033-9 · Cited by 9,984
Cited by
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989) · Management Science · doi:10.1287/mnsc.35.8.982 · Cited by 25,709
Ouellette, J. A., & Wood, W. (1998) · Psychological Bulletin · doi:10.1037/0033-2909.124.1.54 · Cited by 3,480
Self-reports: How the questions shape the answers.
Schwarz, N. (1999) · American Psychologist · doi:10.1037/0003-066x.54.2.93 · Cited by 2,846
Pavlou, P. A., & Fygenson, M. (2006) · MIS Quarterly · doi:10.2307/25148720 · Cited by 2,685
Pavlou, P. A., Liang, H., & Xue, Y. (2007) · MIS Quarterly · doi:10.2307/25148783 · Cited by 2,646
Metadata
- Authors
- Blair, E., & Burton, S.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1987-09
- Volume
- 14
- Issue
- 2
- Pages
- 280
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2068698757
- Cited by
- 335
- References
- 2
- FWCI
- 12.39
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
