The Influence of Sex Roles on Judgment

Meyers-Levy, Joan·1988·Journal of Consumer Research

Cited by (412)

Items 101–200 of 412

  1. A study of Islamic banks in the non-GCC MENA region: evidence from Lebanon
    Rima M. Bizri · 2014 · International Journal of Bank Marketing
  2. Does service recovery matter? Relationships among perceived recovery justice, recovery satisfaction and customer affection and repurchase intentions: the moderating role of gender
    Muhammad Asghar Ali, Ding Hooi Ting, Ahmad Shahrul Nizam Isha, Muhammad Ahmad-ur-Rehman, Shoukat Ali · 2022 · Journal of Asia Business Studies
  3. Gender, identity and the consumption of advertising
    Margaret K. Hogg, Jade Garrow · 2003 · Qualitative Market Research An International Journal
  4. Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match
    Pranjal Gupta, Jennifer Lee Burton, Letícia Costa Barros · 2022 · Internet Research
  5. The decision-making processes of duty-free shop users using a goal directed behavior model: The moderating effect of gender
    Yujin Choi, Jin-Woo Park · 2017 · Journal of Hospitality and Tourism Management
  6. Effectiveness of recovery actions on deviant customer behavior—The moderating role of gender
    Huey Chern Boo, Anna S. Mattila, Ching Yeng Tan · 2013 · International Journal of Hospitality Management
  7. Gender Differences in Trust Formation in Virtual Communities
    Constance Elise Porter, Naveen Donthu, Andrew M. Baker · 2012 · The Journal of Marketing Theory and Practice
  8. Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards
    Yam B. Limbu, Bruce A. Huhmann, Bing Xu · 2012 · Journal of Financial Services Marketing
  9. Luxury value perceptions and consumer outcomes: A meta‐analysis
    Tuğra Nazlı Akarsu, Shayan Shaikh, Moutusy Maity · 2024 · Psychology and Marketing
  10. Customer perceptions of frontline employee service delivery: A study of Russian bank customer satisfaction and behavioural intentions
    Michel Rod, Nicholas Jeremy Ashill, Tanya Gibbs · 2016 · Journal of Retailing and Consumer Services
  11. Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?
    Alexandra M. Vilela, Michelle R. Nelson · 2013 · Journal of Marketing Communications
  12. Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts
    Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, Maura L. Scott · 2019 · Journal of Consumer Psychology
  13. The Knowledge‐Experience‐Evaluation Relationship: A Structural Equations Modeling Test of Gender Differences
    Michel Laroche, Mark Cleveland, Jasmin Bergeron, Christine Goutaland · 2003 · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
  14. Motives for Participation and Importance of Social Support for Athletes With Physical Disabilities
    Scott R. Swanson, Tom Colwell, Yushan Zhao · 2008 · Journal of Clinical Sport Psychology
  15. Assessing Effects of a Media Literacy-Based Intervention on US Adolescents' Responses to and Interpretations of Sexual Media Messages
    Bruce E. Pinkleton, Erica Weintraub Austin, Yi-Chun “Yvonnes” Chen, Marilyn A. Cohen · 2013 · Journal of Children and Media
  16. Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective
    Ofrit Kol, Shalom Levy · 2023 · Journal of Retailing and Consumer Services
  17. How do consumers make behavioural decisions on social commerce platforms? The interaction effect between behaviour visibility and social needs
    Yanli Jia, Libo Liu, Paul Benjamin Lowry · 2024 · Information Systems Journal
  18. Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College
    Phylis M. Mansfield, Jacquelyn Warwick · 2006 · Journal of Marketing for HIGHER EDUCATION
  19. Development of a brand image scale and the impact of lovemarks on brand equity
    Eunjoo Cho · 2011
  20. The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?
    Daniel Hoegele, Sascha L. Schmidt, Benno Torgler · 2015 · Review of Managerial Science
  21. Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising
    H. Bruce Lammers · 1991 · The Journal of Social Psychology
  22. Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach
    Eirini Tsichla, Leonidas Hatzithomas, Christina Boutsouki · 2014 · Journal of Marketing Communications
  23. The Impact of Service Fairness Perceptions on Relationship Quality
    Melissa N. Clark, Mavis T. Adjei, Donna N. Yancey · 2009 · Services Marketing Quarterly
  24. Tscale: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model
    Wayne S. DeSarbo, Michael D. Johnson, Ajay K. Manrai, Lalita A. Manrai, Elizabeth A. Edwards · 1992 · Psychometrika
  25. Will he buy a surprise? Gender differences in the purchase of surprise offerings
    Aleksandra Kovacheva, Hristina Dzhogleva Nikolova, Cait Poynor Lamberton · 2022 · Journal of Retailing
  26. Mobile Handset Buying Behavior of Different Age and Gender Groups
    Jagwinder Singh, B.B. Goyal · 2009 · International Journal of Business and Management
  27. Motives underlying human agency: How self-efficacy versus self-enhancement affect consumer behavior
    Christopher Cannon, Derek D. Rucker · 2022 · Current Opinion in Psychology
  28. Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
    Chun‐Tuan Chang, Yuan-Ciao Wu, Yu‐Kang Lee, Xing‐Yu Chu · 2016 · International Journal of Advertising
  29. Gender differences in gift exchanges: New directions from projections
    Mary Ann McGrath · 1995 · Psychology and Marketing
  30. The interaction of religion and family members’ influence on food decisions
    David R. Just, Amir Heiman, David Zilberman · 2007 · Food Quality and Preference
  31. Helping me, helping you: self‐referencing and gender roles in donor advertising
    Maureen Hupfer · 2006 · Transfusion
  32. Information Search Behavior of Independent Travelers: A Cross-Cultural Comparison Between Chinese, Japanese, and American Travelers
    Allan Cheng Chieh Lu, Brendan T. Chen · 2014 · Journal of Hospitality Marketing & Management
  33. An empirical study of tourist preferences using conjoint analysis
    Tripathi, Tripathi, M.H. Siddiqui · 2010 · International journal of business science & applied management.
  34. Sex Roles and Advertising Preferences
    Ved Prakash · 1992 · Journal of Advertising Research
  35. How sex differences in perceptions influence customer satisfaction: a study of theatre audiences
    Zannie Giraud Voss, Véronique Cova · 2006 · Marketing Theory
  36. Exploring the interactive effects of brand use and gender on cause-related marketing over time
    Michelle R. Nelson, Alexandra M. Vilela · 2017 · International Journal of Nonprofit and Voluntary Sector Marketing
  37. Customers' choice of a salesperson during the initial sales encounter
    Theo Lieven · 2016 · Journal of Retailing and Consumer Services
  38. Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?
    Linchi Kwok, Zhenxing Mao, Yung-Kuei Huang · 2017 · Tourism and Hospitality Research
  39. Understanding the effects of self-peer-platform incentives on users' physical activity in mobile fitness apps: the role of gender
    Qiuju Yin, Lun Li, Zhijun Yan, Chenxi Guo · 2021 · Information Technology and People
  40. How accurate must an in-car information system be?
    Ing-Marie Jonsson, Helen Harris, Clifford Nass · 2008 · CHI Conference on Human Factors in Computing Systems
  41. Airline website loyalty formation and the moderating effects of gender and education
    Santiago Forgas‐Coll, Ramon Palau‐Saumell, Javier Sánchez, Juan Carlos Fandos-Roig · 2012 · Service Business
  42. Factors affecting couples' decisions to jointly shop
    Junsang Lim, Sharon E. Beatty · 2010 · Journal of Business Research
  43. How similar are frontline bank employees' perceptions of service quality to their customers? A study of female customers and employees in Turkey
    Uğur Yavaş · 2007 · Journal of Financial Services Marketing
  44. Children’s Responses to Gender-Role Stereotyped Advertisements
    Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose · 2008 · Journal of Advertising Research
  45. Gender Influences in Garment Purchase
    Neena Sondhi, S.R. Singhvi · 2006 · Global Business Review
  46. The effect of fellow customer on complaining behaviors: the moderating role of gender
    Sungjun Joe, Choongbeom Choi · 2019 · International Journal of Contemporary Hospitality Management
  47. Gendering consumer ethics
    Andreas Chatzidakis, Pauline Maclaran · 2020 · International Journal of Consumer Studies
  48. Does gender matter? A review of work‐related gender commonalities
    G. Ronald Gilbert, Meredith Flowers Burnett, Ian Phau, Jerry Haar · 2010 · Gender in Management An International Journal
  49. Men and women watching and reading: Gender and information processing opportunity effects in advertising
    Veronika Papyrina · 2013 · Journal of Marketing Communications
  50. One step deeper: gender and congruity in celebrity endorsement
    Debasis Pradhan, Vikram Kapoor, Tapas Ranjan Moharana · 2017 · Marketing Intelligence & Planning
  51. Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness
    Egle Vaznyte, Petra Andries, Sophie Manigart · 2020 · Journal of Small Business Management
  52. Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia
    Marhana Mohamed Anuar, Osman Mohamad · 2011 · International Journal of Marketing Studies
  53. Male and female attitudes towards stereotypical advertisements: a paired country investigation
    Prokopis K. Theodoridis, Antigone G. Kyrousi, Athina Y. Zotou, George G. Panigyrakis · 2013 · Corporate Communications An International Journal
  54. Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
    Tobias Otterbring, Roopali Bhatnagar, Peter Samuelsson, Sylvie Borau · 2021 · Journal of Retailing and Consumer Services
  55. Role of gender differences on individuals’ responses to electronic word-of-mouth in social interactions
    Jonghak Sun, Seokwoo Song, Deanna House, Mintaek Kwon · 2019 · Applied Economics
  56. Workplace Relationship Quality and Employee Job Outcomes in Hotel Firms
    An Pei Lee, Hsiu-Yu Teng, Chien-Yu Chen · 2015 · Journal of Human Resources in Hospitality & Tourism
  57. Role of affect and cognition in consumer brand relationship: exploring gender differences
    Arvind Sahay, Nivedita Sharma, Krishnesh Mehta · 2012 · Journal of Indian Business Research
  58. The effect of customization and gender on customers’ attitude
    Alana Wolf, Lu Zhang · 2016 · International Journal of Hospitality Management
  59. Courting Women Using Sports Marketing: A Content Analysis of the US Open
    David Shani, Dennis Sandler, Mary M. Long · 1992 · International Journal of Advertising
  60. The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers
    Éric Tafani, Franck Vigneron, Audrey Azoulay, Sandrine Crener, Abdul Zahid · 2024 · Journal of International Marketing
  61. Print advertising: Type size effects
    Kishore Gopalakrishna Pillai, Constantine S. Katsikeas, Caterina Presi · 2011 · Journal of Business Research
  62. Gender demographic targeting in sponsored search
    Bernard J. Jim Jansen, Lauren Solomon · 2010 · CHI Conference on Human Factors in Computing Systems
  63. An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong
    Sunny Sun, Lawrence Hoc Nang Fong, Rob Law, Chris Luk · 2015 · Asia Pacific Journal of Tourism Research
  64. The Cambridge Handbook of the International Psychology of Women
    Fanny M. Cheung, Diane F. Halpern · 2020 · Cambridge University Press eBooks
  65. Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables
    Barbara B. Stern, Sonia Tewari, Stephen J. Gould · 1993 · Service Industries Journal
  66. Religious symbolism in Islamic financial service advertisements
    Muhammad Mohsin Butt, Ernest Cyril de-Run, Ammen U-Din, Dilip S. Mutum · 2018 · Journal of Islamic marketing
  67. The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction
    Xiaojun Fan, Wenxia Tao, Haowei Yu, Zheng Wang · 2025 · Journal of Retailing and Consumer Services
  68. Potential Risk and Protective Factors for Eating Disorders in Haredi (ultra-Orthodox) Jewish Women
    Rachel Bachner‐Melman, Ada H. Zohar · 2019 · Journal of Religion and Health
  69. Impact of gender on perceptual fit evaluation for prestige brands
    Kong Cheen Lau, Ian Phau · 2009 · Journal of Brand Management
  70. The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
    Xiuping Li, Meng Zhang · 2014 · Journal of Consumer Research
  71. Gender Differences in the Relationship between Experiential Marketing and Purchase Intention
    Jin-Long Liang · 2013
  72. Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer
    Blaine J. Branchik, Tilottama Ghosh Chowdhury · 2017 · The Journal of Marketing Theory and Practice
  73. Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
    Muhammad Mohsin Butt, Ernest Cyril de Run · 2010 · Young Consumers Insight and Ideas for Responsible Marketers
  74. Media multitasking, advertising appeal, and gender effects
    Marion Garaus, Elisabeth Wolfsteiner · 2022 · Review of Managerial Science
  75. A market segmentation approach to esteem and efficacy in information search
    Melissa Bishop, Nelson Barber · 2012 · Journal of Consumer Marketing
  76. Deconstructing the glass ceiling: gender equality in the Australian property profession
    Clive M.J. Warren, Hera Antoniades · 2016 · Property Management
  77. Demographic influences on consumer decisions in the banking sector: evidence from India
    Harpreet Kaur, Sangeeta Arora · 2019 · Journal of Financial Services Marketing
  78. Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach
    Katharina M. Dallmann · 2001 · European Journal of Marketing
  79. Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
    Maureen Hupfer, Brian Detlor · 2007 · Journal of Business Research
  80. Vehicle Message Appeals and the New Generation Woman
    Robin N. Widgery, Jack McGaugn · 1993 · Journal of Advertising Research
  81. An Examination of Factors Driving Chinese Gamblers’ Fallacy Bias
    Lawrence Hoc Nang Fong, Rob Law, Desmond Lam · 2013 · Journal of Gambling Studies
  82. Understanding residents’ green purchasing behavior from a perspective of the ecological personality traits: the moderating role of gender
    Xianchuan Yang, Lei Zhang · 2021 · The Social Science Journal
  83. Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative
    Valentyna Melnyk · 2014 · Australasian Marketing Journal (AMJ)
  84. Motives for writing online reviews in post-vacation phase
    Dušan Mladenović, Anida Krajina, Ivana Milojevic · 2019 · International Journal of Culture Tourism and Hospitality Research
  85. GENDER DIFFERENCES IN CONSUMPTION ASPIRATIONS: A CROSS-CULTURAL APPRAISAL
    Wendy Bryce, T. T. Olney · 1991 · Social Behavior and Personality An International Journal
  86. Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
    Eun‐Ju Lee, David W. Schumann · 2009 · Journal of Consumer Psychology
  87. How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles
    Delphine Vantomme, Maggie Geuens, Siegfried Dewitte · 2006 · SSRN Electronic Journal
  88. Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference
    Hu, Hai-hua, Zhang, Xin-Mu · 2021 · Frontiers in Psychology
  89. Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?
    Muhammad Mohsin Butt, Ernest Cyril de Run · 2011 · Australasian Marketing Journal (AMJ)
  90. The Role of Recipient Characteristics in Health Video Communication Outcomes: Scoping Review
    Daniel Adrian Lungu, Jo Røislien, Siri Wiig, Marie Therese Shortt, Francesca Ferré, Siv Hilde Berg, Henriette Thune, Kolbjørn Brønnick · 2021 · Journal of Medical Internet Research
  91. Does Consumer Gender Influence The Relationship Between Consumer Loyalty And Its Antecedents?
    Valentina Stan · 2015 · Journal of Applied Business Research (JABR)
  92. Viral Marketing: A Study of E-Mail Spreading Behavior Across Gender
    Hung-Chang Chiu, Monle Lee, Jin-Rung Chen · 2007 · Journal of Website Promotion
  93. Performance analysis of keyword advertising campaign using gender-brand effect of search queries
    Partha Mukherjee, Bernard J. Jim Jansen · 2014 · Electronic Commerce Research and Applications
  94. Are men from Mars, women from Venus? Investigating the determinants behind the intention to use fully automated taxis
    Yonghan Zhu, Marijn Janssen, Chengyan Pu · 2024 · Transportation Letters
  95. Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study
    Sheng-Wuu Joe, Chou‐Kang Chiu · 2008 · Quality & Quantity
  96. Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values
    Xianchuan Yang, Santhaya Kittikowit, Tim Noparumpa, Jia-Yun Jiang, Shih-Chih Chen · 2022 · Frontiers in Psychology
  97. Agency and Communion as a Framework to Understand Consumer Behavior
    Didem Kurt, Jeremy A. Frimer · 2015 · Cambridge University Press eBooks
  98. The effects of gender differences on operational performance and satisfaction with car navigation systems
    Pei‐Chun Lin, Li-Wen Chien · 2010 · International Journal of Human-Computer Studies
  99. Effect of Gender on Communication of Health Information to Older Adults
    Jennifer L. Dearborn, Victoria P. Panzer, Joseph A. Burleson, Frederick E. Hornung, Harrison Waite, Frances H. Into · 2006 · Journal of the American Geriatrics Society
  100. The Routledge Companion to Marketing Research
    Wright, Len Tiu, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi · 2021 · Routledge eBooks