The influence of sex roles on judgment
Meyers-Levy, Joan·1988·Journal of Consumer Research
DOI 10.1086/209133
Cited by (412)
Items 401–412 of 412
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- ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement.R.M. Kraaij · 2014