The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Tactile Stimulation and Consumer Response
Abstract
Tactile behavior is a basic communication form as well as an expression of inter-personal involvement. This articie presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. iVIore specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and evaluation of both the external stimuli and the touching source. Further, customers touched by a requester tend to comply more than customers in no-touch conditions. Implications for con-sumer behavior theory and research are discussed. T he scene was a university library. It could just aseasily have been the local supermarket, bank, or restaurant. What happened took half a second, and it was not noticed by the recipients. Remarkably, how-ever, it influenced the recipients ' evaluation of the li-brary. Fisher, Rytting and Heslin (1976) investigated the effects of a brief "accidental " touch in a nonintimate context. They had male and female clerks return library
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Cites
Oliver, R. L., & Swan, J. E. (1989) · Journal of Marketing · doi:10.1177/002224298905300202 · Cited by 2,084
Cited by
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Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001) · Journal of Retailing · doi:10.1016/s0022-4359(01)00056-2 · Cited by 3,219
The science of interpersonal touch: An overview
Gallace, A., & Spence, C. (2010) · Neuroscience & Biobehavioral Reviews · doi:10.1016/j.neubiorev.2008.10.004 · Cited by 879
Mediated social touch: a review of current research and future directions
Haans, A., & IJsselsteijn, W. (2006) · Virtual Reality · doi:10.1007/s10055-005-0014-2 · Cited by 303
RETRACTED ARTICLE: Nonverbal Encouragement of Participation in a Course: the Effect of Touching
Guéguen, N. (2004) · Social Psychology of Education · doi:10.1023/b:spoe.0000010691.30834.14 · Cited by 77
RetractedThe Role for Signaling Theory and Receiver Psychology in Marketing
Dunham, B. (2011) · Evolutionary Psychology in the Business Sciences · doi:10.1007/978-3-540-92784-6_9 · Cited by 74
Smirni, D., Smirni, P., Carotenuto, M., Parisi, L., Quatrosi, G., & Roccella, M. (2019) · Brain Sciences · doi:10.3390/brainsci9120368 · Cited by 41
Metadata
- Authors
- Hornik, J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-12
- Volume
- 19
- Issue
- 3
- Pages
- 449
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2106611175
- Cited by
- 289
- References
- 1
- FWCI
- 7.19
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
