The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability
Abstract
This article develops and tests a model of the individual and joint effects of various consumer characteristics on health information acquisition behaviors (e.g., using media sources) and health maintenance behaviors (e.g., restricting diet). Theory development overviews the interdisciplinary literature on health and proposes that health motivation independently influences consumers' preventive health behaviors while the effect of health ability on health behaviors is moderated by the level of health motivation. This theory is tested in a survey of 404 consumers. Results indicate that the interaction of health ability and health motivation affects consumers' health behaviors. However, mixed results suggest that high levels of ability and motivation are not always critical precursors of health behaviors; instead, the impact of these characteristics depends on the particular health behavior and the specific health ability characteristic. Implications for theory and practice are discussed.
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Cited by
Information behaviour: An interdisciplinary perspective
Wilson, T. D. (1997) · Information Processing & Management · doi:10.1016/s0306-4573(97)00028-9 · Cited by 1,114
Can “Low-Fat” Nutrition Labels Lead to Obesity?
Wansink, B., & Chandon, P. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.4.605 · Cited by 734
Segmentation of festival motivation by nationality and satisfaction
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Metadata
- Authors
- Moorman, C., & Matulich, E.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1993-09
- Volume
- 20
- Issue
- 2
- Pages
- 208
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2034799696
- Cited by
- 589
- References
- 12
- FWCI
- 7.63
- Type
- journal article
- Language
- en
- Open access
- closed
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- Moorman, C., & Matulich, E. (1993). A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability. Journal of Consumer Research. https://doi.org/10.1086/209344
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
