The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
Abstract
What do lay people believe about the psychology of advertising and persuasion? How similar are the beliefs of lay people to those of consumer researchers? In this study we explore the content of people's conceptions of how television advertising influences its audience. The findings suggest that lay people and researchers share many basic beliefs about the psychology of persuasion but also indicate some dissimilarities in these groups' persuasion knowledge. We discuss what the findings imply about the existence of cultural folk knowledge and its effect on persuasion.
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Citations
Cites
Experimental Design: Procedures for the Behavioral Sciences
Kirk, R. (2013) · doi:10.4135/9781483384733 · Cited by 8,539
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Self-citation
Cited by
Campbell, M. C., & Kirmani, A. (2000) · Journal of Consumer Research · doi:10.1086/314309 · Cited by 1,342
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Villanueva, J., Yoo, S., & Hanssens, D. M. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.1.48 · Cited by 559
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
Meyers-Levy, J., & Malaviya, P. (1999) · Journal of Marketing · doi:10.2307/1252100 · Cited by 363
The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
Mallinckrodt, V., & Mizerski, D. (2007) · Journal of Advertising · doi:10.2753/joa0091-3367360206 · Cited by 340
When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
Cowley, E., & Barron, C. (2008) · Journal of Advertising · doi:10.2753/joa0091-3367370107 · Cited by 337
Metadata
- Authors
- Friestad, M., & Wright, P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1995-06
- Volume
- 22
- Issue
- 1
- Pages
- 62
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1987402599
- Cited by
- 344
- References
- 2
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- closed
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- Friestad, M., & Wright, P. (1995). Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising. Journal of Consumer Research. https://doi.org/10.1086/209435
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
