The DOI matches its Crossref record; 24 of the 24 references it cites were found in a registry or an index.
The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
Abstract
A sample (n = 295) of five- to eight-year-old children participated in an experiment, which included a control group, where the treatment group played a Froot Loops cereal advergame that made a superiority claim for the cereal compared to fresh fruit. Measures of their responses to the brand featured, as well as their level of persuasion knowledge, were collected. Although the treatment group failed to believe Froot Loops were healthier than fruit, the older children in the group reported significantly higher preference for the brand over other cereals and other food types. No differences in intentions to request the cereal were found. Children's preferences for the Froot Loops brand were not associated with their persuasion knowledge about the advergame.
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Citations
Cites
Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research
John, D. R. (1999) · Journal of Consumer Research · doi:10.1086/209559 · Cited by 1,947
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The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
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Exploring children's choice: The reminder effect of product placement
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Observation of Parent-Child Interaction in Supermarket Decision-Making
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Cited by
Smith, R., Kelly, B., Yeatman, H., & Boyland, E. (2019) · Nutrients · doi:10.3390/nu11040875 · Cited by 451
Terlutter, R., & Capella, M. L. (2013) · Journal of Advertising · doi:10.1080/00913367.2013.774610 · Cited by 447
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011) · Media Psychology · doi:10.1080/15213269.2011.620540 · Cited by 396
Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010) · Communication Theory · doi:10.1111/j.1468-2885.2010.01370.x · Cited by 285
Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, K., & van Reijmersdal, E. A. (2012) · Journal of Marketing Communications · doi:10.1080/13527266.2011.620765 · Cited by 269
Metadata
- Authors
- Mallinckrodt, V., & Mizerski, D.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2007-06
- Volume
- 36
- Issue
- 2
- Pages
- 87-100
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W1996390626
- Cited by
- 340
- References
- 24
- FWCI
- 51.99
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
