The DOI matches its Crossref record; 36 of the 36 references it cites were found in a registry or an index.
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
Abstract
Joan Meyers-Levy, Prashant Malaviya, Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 45-60
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Citations
Cites
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
Implicit social cognition: Attitudes, self-esteem, and stereotypes
Greenwald, A. G., & Banaji, M. R. (1995) · Psychological Review · doi:10.1037/0033-295x.102.1.4 · Cited by 6,682
Communication and Persuasion: Central and Peripheral Routes to Attitude Change
Marquart, F., & Naderer, B. (2016) · Schlüsselwerke der Medienwirkungsforschung · doi:10.1007/978-3-658-09923-7_20 · Cited by 4,993
Schwarz, N., & Clore, G. L. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.45.3.513 · Cited by 4,952
Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993) · doi:10.1017/cbo9781139173933 · Cited by 3,487
Mood and judgment: The affect infusion model (AIM).
Forgas, J. P. (1995) · Psychological Bulletin · doi:10.1037/0033-2909.117.1.39 · Cited by 3,470
Fiske, S. T., & Neuberg, S. L. (1990) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60317-2 · Cited by 3,323
Leave, C. (1994) · Journal of the Operational Research Society · doi:10.1057/jors.1994.133 · Cited by 3,309
Feldman, J. M., & Lynch, J. G. (1988) · Journal of Applied Psychology · doi:10.1037//0021-9010.73.3.421 · Cited by 2,063
Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework
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Cited by
Ashley, C., & Tuten, T. (2015) · Psychology & Marketing · doi:10.1002/mar.20761 · Cited by 1,462
Pomering, A., & Johnson, L. W. (2009) · Corporate Communications: An International Journal · doi:10.1108/13563280910998763 · Cited by 262
Geng, S., Yang, P., Gao, Y., Tan, Y., & Yang, C. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.106834 · Cited by 102
Metadata
- Authors
- Meyers-Levy, J., & Malaviya, P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999
- Volume
- 63
- Pages
- 45
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W2172337630
- Cited by
- 363
- References
- 36
- FWCI
- 23.25
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
