The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Impact of Context on Variety Seeking in Product Choices
Abstract
One reason consumers seek variety in product choices is to satisfy a need for stimulation. It is suggested that consumers may try to achieve an optimal level of stimulation by balancing the stimulation sought from product choice with the stimulation available from the choice context. Two laboratory experiments are conducted that show that causing changes in the choice context (thus increasing stimulation) decreases the amount of variety seeking subjects exhibit in product choices. Specifically, the results of the experiments suggest that consumers' needs for stimulation may be met by providing variety in a different product category or in other aspects of the choice context. A limiting condition to this finding is also examined. If positive affect is induced along with stimulation, then the reduction in variety-seeking behavior is mitigated.
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Cites
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
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The role of consumer innovativeness and perceived risk in online banking usage
Aldás‐Manzano, J., Lassala‐Navarré, C., Ruiz‐Mafé, C., & Sanz‐Blas, S. (2009) · International Journal of Bank Marketing · doi:10.1108/02652320910928245 · Cited by 364
The Customer Economics of Internet Privacy
Rust, R. T., Kannan, P. K., & Peng, N. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/009207002236917 · Cited by 246
van Herpen, E., van den Broek, E., van Trijp, H. C. M., & Yu, T. (2016) · Appetite · doi:10.1016/j.appet.2016.07.033 · Cited by 177
Binge Watching and Advertising
Schweidel, D. A., & Moe, W. W. (2016) · Journal of Marketing · doi:10.1509/jm.15.0258 · Cited by 177
Olsen, S. O., Tudoran, A. A., Honkanen, P., & Verplanken, B. (2016) · Psychology & Marketing · doi:10.1002/mar.20853 · Cited by 113
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
Drolet, A. (2002) · Journal of Consumer Research · doi:10.1086/344433 · Cited by 109
Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
Baumann, C., Elliott, G., & Hamin, H. (2011) · International Journal of Bank Marketing · doi:10.1108/02652321111117511 · Cited by 79
Szocs, C., Kim, Y., Lim, M., Mera, C. A., & Biswas, D. (2023) · Journal of Retailing · doi:10.1016/j.jretai.2023.11.005 · Cited by 70
The Effect of Variety on Physical Activity: A Cross-Sectional Study
Juvancic-Heltzel, J. A., Glickman, E. L., & Barkley, J. E. (2013) · Journal of Strength and Conditioning Research · doi:10.1519/jsc.0b013e3182518010 · Cited by 46
On or Off Track: How (Broken) Streaks Affect Consumer Decisions
Silverman, J., & Barasch, A. (2023) · Journal of Consumer Research · doi:10.1093/jcr/ucac029 · Cited by 34
Metadata
- Authors
- Menon, S., & Kahn, B. E.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1995-12
- Volume
- 22
- Issue
- 3
- Pages
- 285
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2055905484
- Cited by
- 396
- References
- 1
- FWCI
- 11.58
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
