On or Off Track: How (Broken) Streaks Affect Consumer Decisions
Open accessAbstract
New technologies increasingly enable consumers to track their behaviors over time, making them more aware of their “streaks”—behaviors performed consecutively three or more times—than ever before. Our research explores how these logged streaks affect consumers’ decisions to engage in the same behavior subsequently. In seven studies, we find that intact streaks highlighted via behavioral logs increase consumers’ subsequent engagement in that behavior, relative to when broken streaks are highlighted. Importantly, this effect is independent of actual past behavior and depends solely on how that behavior is represented within the log. This is because consumers consider maintaining a logged streak to be a meaningful goal in and of itself. In line with this theory, the effect of intact (vs. broken) logged streaks is amplified when consumers attribute a break in the streak to themselves rather than to external factors, and attenuated when consumers can “repair” a broken streak. Our research provides actionable insights for companies seeking to benefit from highlighting consumers’ streaks in various consequential domains (e.g., fitness, learning) without incurring a cost (e.g., reduced engagement or abandonment) when those streaks are broken.
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TL;DR
Across seven studies, consumers are more likely to continue a behavior when a behavioral log shows an intact streak than when it shows a broken streak, even when actual past behavior is held constant. The effect is driven by treating streak maintenance as a goal in itself, amplified when consumers attribute the break to themselves and attenuated when they can repair the broken streak.
Key findings
- In a field study of 980 employees in a 7,000-step fitness challenge, intact vs. broken logged streaks predicted meeting the challenge (b = 0.38, SE = .03, Z = 11.27, p < .001); separate models showed intact b = 0.25 and broken b = -1.01.
- In experiments, intact logged streaks increased target behavior vs. broken logged streaks: Study 2, 66.23% vs. 57.86% (OR = 1.43); Study 3, 78.33% vs. 53.31%, with highlighting intact streaks 92.47% vs. no log 64.94% and broken streaks 45.21% vs. no log 60.90%; Study 4, 65.84% vs. 47.98% (no log 54.73%); Study 5, 82.55% vs. 67.92% (no log 77.78%); Study 6, intact 53.17%, externally attributed broken 42.00%, self-attributed broken 28.87%; Study 7, intact 93.14%, broken 68.66%, repairable broken 85.20%.
- Mechanism: streak-maintenance goal mediated the effect in Study 4 (indirect effect = 0.20, 95% CI [0.05, 0.37]); sense of accomplishment mediated effects in Studies 4, 5, and 7, while negative emotion did not mediate in Studies 5 and 7.
- Moderation: self-attributed breaks amplified the effect (Study 6: intact vs. self-attributed broken OR = 2.80; self- vs. externally attributed broken OR = 0.56), and repair opportunities attenuated it (Study 7). Pilot data: 59% reported going out of their way to maintain a streak, and 27% engaged in offline behavior to maintain one.
Methods
- Pilot descriptive survey (N = 100 MTurk) plus seven main studies. Study 1 was correlational field data from a university 30-day fitness challenge: 980 employees, daily step counts, logistic models clustered by individual and controlling for overall rate of meeting the challenge.
- Studies 2–7 were MTurk between-subjects experiments using app-like behavioral logs; they manipulated intact vs. broken logged streaks, sometimes with no-log controls, categorization of streak-contributing behaviors, attribution of the break, or repair opportunity. Dependent variables were real choices (e.g., continue exercise/language/game vs. switch or stop). Target samples were 400–600; Study 5 had 805 recruited and 452 final after 353 stopped before manipulation; Study 6 had 802 recruited and 418 final. Studies 4–7 were preregistered.
- Analyses used chi-square tests, binary logit models, ANOVA, and mediation with bootstrap procedures (10,000 samples). Data, materials, and preregistrations are in the OSF repository.
Limitations
- Stated: Study 1 is correlational and allows self-selection, limiting causal isolation. The no-log contrasts in Studies 3–5 were not consistently significant and the studies were not powered specifically for those individual contrasts. Study 6’s final sample was lower than targeted due to lower completion, though it had over 130 per condition and full-sample analyses replicated effects. Study 7’s repair opportunity did not fully eliminate the effect, possibly because repaired streaks seem less valuable or authentic. Future work notes streak lengths beyond 20 were not tested, independent intact/broken effects were inconsistent, and log features such as effort and public/private visibility need more study.
- Evident: Most causal evidence comes from MTurk lab/app paradigms rather than field settings, which may limit generalizability. Study 5 had substantial pre-manipulation attrition (353 of 805), though attrition did not differ by condition.
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Claims the paper makes
8 of 49 cited sources checked · 5 supported · 0 flagged · accuracy not yet measured
- Premisenone given§ INTRODUCTION · p. 6
Prior research does not consider how highlighting specific patterns of goal-consistent behavior can become motivating in itself and affect consumers' subsequent decisions.
“Although prior research has explored how progress towards an end goal (or lack thereof) affects subsequent goal-consistent behavior (Cochran and Tesser 1996; Kivetz, Urminsky and Zheng 2006; Soman and Cheema 2004), it does not consider how highlighting specific patterns of goal-consistent behavior can become motivating in itself and affect consumers' subsequent decisions.”
Quote in the paperSubstantial claim1 of 3 sources checked - Premisecitation§ INTRODUCTION · p. 4
No prior research has explored how highlighting specific patterns of past behavior through tracking technology affects subsequent behavior.
“While recent research has examined the general impact of behavioral tracking on different dimensions of consumer wellbeing (e.g., Etkin 2016; Karapanos et al. 2016), none has explored how highlighting specific patterns of past behavior through such technology actually affects subsequent behavior.”
Quote in the paperSubstantial claim1 of 2 sources checked - Interpretationown data§ Future Directions · p. 50
The activation of a streak goal (from an intact logged streak) may be somewhat categorical and insensitive to streak length.
“These results are consistent with our theory, suggesting that the activation of a streak goal (from an intact logged streak) may be somewhat categorical and insensitive to streak length (cf. Sheeran, Webb and Gollwitzer 2005).”
Quote in the paperSubstantial claim1 of 1 sources checked- cites Sheeran, Webb and Gollwitzer 2005 source
In the General Discussion (page unavailable), Study 2 reports that implementation intentions affected performance when the relevant goal was activated, but not when it was not activated. The paper does not study logged streaks or test whether goal activation is insensitive to streak length. It also reports that the strength of a goal intention mattered for performance, so it does not establish the proposed insensitivity. (LLM, conf=0.83)
Experimental — accuracy not yet measured
- Interpretationcitation§ Theoretical Contributions · p. 48
The symbols used in behavioral tracking (e.g., checkmarks in behavioral logs) can have a special influence on consumers' behavior.
“Furthermore, our findings inform our understanding of how the symbols used in behavioral tracking (e.g., the checkmarks in behavioral logs) can have a special influence on consumers' behavior.”
Quote in the paperSubstantial claim1 of 2 sources checked- cites Hamari et al. 2014
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Hsee et al. 2003 source
- Findingreasoning§ Abstract · p. 3
The effect of intact (vs. broken) logged streaks is amplified when consumers attribute a break in the streak to themselves rather than to external factors.
“the effect of intact (vs. broken) logged streaks is amplified when consumers attribute a break in the streak to themselves rather than to external factors”
Quote in the paperSubstantial claim
- Findingown data§ Study Overview · p. 12
In Study 4, the extent to which participants explicitly report that maintaining their logged streak is a goal they are pursuing mediates the effect of an intact versus broken logged streak on subsequent behavior.
“First, we directly measure the extent to which participants explicitly report that maintaining their logged streak is a goal they are pursuing, and find that it mediates the effect of an intact versus broken logged streak on subsequent behavior (Study 4).”
Quote in the paperSubstantial claim - Findingown data§ Streaks · p. 7
In a separate study (Study S1), participants viewed consumer behaviors as streaky (i.e., significantly higher than the scale midpoint) whenever there are at least three behaviors in a row without a recent 'miss' (ps < .001).
“participants viewed consumer behaviors as streaky (i.e., significantly higher than the scale midpoint) whenever there are at least three behaviors in a row without a recent 'miss' ( p s < .001).”
Quote in the paperNot a substantial claim - Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 15
Fifty-nine percent of participants reported that they had 'gone out of their way' to maintain (or avoid breaking) their streaks on an app.
“Fifty-nine percent of participants reported that they had 'gone out of their way' to maintain (or avoid breaking) their streaks on an app”
Quote in the paperSubstantial claim - Findingown data§ Study Overview · p. 12
The focal effect is attenuated when participants have the opportunity to repair a broken streak in their behavioral log (Study 7).
“and is attenuated when participants have the opportunity to repair a broken streak in their behavioral log (H4; Study 7).”
Quote in the paperSubstantial claim - Findingreasoning§ Abstract · p. 3
Intact streaks highlighted via behavioral logs increase consumers' subsequent engagement in that behavior, relative to when broken streaks are highlighted.
“In seven studies, we find that intact streaks highlighted via behavioral logs increase consumers' subsequent engagement in that behavior, relative to when broken streaks are highlighted.”
- Also stated in: § INTRODUCTION · p. 5 · plain
“Across seven studies, we find that consumers are more likely to engage in a behavior when it contributes to an intact streak in their log, relative to when it follows a broken streak in their log.”
Quote in the paperSubstantial claim - Also stated in: § INTRODUCTION · p. 5 · plain
- Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 15
Participants reported that they liked the fact that apps highlighted their streaks (M = 5.10, SD = 1.86; vs. scale midpoint: t(99) = 5.91, p < .001, d = 0.59).
“They reported that they liked the fact that apps highlighted their streaks ( M = 5.10, SD = 1.86; vs. scale midpoint: t (99) = 5.91, p < .001, d = 0.59)”
Quote in the paperNot a substantial claim - Findingown data§ Study Overview · p. 12
The focal effect is amplified when participants feel responsible for a broken streak in their behavioral log (compared to when they attribute that break to an external factor; Study 6).
“which show that the focal effect is amplified when participants feel responsible for a broken streak in their behavioral log (compared to when they attribute that break to an external factor; H3; Study 6)”
Quote in the paperSubstantial claim - Findingreasoning§ Abstract · p. 3
The effect of intact (vs. broken) logged streaks is attenuated when consumers can 'repair' a broken streak.
“and attenuated when consumers can 'repair' a broken streak.”
Quote in the paperSubstantial claim - Findingown data§ Study Overview · p. 12
An intact (versus broken) logged streak affects several key indicators of goal progress, including participants' sense of accomplishment and emotions (Studies 4, 5, and 7).
“Second, we demonstrate that an intact (versus broken) logged streak affects several key indicators of goal progress, including participants' sense of accomplishment and emotions (Studies 4, 5, and 7).”
Quote in the paperSubstantial claim - Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 15
Twenty-seven percent of participants said they had specifically engaged in behavior 'outside of the app' (i.e., offline) to maintain their logged streak.
“27% said they had specifically engaged in behavior 'outside of the app' (i.e., offline) to maintain their logged streak”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 29
In Study 4, more participants in the intact logged streak condition engaged in the target behavior (65.84%) than in the broken logged streak condition (47.98%).
“As expected, more participants in the intact logged streak condition engaged in the target behavior (65.84%) than in the broken logged streak condition (47.98%; Χ 2 (1) = 13.02, p < .001; OR = 2.09).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 30
In Study S3a, participants with an intact logged streak reported adopting a streak maintenance goal to a greater extent than participants with a broken logged streak (F(1,592) = 48.70, p < .001, d = 0.66).
“This effect was replicated in Study S3a; participants with an intact logged streak reported adopting a streak maintenance goal to a greater extent than participants with a broken logged streak ( F (1, 592) = 48.70, p < .001, d = 0.66).”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 32
Participants were more likely to continue engaging in real, consequential behavior when they had an intact (vs. broken) streak within their behavioral log, controlling for their actual past behavior.
“Study 4 replicated the finding that participants were more likely to continue engaging in real, consequential behavior when they had an intact (vs. broken) streak within their behavioral log, controlling for their actual past behavior.”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 30
In Study 4, there was a significant effect of condition on the extent to which participants explicitly reported that maintaining their streak was an active goal (F(2,598) = 3.35, p = .036).
“A one-way ANOVA revealed a significant effect of condition on the extent to which participants explicitly reported that maintaining their streak of engaging in the logged target behavior was an active goal ( F (2, 598) = 3.35, p = .036).”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 26
In Study S2b, fewer participants engaged in the target behavior when it followed a broken logged streak (37.61%) than when it followed a single miss without a preceding streak (64.22%).
“while in Study S2b, fewer participants engaged in the target behavior when it followed a broken logged streak (37.61%) than when it followed a single miss without a preceding streak (64.22%; Χ 2 (1) = 14.39, p < .001, OR = 0.34).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
Participants in the intact logged streak condition felt significantly less negative emotion (M = 2.80, SD = 2.87) than participants in the broken logged streak condition (M = 5.05, SD = 3.51; t > 4.10, p < .001, d > 0.45).
“As expected, participants in the intact logged streak condition felt a significantly greater sense of accomplishment ( M = 8.49, SD = 1.99) and less negative emotion ( M = 2.80, SD = 2.87) than participants in the broken logged streak condition (Maccomplishment = 7.45, SD = 2.38; Memotion = 5.05, SD = 3.51; t s > 4.10, p s < .001, d s > 0.45) .”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 32
Participants in the intact logged streak condition were more likely to report that they would want to see the app's behavioral log in the future compared to participants in the broken logged streak condition (t > 2.50, p < .02, d > 0.25).
“Participants in the intact logged streak condition were more likely to report that they would continue using the app, recommend it to a friend, and want to see the app's behavioral log in the future, compared to participants in the broken logged streak condition ( t s > 2.50, p s < .02, d s > 0.25).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 29
In Study 4, directionally fewer participants in the broken logged streak condition engaged in the target behavior compared to the no log condition (X2(1) = 1.82, p = .178; OR = 0.76).
“while directionally fewer participants in the broken logged streak condition engaged in the target behavior compared to the no log condition ( Χ 2 (1) = 1.82, p = .178; OR = 0.76).”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 31
In Study 4, participants in the intact logged streak condition felt a greater sense of accomplishment (M = 7.49, SD = 2.71) than participants in the broken logged streak condition (M = 6.51, SD = 2.55).
“Participants in the intact logged streak condition felt a greater sense of accomplishment ( M = 7.49, SD = 2.71) than participants in the broken logged streak condition ( M = 6.51, SD = 2.55; t (398) = 3.71, p < .001; d = 0.37).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 17
In an additional model using dummy variables, a broken streak had a significant negative effect on engaging in the target behavior (b = -1.01, SE = .07; Z = -14.94, p < .001).
“Additional models using dummy variables to investigate the independent effects of intact streaks and broken streaks also found significant effects ( intact : b = 0.25, SE = .05; Z = 5.06, p < .001; broken : b = -1.01, SE = .07, Z = -14.94, p < .001).”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 26
In Study S2a, more participants engaged in the target behavior when it contributed to an intact streak (69.95%) than when it did not (48.72%).
“Consistent with our theory, in Study S2a, more participants engaged in the target behavior when it contributed to an intact streak (69.95%) than when it did not (48.72%; Χ 2 (1) = 5.93, p = .015; OR = 2.23)”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 32
Participants in the no log condition were more likely to continue using the app than those in the broken logged streak condition (t > 3.00, p < .01, d > 0.30).
“Participants in the no log condition were more likely to continue using the app and recommend it to a friend than those in the broken logged streak condition ( t s > 3.00, p s < .01, d s > 0.30), but were not significantly different from participants in the intact logged streak condition for these measures ( t s > 0.40, p s < .70, d s > 0.05).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 29
In Study 4, there was a significant effect of condition on subsequent target behavior (F(2,598) = 13.08, p = .001).
“A logit model revealed a significant effect of condition on subsequent behavior ( F (2, 598) = 13.08, p = .001; see Figure 3).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 17
Individuals were more likely to meet the 7,000-step challenge on a given day when they had an intact streak (met the challenge for three or more days in a row, inclusive of the previous day) compared to when they had a broken streak (not met the challenge on the previous day after doing so for three or more days prior).
“The model revealed that individuals were more likely to engage in the target behavior (i.e., meet the challenge) on a given day when they had an intact streak compared to when they had a broken streak ( b = 0.38, SE = .03; Z = 11.27, p < .001).”
- Also stated in: § Discussion · p. 18 · plain
“Fitness app users were more likely to meet a step-count challenge on a given day when doing so contributed to their logged streak, compared to when it followed a broken logged streak.”
Quote in the paperSubstantial claim - Also stated in: § Discussion · p. 18 · plain
- Findingown data§ Results · p. 30
In Study 4, participants with an intact logged streak reported adopting the streak maintenance goal to a greater extent (M = 7.24, SD = 3.38) than participants with a broken logged streak (M = 6.41, SD = 3.22).
“An independent t-test revealed that participants with an intact logged streak reported adopting this goal to a greater extent ( M = 7.24, SD = 3.38) than participants with a broken logged streak ( M = 6.41, SD = 3.22, t (398) = 2.52, p = .012, d = 0.25).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
A binary logit revealed an effect of condition on behavior (F(2, 449) = 4.61, p = .010).
“A binary logit revealed an effect of condition on behavior ( F (2, 449) = 4.61, p = .010; see Figure 4).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 31
In Study 4, participants in the broken logged streak condition felt a significantly lower sense of accomplishment than the no log condition (t(397) = 2.93, p = .004; d = 0.30).
“while those in the broken logged streak condition felt a significantly lower sense of accomplishment ( t (397) = 2.93, p = .004; d = 0.30).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
Participants in the intact logged streak condition were more likely to engage in the target behavior (82.55%) than participants in the broken logged streak condition (67.92%; Χ2(1) = 8.78, p = .003; OR = 2.23).
“As predicted, participants in the intact logged streak condition were more likely to engage in the target behavior (82.55%) than participants in the broken logged streak condition (67.92%; Χ 2 (1) = 8.78, p = .003; OR = 2.23).”
- Also stated in: § Discussion · p. 37 · plain
“That is, defining participants' streaks by allowing a broader (vs. narrower) category of behavior to count in the behavioral log led them to be more likely to engage in the target behavior.”
Quote in the paperSubstantial claim - Also stated in: § Discussion · p. 37 · plain
- Findingown data§ Results · p. 36
Participants in the intact logged streak condition were directionally more likely to engage in the target behavior than participants in the no log condition (77.78%; Χ2(1) = 1.05, p = .31; OR = 1.35).
“In addition, participants in the intact logged streak condition were directionally more likely to engage in the target behavior than participants in the no log condition (77.78%; Χ 2 (1) = 1.05, p = .31; OR = 1.35), while participants in the broken logged streak condition were marginally less likely to engage in the target behavior than participants in the no log condition ( Χ 2 (1) = 3.69, p = .”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 36
Participants in the two logged streak conditions were equally aware that they had a streak (t(306) = 0.71, p = .48, d = 0.08).
“Participants in the two logged streak conditions were equally aware that they had a streak ( t (306) = 0.71, p = .48, d = 0.08).”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 36
Participants in the broken logged streak condition were marginally less likely to engage in the target behavior than participants in the no log condition (Χ2(1) = 3.69, p = .055, OR = 0.61).
“In addition, participants in the intact logged streak condition were directionally more likely to engage in the target behavior than participants in the no log condition (77.78%; Χ 2 (1) = 1.05, p = .31; OR = 1.35), while participants in the broken logged streak condition were marginally less likely to engage in the target behavior than participants in the no log condition ( Χ 2 (1) = 3.69, p = .”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 17
In an additional model using dummy variables, an intact streak had a significant positive effect on engaging in the target behavior (b = 0.25, SE = .05; Z = 5.06, p < .001).
“Additional models using dummy variables to investigate the independent effects of intact streaks and broken streaks also found significant effects ( intact : b = 0.25, SE = .05; Z = 5.06, p < .001; broken : b = -1.01, SE = .07, Z = -14.94, p < .001).”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 21
Study 2 found that participants were more likely to continue engaging in real exercise behavior when their behavioral log showed an intact streak versus a broken streak.
“Study 2 found that participants were more likely to continue engaging in real exercise behavior when their behavioral log showed an intact streak versus a broken streak.”
- Also stated in: § Results · p. 21 · plain
“A chi-square test revealed that more participants engaged in the target behavior (another strength exercise) when they had an intact streak in their behavioral log (66.23%) than when they had a broken streak in their behavioral log (57.86%; Χ 2 (1) = 4.47, p = .035; OR = 1.43).”
Quote in the paperSubstantial claim - Also stated in: § Results · p. 21 · plain
- Findingown data§ Results · p. 32
Participants in the intact logged streak condition were more likely to report that they would recommend the app to a friend compared to participants in the broken logged streak condition (t > 2.50, p < .02, d > 0.25).
“Participants in the intact logged streak condition were more likely to report that they would continue using the app, recommend it to a friend, and want to see the app's behavioral log in the future, compared to participants in the broken logged streak condition ( t s > 2.50, p s < .02, d s > 0.25).”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 32
Participants were willing to forgo a more enjoyable outside option to keep their logged streaks intact.
“Additionally, participants were willing to forgo a more enjoyable outside option to keep their logged streaks intact.”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 32
Participants in the no log condition were more likely to recommend the app to a friend than those in the broken logged streak condition (t > 3.00, p < .01, d > 0.30).
“Participants in the no log condition were more likely to continue using the app and recommend it to a friend than those in the broken logged streak condition ( t s > 3.00, p s < .01, d s > 0.30), but were not significantly different from participants in the intact logged streak condition for these measures ( t s > 0.40, p s < .70, d s > 0.05).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 24
In Study 3, there was a significant interaction between streak condition and behavioral log condition (F(1,598) = 35.02, p < .001).
“More importantly, we found the expected significant interaction between the streak and behavioral log conditions ( F (1, 598) = 35.02, p < .001; see Figure 2).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
Participants in the intact logged streak condition felt a significantly greater sense of accomplishment (M = 8.49, SD = 1.99) than participants in the broken logged streak condition (M = 7.45, SD = 2.38; t > 4.10, p < .001, d > 0.45).
“As expected, participants in the intact logged streak condition felt a significantly greater sense of accomplishment ( M = 8.49, SD = 1.99) and less negative emotion ( M = 2.80, SD = 2.87) than participants in the broken logged streak condition (Maccomplishment = 7.45, SD = 2.38; Memotion = 5.05, SD = 3.51; t s > 4.10, p s < .001, d s > 0.45) .”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 35
A one-way ANOVA confirmed an effect of condition on awareness of having a streak of playing games (F(2, 449) = 14.13, p < .001).
“A one-way ANOVA confirmed an effect of condition on awareness of having a streak of playing games ( F (2, 449) = 14.13, p < .001).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 30
In Study S3b, the effect was conceptually replicated using two secondary measures of the proposed process (F(1,503) = 43.37, p < .001, d = 0.59).
“Additionally, Study S3b conceptually replicated this effect using two secondary measures of our proposed process ('How much did you think about consistency in your logging behavior?' and 'How much did you think about streaks you may have in your log?'; F (1, 503) = 43.37, p < .001, d = 0.59).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 24
In Study 3, participants were more likely to choose Portuguese when they had an intact streak (78.33%) than when they had a broken streak (53.31%).
“This model revealed a main effect of streak condition ( F (1, 598) = 49.90, p < .001, OR = 3.17): Participants were more likely to engage in the target behavior (i.e., choose Portuguese) when they had an intact streak (78.33%) than when they had a broken streak (53.31%).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 24
In Study 3, there was no main effect of behavioral log condition (F(1,598) = 2.66, p = .104).
“There was no main effect of behavioral log condition ( F (1, 598) = 2.66, p = .104).”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 25
In Study 3, participants with a broken streak were less likely to engage in the target behavior when their broken streak was highlighted via the log (45.21%) compared to when it was not (60.90%).
“However, participants with a broken streak were less likely to engage in the target behavior when their broken streak was highlighted via the log (45.21%) compared to when it was not (60.90%; Χ 2 (1) = 7.46, p = .006, OR = 0.53).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 29
In Study 4, significantly more participants in the intact logged streak condition engaged in the target behavior than in the no log condition (54.73%).
“Additionally, the no log condition fell between the other two conditions; significantly more participants in the intact logged streak condition engaged in the target behavior than the no log condition (54.73%; Χ 2 (1) = 5.20, p = .023; OR = 1.59)”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 31
The sense of accomplishment measure mediated the effect of an intact versus broken logged streak on subsequent engagement in the target behavior (Indirect effect = 0.31, SE = 0.09, 95% CI = [0.15, 0.52]).
“Results were similar when we instead used our sense of accomplishment measure as the mediating variable (Indirect effect = 0.31, SE = 0.09, 95% CI = [0.15, 0.52]; see Web Appendix for mediation analyses relative to the no log condition).”
- Also stated in: § Discussion · p. 32 · plain
“as well as by an indicator of goal pursuit - their sense of accomplishment”
Quote in the paperSubstantial claim - Also stated in: § Discussion · p. 32 · plain
- Findingown data§ Results · p. 35
Participants in the intact logged streak condition and the broken logged streak condition were more aware of having a streak than participants in the no log condition (t > 4.15, p < .001, d > 0.45).
“Participants in the intact logged streak condition ( M = 8.80, SD = 2.46) and the broken logged streak condition ( M = 8.61, SD = 2.19) were more aware of having a streak than participants in the no log condition ( M = 7.29, SD = 3.23; t s > 4.15, p s < .001, d s > 0.45).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 30
In both follow-up studies S3a and S3b, the measures mediated the effect of an intact versus broken logged streak on subsequent behavior.
“Moreover, in both studies these measures mediated the effect of an intact versus broken logged streak on subsequent behavior ( S3a: Indirect effect =”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 31
In Study 4, there was a significant effect of condition on participants' reported sense of accomplishment (F(2,598) = 7.85, p < .001).
“Results were consistent for participants' reported sense of accomplishment ( F (2, 598) = 7.85, p < .001).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 32
Participants in the no log condition were not significantly different from participants in the intact logged streak condition for continuing to use the app and recommending it to a friend (t > 0.40, p < .70, d > 0.05).
“Participants in the no log condition were more likely to continue using the app and recommend it to a friend than those in the broken logged streak condition ( t s > 3.00, p s < .01, d s > 0.30), but were not significantly different from participants in the intact logged streak condition for these measures ( t s > 0.40, p s < .70, d s > 0.05).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 31
The extent to which participants reported streak maintenance as a goal mediated the effect of an intact versus broken logged streak on subsequent engagement in the target behavior (Indirect effect = 0.20, SE = 0.08, 95% CI = [0.05, 0.37]).
“As predicted, the extent to which participants reported streak maintenance as a goal mediated the effect of an intact versus broken logged streak on subsequent engagement in the target behavior (Indirect effect = 0.20, SE = 0.08, 95% CI = [0.05, 0.37]).”
- Also stated in: § Discussion · p. 32 · plain
“the effect of intact versus broken logged streaks on subsequent behavior was mediated by the extent to which participants reported streak maintenance as an explicit goal”
Quote in the paperSubstantial claim - Also stated in: § Discussion · p. 32 · plain
- Findingown data§ Results · p. 32
Participants in the intact logged streak condition were more likely to report that they would continue using the app compared to participants in the broken logged streak condition (t > 2.50, p < .02, d > 0.25).
“Participants in the intact logged streak condition were more likely to report that they would continue using the app, recommend it to a friend, and want to see the app's behavioral log in the future, compared to participants in the broken logged streak condition ( t s > 2.50, p s < .02, d s > 0.25).”
Quote in the paperSubstantial claim - Findingnone given§ STUDY 6: THE EFFECT OF LOGGED STREAKS IS AMPLIFIED WHEN CONSUMERS ATTRIBUTE RESPONSIBILITY FOR THE BREAK TO THEMSELVES · p. 38
In Studies 2-5, participants in the broken streak conditions experienced breaks that were caused by factors outside their control.
“In Studies 2-5, participants in the broken streak conditions experienced breaks that were caused by factors outside their control (e.g., an issue with the app).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
Participants in the intact streak condition felt less negative emotion (M = 2.11, SD = 2.33) than those in the repairable broken streak condition (M = 3.33, SD = 2.83; t > 2.30, p < .020, d > 0.20).
“Participants in the intact streak condition felt a greater sense of accomplishment ( M = 8.56, SD = 1.90) and less negative emotion ( M = 2.11, SD = 2.33) than those in the broken streak condition ( Maccomplishment = 7.37, SD = 2.31; Memotion = 3.16, SD = 2.77) and the repairable broken streak condition ( Maccomplishment = 8.10, SD = 1.97; Memotion = 3.33, SD = 2.83; t s > 2.30, p s < .020,”
Quote in the paperNot a substantial claim - Findingown data§ FIGURE 5 · p. 42
43% of participants were willing to watch an advertisement to repair their broken logged streak.
“Notably, 45% of participants were willing to watch an advertisement to maintain their logged streak, and 43% were willing to watch an advertisement to repair their broken logged streak (48% in the externally-attributed condition, and 39% in the self-attributed condition).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 44
Participants in the intact streak condition were more likely to engage in the target behavior (93.14%) than in the repairable broken streak condition (85.20%; Χ2(1) = 6.56, p = .010, OR = 2.36).
“Participants in the intact streak condition were more likely to engage in the target behavior (93.14%) than in the broken streak condition (68.66%; Χ 2 (1) = 39.41, p < .001, OR = 6.20) and the repairable broken streak condition (85.20%; Χ 2 (1) = 6.56, p = .010, OR = 2.36).”
Quote in the paperSubstantial claim - Findingown data§ GENERAL DISCUSSION · p. 47
The effect of intact versus broken streaks is attenuated when consumers have the opportunity to repair the break.
“and attenuated when they had the opportunity to repair it (Study 7).”
- Also stated in: § Practical Implications · p. 50 · boosted
“As demonstrated in Study 7, providing opportunities for streak repair (e.g., by allowing consumers to fill in the 'miss') can attenuate the negative effect of a broken (vs. intact) streak.”
Quote in the paperSubstantial claim - Also stated in: § Practical Implications · p. 50 · boosted
- Findingown data§ FIGURE 5 · p. 42
45% of participants were willing to watch an advertisement to maintain their logged streak.
“Notably, 45% of participants were willing to watch an advertisement to maintain their logged streak, and 43% were willing to watch an advertisement to repair their broken logged streak (48% in the externally-attributed condition, and 39% in the self-attributed condition).”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 36
The no log condition fell between the intact and broken logged streak conditions for both sense of accomplishment and negative emotion.
“Additionally, the no log condition fell between these two conditions for both measures ( Maccomplishment = 8.18, SD = 2.10; Memotion = 3.25, SD = 3.22), with participants in the intact logged streak condition feeling a directionally greater sense of accomplishment and directionally lower negative emotion ( t s > 1.25, p s < .22, d s > 0.14), and participants in the broken logged streak”
Quote in the paperNot a substantial claim - Findingown data§ GENERAL DISCUSSION · p. 47
Across seven studies, participants were more likely to engage in a target behavior when they had an intact (versus broken) streak highlighted via a behavioral log, even when their series of actual behaviors was exactly the same.
“Across seven studies we found that participants were more likely to engage in a target behavior when they had an intact (versus broken) streak highlighted via a behavioral log, even when their series of actual behaviors was exactly the same.”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 41
A binary logit revealed an effect of condition on behavior (F(2, 415) = 8.02, p < .001).
“A binary logit revealed an effect of condition on behavior ( F (2, 415) = 8.02, p < .001; see Figure 5).”
Quote in the paperSubstantial claim - Findingown data§ Future Directions · p. 53
The interaction between the streak and public conditions was not significant (F(1,600)=0.14, p=.71).
“Moreover, although the interaction between the streak and public conditions was not significant ( F (1, 600) = 0.14, p = .71)”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 44
Participants in the intact streak condition were more likely to engage in the target behavior (93.14%) than in the broken streak condition (68.66%; Χ2(1) = 39.41, p < .001, OR = 6.20).
“Participants in the intact streak condition were more likely to engage in the target behavior (93.14%) than in the broken streak condition (68.66%; Χ 2 (1) = 39.41, p < .001, OR = 6.20) and the repairable broken streak condition (85.20%; Χ 2 (1) = 6.56, p = .010, OR = 2.36).”
Quote in the paperSubstantial claim - Findingown data§ FIGURE 5 · p. 42
There was no significant effect of streak condition on their likelihood to recommend or continue using the app (Fs < 2.00, ps > .20).
“There was no significant effect of streak condition on their likelihood to recommend or continue using the app ( F s < 2.00, p s > .20).”
Quote in the paperNot a substantial claim - Findingown data§ Methods · p. 39
Only two participants in the entire sample correctly completed the difficult fourth Number Sum game in Study 6.
“Participants in the intact streak condition attempted to play a fourth game that was quite difficult (in fact, only two participants in the entire sample correctly completed it); because all game attempts for participants in this condition counted on the behavioral log, these participants maintained their logged streaks.”
Quote in the paperSubstantial claim - Findingreasoning§ Discussion · p. 42
This effect was amplified when participants attributed the broken streak to themselves rather than an external factor.
“Moreover, this effect was amplified when participants attributed the broken streak to themselves rather than an external factor (H3).”
Quote in the paperSubstantial claim - Findingnone given§ Theoretical Contributions · p. 48
A specific pattern represented within a behavioral log can be reinforcing in itself.
“we demonstrate how a specific pattern represented within a behavioral log can be reinforcing in itself.”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 43
Almost half the participants reported being willing to engage in an unrelated, undesirable behavior - watching an advertisement - to maintain or repair their logged streaks.
“Interestingly, almost half the participants reported being willing to engage in an unrelated, undesirable behavior - watching an advertisement- to maintain or repair their logged streaks.”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 45
Participants in the repairable broken streak condition were more likely to engage in the target behavior than in the broken streak condition (Χ2(1) = 15.26, p < .001, OR = 2.63).
“As predicted, participants in the repairable broken streak condition were more likely to engage in the target behavior than in the broken streak condition ( Χ 2 (1) = 15.26, p < .001, OR = 2.63).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
The negative emotion measure did not mediate the effect of an intact versus broken logged streak on subsequent behavior (Indirect effect = .11, SE = .10, 95% CI = [-.07, .32]).
“Separate exploratory mediation models revealed that while the sense of accomplishment measure mediated the effect of an intact versus broken logged streak on subsequent behavior (Indirect effect = .49, SE = .15, 95% CI = [.25, .82]), the negative emotion measure did not (Indirect effect = .11, SE = .10, 95% CI = [-.07, .32]; see Web Appendix for mediation analyses relative to the no log condition”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
Participants in the repairable broken streak condition felt a greater sense of accomplishment than those in the broken streak condition (t(395) = 3.35, p < .001; d = 0.34).
“Consistent with our theory, participants in the repairable broken streak condition also felt a greater sense of accomplishment than those in the broken streak condition ( t (395) = 3.35, p < .001; d = 0.34).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
Participants in the intact streak condition felt a greater sense of accomplishment (M = 8.56, SD = 1.90) than those in the broken streak condition (M = 7.37, SD = 2.31; t > 2.30, p < .020, d > 0.20).
“Participants in the intact streak condition felt a greater sense of accomplishment ( M = 8.56, SD = 1.90) and less negative emotion ( M = 2.11, SD = 2.33) than those in the broken streak condition ( Maccomplishment = 7.37, SD = 2.31; Memotion = 3.16, SD = 2.77) and the repairable broken streak condition ( Maccomplishment = 8.10, SD = 1.97; Memotion = 3.33, SD = 2.83; t s > 2.30, p s < .020,”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 41
Participants in the intact streak condition were marginally more likely to engage in the target behavior (53.17%) compared to participants in the externally-attributed broken streak condition (42.00%; Χ2(1) = 3.43, p = .064, OR = 1.57).
“Similar to previous studies, participants in the intact streak condition were marginally more likely to engage in the target behavior (53.17%) compared to participants in the externally-attributed broken streak condition (42.00%; Χ 2 (1) = 3.43, p = .064, OR = 1.57).”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 41
Participants in the intact streak condition were more likely to engage in the target behavior (53.17%) compared to participants in the self-attributed broken streak condition (28.87%; Χ2(1) = 16.39, p < .001, OR = 2.80).
“Critically, this difference was larger when comparing the intact streak condition to the self-attributed broken streak condition (28.87%; Χ 2 (1) = 16.39, p < .001, OR = 2.80).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 36
The sense of accomplishment measure mediated the effect of an intact versus broken logged streak on subsequent behavior (Indirect effect = .49, SE = .15, 95% CI = [.25, .82]).
“Separate exploratory mediation models revealed that while the sense of accomplishment measure mediated the effect of an intact versus broken logged streak on subsequent behavior (Indirect effect = .49, SE = .15, 95% CI = [.25, .82]), the negative emotion measure did not (Indirect effect = .11, SE = .10, 95% CI = [-.07, .32]; see Web Appendix for mediation analyses relative to the no log condition”
Quote in the paperSubstantial claim - Findingown data§ Discussion · p. 37
Study 5 replicated the effects of intact versus broken logged streaks on subsequent behavior using a novel manipulation: the categorization of behaviors in a behavioral log.
“Study 5 replicated the effects of intact versus broken logged streaks on subsequent behavior using a novel manipulation: the categorization of behaviors in a behavioral log.”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 44
A binary logit found a significant effect of condition on behavior (Χ2(2) = 43.64, p < .001).
“A binary logit found a significant effect of condition on behavior ( Χ 2 (2) = 43.64, p < .001; see Figure 6).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 41
Participants in the self-attributed broken streak condition were less likely to engage in the target behavior than participants in the externally-attributed broken streak condition (Χ2(1) = 5.48, p = .019, OR = 0.56).
“Moreover, participants in the self-attributed broken streak condition were less likely to engage in the target behavior than participants in the externally-attributed broken streak condition ( Χ 2 (1) = 5.48, p = .019, OR = 0.56).”
Quote in the paperSubstantial claim - Findingown data§ Practical Implications · p. 50
Some consumers would engage in an unrelated task, like watching an advertisement, to restore their logged streaks.
“Alternatively, Study 6 suggests that some consumers would even engage in an unrelated task, like watching an advertisement, to restore their logged streaks.”
Quote in the paperNot a substantial claim - Findingown data§ Discussion · p. 42
Study 6 replicated the effect of intact vs. broken logged streaks on subsequent behavior.
“Study 6 replicated the effect of intact vs. broken logged streaks on subsequent behavior.”
Quote in the paperSubstantial claim - Findingown data§ GENERAL DISCUSSION · p. 47
The effect of intact versus broken streaks is magnified when consumers feel responsible for the break in their behavioral log.
“Consistent with our theory, we also found that the effect of intact versus broken streaks was magnified when consumers felt responsible for the break in their behavioral log (Study 6)”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
Participants in the intact streak condition felt less negative emotion (M = 2.11, SD = 2.33) than those in the broken streak condition (M = 3.16, SD = 2.77; t > 2.30, p < .020, d > 0.20).
“Participants in the intact streak condition felt a greater sense of accomplishment ( M = 8.56, SD = 1.90) and less negative emotion ( M = 2.11, SD = 2.33) than those in the broken streak condition ( Maccomplishment = 7.37, SD = 2.31; Memotion = 3.16, SD = 2.77) and the repairable broken streak condition ( Maccomplishment = 8.10, SD = 1.97; Memotion = 3.33, SD = 2.83; t s > 2.30, p s < .020,”
Quote in the paperNot a substantial claim - Findingown data§ Results · p. 45
Participants in the intact streak condition felt a greater sense of accomplishment (M = 8.56, SD = 1.90) than those in the repairable broken streak condition (M = 8.10, SD = 1.97; t > 2.30, p < .020, d > 0.20).
“Participants in the intact streak condition felt a greater sense of accomplishment ( M = 8.56, SD = 1.90) and less negative emotion ( M = 2.11, SD = 2.33) than those in the broken streak condition ( Maccomplishment = 7.37, SD = 2.31; Memotion = 3.16, SD = 2.77) and the repairable broken streak condition ( Maccomplishment = 8.10, SD = 1.97; Memotion = 3.33, SD = 2.83; t s > 2.30, p s < .020,”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
Negative emotions did not mediate the effect of an intact versus broken logged streak on engagement in the target behavior (Indirect effect = -.08, SE = .06, 95% CI = [-.21, .02]).
“Replicating Study 5, sense of accomplishment mediated the effect of an intact versus broken logged streak on engagement in the target behavior (Indirect effect = .28, SE = .09, 95% CI = [.13, .48]), while negative emotions did not (Indirect effect = -.08, SE = .06, 95% CI = [-.21, .02]; see Web Appendix for mediation analyses involving the repairable broken streak condition).”
Quote in the paperSubstantial claim - Findingown data§ Results · p. 45
The broken streak conditions did not differ in terms of negative emotion (t(398) = 0.59, p = .256; d = 0.06).
“The broken streak conditions did not differ in terms of negative emotion ( t (398) = 0.59, p = .256; d = 0.06).”
Quote in the paperSubstantial claim - Findingown data§ GENERAL DISCUSSION · p. 47
The effect of intact versus broken logged streaks on subsequent behavior arises because consumers adopt a goal of maintaining a logged streak.
“We also found evidence that this effect arises because consumers adopt a goal of maintaining a logged streak.”
- Also stated in: § GENERAL DISCUSSION · p. 47 · boosted
“We demonstrated this process via mediation using both a direct measure of goal adoption (Study 4) and a key indicator of goal progress (sense of accomplishment; Studies 4, 5, and 7).”
Quote in the paperSubstantial claim - Also stated in: § GENERAL DISCUSSION · p. 47 · boosted
- Findingown data§ Results · p. 45
Sense of accomplishment mediated the effect of an intact versus broken logged streak on engagement in the target behavior (Indirect effect = .28, SE = .09, 95% CI = [.13, .48]).
“Replicating Study 5, sense of accomplishment mediated the effect of an intact versus broken logged streak on engagement in the target behavior (Indirect effect = .28, SE = .09, 95% CI = [.13, .48]), while negative emotions did not (Indirect effect = -.08, SE = .06, 95% CI = [-.21, .02]; see Web Appendix for mediation analyses involving the repairable broken streak condition).”
Quote in the paperSubstantial claim - Interpretationreasoning§ The Current Research · p. 9
By highlighting intact (vs. broken) streaks, behavioral logs may elevate their importance and impact on subsequent behavior.
“Accordingly, by highlighting intact (vs. broken) streaks, behavioral logs may elevate their importance and impact on subsequent behavior.”
Quote in the paperSubstantial claim - Interpretationnone given§ Abstract · p. 3
Consumers consider maintaining a logged streak to be a meaningful goal in and of itself, independently of progress toward an end goal.
“This is because consumers consider maintaining a logged streak to be a meaningful goal in and of itself .”
- Also stated in: § Logged Streaks as Goals · p. 9 · hedged
“we posit that consumers will value their logged streaks and adopt a goal of maintaining them, thus affecting their subsequent decisions.”
Quote in the paperSubstantial claim- Rests on an assumption: Companies use behavioral logs to highlight consumers' recent behavior within their platform.
- Rests on an assumption: Almost everyone exhibits streaks of behavior at some point, whether purposefully or inadvertently.
- Also stated in: § Logged Streaks as Goals · p. 9 · hedged
- Interpretationreasoning§ Logged Streaks as Goals · p. 9
A broken streak should have the opposite effect on their sense of accomplishment and subsequent behavior.
“By the same token, a broken streak should have the opposite effect on their sense of accomplishment and subsequent behavior.”
Quote in the paperSubstantial claim - Interpretationreasoning§ The Current Research · p. 9
The symbolic representation of streaks (i.e., behavioral logs) plays a crucial role in determining consumers' awareness of their streaks.
“We further suggest that the symbolic representation of streaks (i.e., behavioral logs) plays a crucial role in determining consumers' awareness of their streaks.”
Quote in the paperSubstantial claim - Premisecitation§ Repeated Behavior · p. 7
People tend to behave consistently with previous decisions in a wide variety of contexts.
“On the other hand, people tend to behave consistently with previous decisions in a wide variety of contexts (see Ouellette and Wood 1998 for a review).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Ouellette and Wood 1998 source
- Premisecitation§ Streaks · p. 7
Three behaviors (or items) is often a 'tipping point' when consumers start to gain meaning from a set.
“Other research supports the idea that three behaviors (or items) is often a 'tipping point' when consumers start to gain meaning from a set (e.g., consumer collections: Gao, Huang and Simonson 2014).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Gao, Huang and Simonson 2014 source
- Interpretationreasoning§ Logged Streaks as Goals · p. 10
Simply representing the exact same behavior as contributing to an intact streak (vs. following a broken streak) within a behavioral log will affect consumers' actual future behavior.
“In other words, simply representing the exact same behavior as contributing to an intact streak (vs. following a broken streak) within a behavioral log will affect consumers' actual future behavior.”
Quote in the paperNot a substantial claim - Premisecitation§ The Current Research · p. 9
Behavioral feedback can be inherently reinforcing, even independent of the information it provides.
“For instance, behavioral feedback can be inherently reinforcing, even independent of the information it provides (Hsee, Yang and Ruan 2015; Locke, Cartledge and Koeppel 1968; Verplanck 1956).”
Quote in the paperSubstantial claim0 of 3 sources checked - Interpretationnone given§ Logged Streaks as Goals · p. 12
A logged streak of behavior is not simply a means to an end, but an end in itself that independently influences consumer behavior.
“we suggest that a logged streak of behavior is not simply a means to an end, but an end in itself that independently influences consumer behavior.”
Quote in the paperNot a substantial claim - Premisecitation§ Repeated Behavior · p. 7
The likelihood of engaging in the same behavior in the next period increases if the consumer chose that behavior in the most recent time period and has a high overall rate of the past behavior.
“The likelihood of engaging in the same behavior in the next period increases if the consumer (a) chose that behavior in the most recent (immediately preceding) time period, and (b) has a high overall rate , or frequency, of the past behavior.”
Quote in the paperNot a substantial claim0 of 3 sources checked - Interpretationown data§ Discussion · p. 25
Study 3 findings suggest that intact and broken logged streaks may exert separate effects, independently shaping downstream decisions in opposite directions compared to the same behaviors in the absence of a behavioral log.
“Interestingly, these findings also suggest that intact and broken logged streaks may exert separate effects, independently shaping downstream decisions in opposite directions (compared to the same behaviors in the absence of a behavioral log).”
Quote in the paperSubstantial claim - Study design and conductreasoning§ Discussion · p. 18
The correlational nature of Study 1 prevents separating the effects of streaks from factors that may have made certain people more likely to both have an intact streak and to log their behavior on a given day.
“For instance, the correlational nature of this study prevents us from separating the effects of streaks from factors that may have made certain people more likely to both have an intact streak and to log their behavior on a given day (e.g., their enjoyment of the app).”
Quote in the paperSubstantial claim - Study design and conductown data§ Results · p. 35
Attrition rates did not differ between conditions (Χ2(2) = 1.97, p = .37).
“Importantly, attrition rates did not differ between conditions ( Χ 2 (2) = 1.97, p = .37; see Web Appendix for details).”
Quote in the paperNot a substantial claim - Interpretationown data§ Discussion · p. 21
In Study 2, holding actual behavior constant, simply having the same series of behaviors framed as an intact versus broken streak within the app's behavioral log influenced subsequent real behavior outside the app.
“That is, even though all participants had completed four consecutive strength exercises in reality, simply having that same series of behaviors framed as an intact versus broken streak within the app's behavioral log influenced their subsequent real behavior outside the app.”
Quote in the paperSubstantial claim - Interpretationreasoning§ Discussion · p. 25
The Study 3 pattern of results is inconsistent with the alternative explanation that breaking a streak due to a quota message or a logging failure triggered negative inferences about the app, thus affecting subsequent behavior.
“Notably, this pattern of results is inconsistent with a potential alternative explanation: that breaking a streak due to a quota message or a logging failure (in Study 2) triggered negative inferences about the app, thus affecting subsequent behavior.”
Quote in the paperSubstantial claim - Interpretationreasoning§ Discussion · p. 21
Study 2 findings provide an initial demonstration of the importance and causal impact of logged streaks themselves.
“These findings thus provide an initial demonstration of the importance and causal impact of logged streaks themselves.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 18
The results provide initial support for the primary prediction (H1) that users of an app that highlighted their own freely-chosen sequences of behavior exhibited stark differences in behavioral engagement following intact versus broken streaks.
“These results provide initial support for our primary prediction (H1): users of an app that highlighted their own freely-chosen sequences of behavior exhibited stark differences in behavioral engagement following intact versus broken streaks.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 21
In Study 2, the effect occurred even when participants' actual behavior was identical across conditions.
“Importantly, this effect occurred even when their actual behavior was identical across conditions.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 18
The field study documents the effect of streaks in a real-life setting with consequential outcomes for consumers.
“This field study documents the effect of streaks in a real-life setting with consequential outcomes for consumers.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 25
Study 3 provides convergent evidence that simply logging a series of behaviors can itself affect consumers' subsequent decision to engage in that behavior.
“This study provides convergent evidence that simply logging a series of behaviors can itself affect consumers' subsequent decision to engage in that behavior.”
Quote in the paperSubstantial claim - Study design and conductreasoning§ Discussion · p. 21
By holding actual behavior constant, Study 2 controlled for potential unobserved effects that might result from maintaining versus breaking a streak by engaging in different behaviors (e.g., boredom, expertise, liking, motivation, habit formation).
“Notably, by holding actual behavior constant, this study controlled for any potential unobserved effects that might result from maintaining versus breaking a streak by engaging in different behaviors (e.g., feelings of boredom or expertise; perceptions of one's own liking or motivation; habit formation or automaticity).”
Quote in the paperSubstantial claim - Study design and conductown data§ Methods · p. 22
A post-test (N = 374) confirmed that the quota message did not have any effect on participants' beliefs about how functional or likeable the app was (ts < 0.50, ps > 0.65, ds < 0.12).
“A post-test (N = 374) confirmed that the quota message did not have any effect on participants' beliefs about how functional or likeable the app was ( t s < 0.50, p s > 0.65, d s < 0.12; see Web Appendix).”
Quote in the paperNot a substantial claim - Study design and conductreasoning§ Discussion · p. 42
The self-attributed broken streak condition again controlled for participants' actual behavior relative to the intact streak condition.
“This amplification is particularly striking given that the self-attributed broken streak condition again controlled for participants' actual behavior relative to the intact streak condition.”
Quote in the paperSubstantial claim - Interpretationreasoning§ Discussion · p. 46
The demonstrated attenuation due to streak repair underscores the value consumers place on their streaks within behavioral logs.
“Still, the demonstrated attenuation due to streak repair underscores the value consumers place on their streaks within behavioral logs.”
Quote in the paperSubstantial claim - Interpretationreasoning§ Discussion · p. 37
Since the broken streak was caused by engaging in a behavior that participants knew beforehand would not count on their behavioral log, its effects on subsequent behavior cannot be explained by negative beliefs or feelings towards the app due to a perceived service failure.
“Moreover, since the broken streak was caused by engaging in a behavior that participants knew beforehand would not count on their behavioral log, its effects on subsequent behavior cannot be explained by negative beliefs or feelings towards the app due to a perceived service failure (i.e., the inability to log a behavior).”
Quote in the paperSubstantial claim - Interpretationown data§ Results · p. 41
Participants were more likely to engage in the target behavior when they attributed the break to an external factor rather than to themselves.
“Thus, participants were more likely to engage in the target behavior when they attributed the break to an external factor rather than to themselves.”
Quote in the paperSubstantial claim - Interpretationown data§ Theoretical Contributions · p. 47
A highlighted pattern of behavior (i.e., a logged streak) can become a goal in and of itself.
“First, it advances prior work on goal progress by being the first to demonstrate that a highlighted pattern of behavior (i.e., a logged streak) can become a goal in and of itself.”
- Also stated in: § Conclusion · p. 53 · plain
“Given the growing prevalence of apps that track consumers' behaviors, as well as the evidence presented here that consumers view maintaining their logged streaks as a goal in and of itself”
Quote in the paperSubstantial claim - Also stated in: § Conclusion · p. 53 · plain
- Interpretationown data§ Discussion · p. 42
Individuals who feel responsible for their goal failure are even less likely to continue pursuing that goal.
“This result supports our theory, as individuals who feel responsible for their goal failure are even less likely to continue pursuing that goal.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 46
The ability to repair one's streak within the behavioral log motivated participants to continue engaging in the actual target behavior.
“This provides convergent evidence for our theory: the ability to repair one's streak within the behavioral log (and thus continue the goal of streak maintenance) motivated participants to continue engaging in the actual target behavior (H4).”
Quote in the paperSubstantial claim - Interpretationown data§ Results · p. 45
The opportunity for streak repair attenuated the effect of an intact (vs. broken) streak within the behavioral log.
“That is, the opportunity for streak repair attenuated the effect of an intact (vs. broken) streak within the behavioral log.”
Quote in the paperSubstantial claim - Interpretationown data§ Discussion · p. 46
Even though participants in both broken streak conditions engaged in the same series of actual behaviors and had the same negative experience of a broken streak, simply having the opportunity to restore the streak within their behavioral log influenced their subsequent behavior.
“That is, even though participants in both broken streak conditions engaged in the same series of actual behaviors and had the same negative experience of a broken streak, simply having the opportunity to restore the streak within their behavioral log influenced their subsequent behavior.”
Quote in the paperSubstantial claim - Interpretationreasoning§ Discussion · p. 37
By holding participants' actual behavior constant across conditions and only varying whether it was logged on the app, the results show the value they placed on their logged streaks.
“Thus, by again holding participants' actual behavior constant across conditions and only varying whether it was logged on the app, we show the value they placed on their logged streaks.”
Quote in the paperSubstantial claim - Study design and conductreasoning§ Discussion · p. 42
Whether the participant's streak was intact or broken simply depended on what behaviors 'counted' in their behavioral log.
“Indeed, similar to the categorization manipulation in Study 5, whether the participant's streak was intact or broken simply depended on what behaviors 'counted' in their behavioral log.”
Quote in the paperSubstantial claim - Premisecitation§ Theoretical Contributions · p. 48
Consumers tend to act consistently over time, especially with regard to their most recent behavior or a high overall frequency of behavior.
“Previous work has demonstrated that consumers tend to act consistently over time, especially with regard to their most recent behavior (e.g., shopping 'momentum:' Dhar et al. 2007; bingeing: Schweidel and Moe 2016) or a high overall frequency of behavior (e.g., loyalty: Nunes and Dreze 2006).”
Quote in the paperSubstantial claim0 of 3 sources checked
- May combine two claims. 35
- Classified as probably not a substantial claim. 38
- The quote only partly states this claim. 1
May combine two claims.
Premisecitation§ The Current Research · p. 8People value streaks and seek to preserve them.
“Findings from several literatures support the notion that people value streaks and seek to preserve them.”
Quote in the paperSubstantial claim1 of 3 sources checked- cites Singer 1966 source
- cites Spence 1956 source
The indexed copy’s Abstract (page unavailable) discusses stimulus control and reinforced choices, not whether people value streaks or try to preserve them. Searches for streaks and for maintaining a sequence of reinforced responses found no passage addressing that claim. The indexed passages also appear under a title different from the cited paper, so they cannot verify what Spence’s work says. (LLM, conf=0.75)
Experimental — accuracy not yet measured - cites Markus and Wurf 1987 source
May combine two claims.
Findingown data§ Discussion · p. 38The no log condition always fell between the two logged streak conditions for all measures, and there were no differences in the estimated effect sizes of these contrasts.
“That said, although the significance levels of these contrasts differed for these two studies, the no log condition always fell between the two logged streak conditions for all measures (as predicted), and there were no differences in the estimated effect sizes of these contrasts (cf. Gelman and Stern 2006).”
Quote in the paperNot a substantial claim1 of 1 sources checked- cites Gelman and Stern 2006 source
Classified as probably not a substantial claim.
Premisecitation§ Theoretical Contributions · p. 48Consumers continue certain behaviors after several past instances.
“Additionally, we contribute to past work showing that consumers continue certain behaviors after several past instances (e.g., collecting two or three items: Gao et al. 2014; acquiring a medium like loyalty points: Hsee et al. 2003)”
Quote in the paperSubstantial claim1 of 2 sources checked- cites Gao et al. 2014 source
- cites Hsee et al. 2003 source
Study 5 (Results and Discussion; page unavailable) found that participants continued an activity longer when they earned points as a medium. The activity was listening to noise, however, not repeating a behavior after several past instances. The Implications section discusses loyalty-point programs as an application, not as a tested setting. (LLM, conf=0.86)
Experimental — accuracy not yet measured
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Discussion · p. 43Consumers often incur effort and costs to avoid watching advertisements.
“This result is notable given the effort and costs consumers often incur to avoid watching advertisements (e.g., Anderson and Gans 2011).”
Quote in the paperNot a substantial claim1 of 1 sources checked- cites Anderson and Gans 2011 source
May combine two claims.
Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 14The largest portion of participants (48%) named gaming apps, followed by social media/messaging apps (40%), health and fitness apps (39%), and language-learning apps (9%); 13% named other types of apps.
“The largest portion of participants (48%) named gaming apps, followed by social media/messaging apps (40%), health and fitness apps (39%), and language-learning apps (9%); 13% named other types of apps”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ INTRODUCTION · p. 6Logged streaks affect consumer decisions not only in prototypical goal-oriented domains (e.g., exercising, learning a language) but also for activities that do not necessarily contribute directly to a quantitative, specific end goal (e.g., playing games).
“Indeed, we find that logged streaks not only affect consumer decisions in prototypical goal-oriented domains (e.g., exercising, learning a language) but also for activities that do not necessarily contribute directly to a quantitative, specific end goal (e.g., playing games).”
Quote in the paperSubstantial claimMay combine two claims.
Findingown data§ STUDY 1: THE EFFECT OF STREAKS ON STEP COUNTS IN THE FIELD · p. 15Participants did not report feeling overwhelmed, bothered, or distracted by such information, or that it took away from their experience in using the app (Ms < 2.60, ts > 7.75, ps < .001, ds > 0.75).
“Participants did not report feeling overwhelmed, bothered, or distracted by such information, or that it took away from their experience in using the app ( M s < 2.60, t s > 7.75, p s < .001, d s > 0.75).”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 15Participants reported that seeing information about their streaks increased their awareness of their streaks, enhanced their overall experience, and motivated them to keep using the app (Ms > 4.90, ts > 5.00, ps < .001, ds > 0.50).
“and that seeing information about their streaks increased their awareness of their streaks, enhanced their overall experience, and motivated them to keep using the app ( M s > 4.90, t s > 5.00, p s < .001, d s > 0.50)”
Quote in the paperNot a substantial claimMay combine two claims.
Findingreasoning§ Abstract · p. 3The effect of intact vs broken logged streaks on subsequent engagement is independent of actual past behavior and depends solely on how that behavior is represented within the log.
“Importantly, this effect is independent of actual past behavior, and depends solely on how that behavior is represented within the log.”
- Also stated in: § INTRODUCTION · p. 5 · plain
“These effects hold even when consumers' past behavior is held constant, and the only difference is whether that behavior and its contribution to a (broken) streak is displayed within a behavioral log.”
Quote in the paperSubstantial claim- Also stated in: § INTRODUCTION · p. 5 · plain
May combine two claims.
Findingown data§ CONSUMER LOGGING PILOT STUDY · p. 14Participants named 101 unique apps that highlight streaks, with total listed N=202, per person M=2.02, SD=1.52.
“Together, they named 101 unique apps (total listed: N = 202; per person: M = 2.02, SD = 1.52)”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown data§ Results · p. 31In Study 4, participants in the intact logged streak condition felt a directionally greater sense of accomplishment than the no log condition (M = 7.24, SD = 2.39; t(401) = 0.99, p = .32; d = 0.10).
“participants in the intact logged streak condition felt a directionally greater sense of accomplishment relative to this control ( M = 7.24, SD = 2.39; t (401) = 0.99, p = .32; d = 0.10)”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ Future Directions · p. 50Neither Study S3a nor Study S3b revealed a significant interaction between the streak and length conditions (ps > .40).
“and neither study revealed a significant interaction between the streak and length conditions ( p s > .40).”
Quote in the paperSubstantial claimMay combine two claims.
Findingown data§ Results · p. 36Participants in the broken logged streak condition felt a significantly lower sense of accomplishment and significantly greater negative emotion than participants in the no log condition (t > 2.80, p < .006, d > 0.32).
“Additionally, the no log condition fell between these two conditions for both measures ( Maccomplishment = 8.18, SD = 2.10; Memotion = 3.25, SD = 3.22), with participants in the intact logged streak condition feeling a directionally greater sense of accomplishment and directionally lower negative emotion ( t s > 1.25, p s < .22, d s > 0.14), and participants in the broken logged streak”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingown data§ Future Directions · p. 51Studies 3, 4, and 5 found some evidence for the positive effect of an intact logged streak and the negative effect of a broken logged streak, relative to the absence of a behavioral log, but the statistical significance of these contrasts was not consistent across studies.
“In particular, Studies 3, 4, and 5 found some evidence for the positive effect of an intact logged streak and the negative effect of a broken logged streak, relative to the absence of a behavioral log, but the statistical significance of these contrasts was not consistent across studies.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ Discussion · p. 38Relative to the absence of a behavioral log, highlighting an intact logged streak had a stronger positive effect in Study 4, while highlighting a broken logged streak had a stronger negative effect in Study 5.
“Specifically, relative to the absence of a behavioral log, highlighting an intact logged streak had a stronger positive effect in Study 4, while highlighting a broken logged streak had a stronger negative effect in Study 5.”
Quote in the paperNot a substantial claimThe quote only partly states this claim.
Findingnone given§ Theoretical Contributions · p. 48Highlighting a streak (making it salient through behavioral tracking) affects consumers' subsequent behavior.
“We build on this research by examining the effect of highlighting a specific, commonly occurring pattern of behavior - a streak - on consumers' subsequent decisions.”
- Also stated in: § Theoretical Contributions · p. 48 · boosted
“by demonstrating the effects of highlighting multiple consecutive past behaviors on subsequent behavior.”
- Also stated in: § Theoretical Contributions · p. 48 · plain
“we investigate how streaks made salient through such tracking influence subsequent behavior.”
Quote in the paperNot a substantial claim- Also stated in: § Theoretical Contributions · p. 48 · boosted
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingown data§ Future Directions · p. 53The effect of intact versus broken streaks was directionally stronger when the log would be made public (OR=1.72) versus kept private (OR=1.52).
“the effect of intact versus broken streaks was directionally stronger when the log would be made public ( OR = 1.72) versus kept private ( OR = 1.52).”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ Results · p. 36Participants in the intact logged streak condition felt a directionally greater sense of accomplishment and directionally lower negative emotion than participants in the no log condition (t > 1.25, p < .22, d > 0.14).
“Additionally, the no log condition fell between these two conditions for both measures ( Maccomplishment = 8.18, SD = 2.10; Memotion = 3.25, SD = 3.22), with participants in the intact logged streak condition feeling a directionally greater sense of accomplishment and directionally lower negative emotion ( t s > 1.25, p s < .22, d s > 0.14), and participants in the broken logged streak”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown data§ GENERAL DISCUSSION · p. 47All of these studies showed effects on real consumer choices, both in the field (Study 1) and controlled lab paradigms (Studies 2-7), as well as for a variety of consumer-relevant, consequential domains, including exercise (Studies 1 and 2), language learning (Studies 3 and 4), and games (Studies 5, 6, and 7).
“Notably, all of these studies showed effects on real consumer choices, both in the field (Study 1) and controlled lab paradigms (Studies 2-7), as well as for a variety of consumer-relevant, consequential domains, including exercise (Studies 1 and 2), language learning (Studies 3 and 4), and games (Studies 5, 6, and 7).”
Quote in the paperSubstantial claimMay combine two claims.
Findingown data§ Discussion · p. 46Study 7 replicated the effect of intact versus broken logged streaks on subsequent behavior, and also demonstrated that the opportunity for streak repair attenuated this effect.
“Study 7 replicated the effect of intact versus broken logged streaks on subsequent behavior, and also demonstrated that the opportunity for streak repair attenuated this effect.”
Quote in the paperSubstantial claimMay combine two claims.
Findingown data§ Future Directions · p. 50Both Study S3a and Study S3b replicated the effects of intact versus broken logged streaks on subsequent behavior, regardless of streak length (ps < .001; Study S3a ORs > 2.40; Study S3b ds > 0.45).
“Interestingly, both studies replicated the effects of intact versus broken logged streaks on subsequent behavior, regardless of streak length ( p s < .001; Study S3a ORs > 2.40; Study S3b d s > 0.45)”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Premisecitation§ Streaks · p. 7People overinterpret noise within small samples, seeing random streaks of past events as meaningful patterns that shape their subsequent predictions.
“This past work suggests that people overinterpret noise within small samples, seeing random streaks of past events (e.g., getting heads for three consecutive coin flips) as meaningful patterns that shape their subsequent predictions.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Gilovich, Vallone and Tversky 1985 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Study design and conductnone given§ Study Overview · p. 14We report all measures assessed, and no conditions or participants were dropped from any of the analyses.
“We report all measures assessed, and no conditions or participants were dropped from any of the analyses.”
Quote in the paperNot a substantial claimMay combine two claims.
Interpretationreasoning§ Logged Streaks as Goals · p. 9An intact streak should increase consumers' sense of accomplishment and motivate them to continue engaging in that behavior.
“Thus, if consumers view maintaining a streak of logged behavior as a goal in and of itself, an intact streak should increase their sense of accomplishment and motivate them to continue engaging in that behavior.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Study design and conductreasoning§ Study Overview · p. 14All experimental studies involved sample sizes between 400 and 600 participants, determined in advance to provide at least 80% power to detect the focal effect in each study, based on preliminary effect size estimates from pilot studies.
“All experimental studies involved sample sizes between 400 and 600 participants. These were determined in advance to provide at least 80% power to detect the focal effect in each study, based on preliminary effect size estimates from pilot studies.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
Interpretationreasoning§ Logged Streaks as Goals · p. 10Subsequent decisions will be influenced by logged streaks themselves, even when holding actual behavior constant.
“Notably, our theory predicts that subsequent decisions will be influenced by logged streaks themselves , even when holding actual behavior constant.”
Quote in the paperNot a substantial claimMay combine two claims.
Premisecitation§ Logged Streaks as Goals · p. 9Encountering failure during goal pursuit triggers feelings of discouragement and undermines belief in one's ability to ultimately reach that goal.
“Encountering failure during goal pursuit triggers feelings of discouragement (Heath, Larrick and Wu 1999) and undermines belief in one's ability to ultimately reach that goal (Bandura and Locke 2003; Latham and Locke 2006).”
Quote in the paperSubstantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone given§ Study Overview · p. 12All studies test the effects of logged streaks on real (i.e., not hypothetical) consumer decisions with consequences for participants (e.g., how they spend their time).
“All studies test the effects of logged streaks on real (i.e., not hypothetical) consumer decisions with consequences for participants (e.g., how they spend their time).”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone given§ Study Overview · p. 14Studies 4, 5, 6, and 7 were preregistered.
“Studies 4, 5, 6, and 7 were preregistered.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims.
Study design and conductreasoning§ Methods · p. 34All participants completed the exact same series of games, but the fourth game either maintained or broke their logged streak depending on condition.
“Thus, all participants completed the exact same series of games (e.g., three Word Jumbles and then one Number Sum), but the fourth game either maintained or broke their logged streak, depending on condition.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim. May combine two claims.
Premisecitation§ STUDY 2: THE EFFECT OF LOGGED STREAKS ON EXERCISE · p. 19The exercises were chosen because they are meant to be performed at a desk or on a couch, making them accessible to many adults who often face difficulties in finding time or energy to exercise.
“We chose these exercises because they are meant to be performed at a desk or on a couch, making them accessible to many adults who often face difficulties in finding time or energy to exercise (Schmall 2019).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Schmall 2019
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductown data§ Methods · p. 28A post-test confirmed that participants preferred watching fun videos over completing language-learning questions (M = 6.40, SD = 3.32, vs. scale midpoint: t(600) = 2.95, p = .003, d = 0.12).
“In a post-test at the end of the survey, we confirmed that participants indeed preferred watching fun videos over completing language-learning questions (when asked which they liked more, from 1 'Definitely language-learning' to 11 'Definitely fun videos'; M = 6.40, SD = 3.32, vs. scale midpoint: t(600) = 2.95, p = .003, d = 0.12).”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductreasoning§ Discussion · p. 25Because participants in both broken streak conditions in Study 3 received the same quota message, any negative inferences about the app are constant across conditions and cannot explain the negative effect of highlighting a broken streak within a behavioral log.
“Because participants in both broken streak conditions received the same quota message in this study, any such inferences are constant across conditions and cannot explain the negative effect of simply highlighting that broken streak within a behavioral log.”
Quote in the paperSubstantial claimMay combine two claims.
Study design and conductreasoning§ Discussion · p. 18Allowing for self-selection in Study 1 enhances ecological validity and realism but limits the ability to isolate the causal effects of users' logged streaks on subsequent decisions.
“However, while allowing for self-selection enhances this study's ecological validity and realism, it limits our ability to isolate the causal effects of users' logged streaks themselves on subsequent decisions.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Study design and conductown data§ Methods · p. 23In Study 3, participants were randomly assigned to condition in a 2 (streak: intact or broken) by 2 (behavioral log: absent or present) between-subjects design.
“Participants were then randomly assigned to condition in a 2 ( streak: intact or broken ) by 2 ( behavioral log: absent or present ) between-subjects design.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Study design and conductown data§ Results · p. 17The models included a variable for each individual's overall rate of meeting the challenge to control for the possibility that users with a higher rate of meeting the challenge may also have been more likely to exhibit streaks.
“The models also included a variable for each individual's overall rate of meeting the challenge (i.e., a value from 0 to 1 representing the percentage of days the individual met the challenge), allowing us to control for the possibility that users who had a higher rate of meeting the challenge may also have been more likely to exhibit streaks.”
Quote in the paperSubstantial claimMay combine two claims.
Interpretationown data§ Discussion · p. 25The effect was documented in a language-learning app, providing initial support for the generalizability and persistence of these effects.
“We documented this effect in the context of a language-learning app, where consumers are accustomed to seeing their behavioral streaks visualized in behavioral logs, providing initial support for the generalizability and persistence of these effects.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Streaks · p. 8The market is flooded with apps to help users quantify their behaviors and highlight their streaks.
“The market is flooded with apps to help users quantify their behaviors and highlight their streaks (Nield 2019)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Nield 2019
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitation§ Results · p. 35This left a final sample of 452 participants, as targeted.
“This left a final sample of 452 participants, as targeted (see preregistration).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites preregistration
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ INTRODUCTION · p. 4Consumers seek technologies that allow them to track and log their behavior across various domains, from health to finance.
“Consumers, too, seek technologies that allow them to track and log their behavior across various domains, from health (Fox 2013) to finance (Malcolm 2015).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites Fox 2013
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Malcolm 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim. May combine two claims.
Study design and conductown data§ Methods · p. 20In Study 2, the majority of participants (76.71%) reported completing all four exercises, while only 1.83% said they did none.
“Participants also reported how many exercises they actually did during the study; the majority of participants (76.71%) reported completing all four exercises, while only 1.83% said that they did none of them.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim. May combine two claims.
Premisecitation§ Methods · p. 28Successful goal pursuit typically leads to a greater sense of achievement and increased motivation to engage in goal-consistent behaviors, whereas goal failure precipitates discouragement and demotivation.
“Second, they completed several measures capturing additional indicators of goal progress drawn from prior literature showing that successful goal pursuit typically leads to a greater sense of achievement and increased motivation to engage in goal-consistent behaviors (Bandura 1977; Hollenbeck et al. 1989; Scott and Nowlis 2013), whereas goal failure precipitates discouragement and demotivation (B”
Quote in the paperSubstantial claim0 of 3 sources checkedClassified as probably not a substantial claim.
Study design and conductown data§ Results · p. 17The models clustered standard errors by individual to account for non-independence of observations due to the repeated measures nature of the data.
“Due to the repeated measures nature of our data, the models clustered standard errors by individual, thus accounting for non-independence of observations.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ STREAK AFFECTS BEHAVIOR · p. 33Over 60% of Americans play games on their smartphones.
“with over 60% of Americans playing games on their smartphones (Lynkova 2020).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Lynkova 2020
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Streaks · p. 8The proliferation of tracking technology has been widely discussed in the popular press.
“and the proliferation of tracking technology has been widely discussed in the popular press (Fox 2013; Austin 2019).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites Fox 2013
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Austin 2019
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductown data§ Results · p. 35Three hundred fifty-three participants chose to stop playing games before the manipulation and thus could not be included in the final sample or analyses.
“Three hundred fifty-three participants chose to stop playing games before our manipulation and thus could not be included in our final sample or analyses.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ STUDY 3: EXAMINING THE EFFECTS OF LOGGED STREAKS IN BOTH DIRECTIONS · p. 22Language-learning apps commonly log consumers' patterns of behavior.
“Like exercise apps, language-learning apps have grown increasingly popular (the most widely used app, Duolingo, has over 500 million registered users; de León 2020) and commonly log consumers' patterns of behavior (see Consumer Logging Pilot Study).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Consumer Logging Pilot Study
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
Study design and conductown data§ Methods · p. 27In Study 4, participants were randomly assigned to one of three between-subjects conditions.
“Participants were randomly assigned to one of three between-subjects conditions.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Study design and conductown data§ Methods · p. 28As preregistered, all ten items were combined into one measure of sense of accomplishment, and results were similar when the sub-scales were analyzed separately.
“As preregistered, we combined all ten items into one measure of sense of accomplishment , but the results were similar when these sub-scales were analyzed separately (see Web Appendix for analyses with these sub-scales for all relevant studies, including serial mediation).”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductreasoning§ Methods · p. 20The Study 2 design controlled for participants' actual behavior and manipulated only what participants viewed in their behavioral log.
“This design thus controlled for participants' actual behavior (i.e., everyone completed the same four exercises), and manipulated only what participants viewed in their behavioral log (i.e., whether the logged streak representing that series of behaviors was intact or broken; see Figure 1).”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Study design and conductown data§ Methods · p. 19In Study 2, participants were randomly assigned to one of two between-subjects conditions.
“Participants were randomly assigned to one of two between-subjects conditions.”
Quote in the paperSubstantial claimMay combine two claims.
Study design and conductown data§ Results · p. 17Robustness check models with additional controls (e.g., day effects, state dependence) and using various streak lengths replicate the effects.
“Our Web Appendix includes several robustness check models with additional controls (e.g., day effects, state dependence) and using various streak lengths, all of which replicate these effects.”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductreasoning§ STREAK AFFECTS BEHAVIOR · p. 33The design held participants' actual behavior constant across conditions and varied only how it was logged, thereby enabling a clean test of how logged streaks affect subsequent behavior.
“As in Studies 2 and 4, this design held participants' actual behavior constant across conditions and varied only how it was logged, thereby enabling a clean test of how logged streaks affect subsequent behavior.”
Quote in the paperSubstantial claimMay combine two claims.
Premisecitation§ Logged Streaks as Goals · p. 9Failure is demotivating and reduces the likelihood of future goal-consistent behaviors.
“Consequently, failure is demotivating and reduces the likelihood of future goal-consistent behaviors (e.g., Soman and Cheema 2004).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Soman and Cheema 2004 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Premisecitation§ STUDY 3: EXAMINING THE EFFECTS OF LOGGED STREAKS IN BOTH DIRECTIONS · p. 22Language-learning apps have grown increasingly popular, with the most widely used app, Duolingo, having over 500 million registered users.
“Like exercise apps, language-learning apps have grown increasingly popular (the most widely used app, Duolingo, has over 500 million registered users; de León 2020) and commonly log consumers' patterns of behavior (see Consumer Logging Pilot Study).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites de León 2020
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S4 (based).
Interpretationreasoning§ Practical Implications · p. 50Helping consumers stay (or get back) on track by highlighting streaks should increase their persistence towards personal goals.
“Helping consumers stay (or get back) on track by highlighting streaks should increase their persistence towards personal goals”
Quote in the paperNot a substantial claim- Rests on an assumption: Companies have almost total discretion over whether, when, and how to employ tracking technologies that log and display information about those behaviors to consumers.
Classified as probably not a substantial claim.
Study design and conductreasoning§ Results · p. 40This left a final sample of 418 participants.
“This left a final sample of 418 participants.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable).
Interpretationreasoning§ Theoretical Contributions · p. 47The goal identified by a logged streak is defined by an ongoing process without a clear end state, since streaks can only be maintained, not completed.
“our research identifies a goal that is defined by an ongoing process without a clear end state (since streaks can only be maintained, not 'completed').”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
Study design and conductown data§ Results · p. 40Given that the final sample contained over 130 per condition, the authors felt it was adequately powered.
“Given that the final sample contained over 130 per condition, we felt it was adequately powered and therefore stopped data collection (see Web Appendix for analyses with the full sample, which replicated the effects).”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Interpretationreasoning§ Practical Implications · p. 49Highlighting intact streaks via behavioral logs can encourage consumers to maintain them.
“While highlighting intact streaks via behavioral logs can encourage consumers to maintain them, companies might want to avoid highlighting consumers' broken streaks”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S4 (based).
Interpretationreasoning§ Practical Implications · p. 50Offering behavioral logs that highlight streaks may improve consumer welfare.
“Beyond the company benefits of increased consumer engagement, offering behavioral logs that highlight streaks may improve consumer welfare as well.”
Quote in the paperNot a substantial claim- Rests on an assumption: Companies have almost total discretion over whether, when, and how to employ tracking technologies that log and display information about those behaviors to consumers.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoning§ Discussion · p. 38Because these studies were not powered specifically to estimate these individual contrasts, these comparisons yielded mixed evidence.
“However, because these studies were not powered specifically to estimate these individual contrasts (as per our preregistration), these comparisons yielded mixed evidence.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites preregistration
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Premisecitation§ STUDY 6: THE EFFECT OF LOGGED STREAKS IS AMPLIFIED WHEN CONSUMERS ATTRIBUTE RESPONSIBILITY FOR THE BREAK TO THEMSELVES · p. 38Attributing goal failure to one's own actions reduces self-efficacy and future goal pursuit.
“Past research suggests that attributing goal failure to one's own actions reduces self-efficacy and future goal pursuit (e.g., Bandura and Locke 2003).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Bandura and Locke 2003 source
May combine two claims.
Study design and conductown data§ Results · p. 40The final sample included all participants who correctly completed the first three games, which did not differ by condition (Χ2(2) = 3.52, p = .172).
“As preregistered, our final sample included all participants who correctly completed the first three games (which did not differ by condition: Χ 2 (2) = 3.52, p = .172; see Web Appendix for details).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites preregistration
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Theoretical Contributions · p. 48Technology affects consumers' lives.
“Finally, our work contributes to growing research on how technology affects consumers' lives (e.g., Deighton et al. 2017; Schmitt 2019).”
Quote in the paperNot a substantial claim0 of 2 sources checked
The paper relies on this without support.
Companies use behavioral logs to highlight consumers' recent behavior within their platform.
“One increasingly common strategy is to use behavioral logs to highlight consumers' recent behavior within the company's platform, capturing when a consumer has repeated the same desired behavior for multiple time periods.”
The paper relies on this without support.
Companies highlight streaks via behavioral logs to motivate consumers to continue interacting with the product and ensure the desired behavior persists.
“Companies presumably highlight streaks via behavioral logs to motivate consumers to continue interacting with the product and ensure the desired behavior persists.”
The paper relies on this without support.
Consumers will inevitably experience interruptions to their streaks, despite their best intentions.
“While displaying streaks may keep consumers engaged when they are on track, consumers will inevitably experience interruptions to their streaks, despite their best intentions.”
The paper relies on this without support.
Almost everyone exhibits streaks of behavior at some point, whether purposefully or inadvertently.
“This is surprising given the ubiquity of streaks in consumers' lives - almost everyone exhibits streaks of behavior at some point, whether purposefully or inadvertently.”
The paper relies on this without support.
The effectiveness of highlighting streaks via behavioral logs (and when it might backfire) has not been investigated.
“Yet the effectiveness of this strategy (and when it might backfire) has not been investigated.”
The paper relies on this without support.
The question of how consumers' own streaks of freely chosen behaviors affect their subsequent decisions remains unexplored, as are the psychological mechanisms involved.
“However, the question of how consumers' own streaks of freely chosen behaviors affect their subsequent decisions about whether to keep engaging in those behaviors remains unexplored, as are the psychological mechanisms involved.”
The paper relies on this without support.
Many apps commonly used by consumers highlight users' current streak via an in-app behavioral log only visible to the user.
“Like many other apps commonly used by consumers, it also highlighted users' current streak of 'meeting the challenge' via an in-app behavioral log only visible to the user which informed them of how many days in a row they had walked at least 7,000 steps (see Web Appendix for a sample screenshot).”
The paper relies on this without support.
Consumers frequently encounter situations where they feel personally responsible for their broken streaks.
“But of course, consumers frequently encounter situations where they feel personally responsible for their broken streaks, such as when they forget to log or run out of time before completing the relevant behavior.”
The paper relies on this without support.
Companies have almost total discretion over whether, when, and how to employ tracking technologies that log and display information about those behaviors to consumers.
“While firms have no direct control over the sequences of behavior consumers choose to engage in, they have almost total discretion over whether, when, and how to employ tracking technologies that log and display information about those behaviors to consumers.”
Statistics that don’t add up
Each reported p-value recomputed from its test statistic and degrees of freedom.
Inconsistent p-value: t (398) = 0.59, p = .256
MinorThe paper reports p = .256 here; recomputing from the test statistic and its degrees of freedom gives p = .556 (two-tailed). The check cannot tell whether the statistic or the p-value is the misprint.
Reported p = .256 · recomputed p = .556
“t (398) = 0.59, p = .256”
Statistics recomputed
Every reported test result, recomputed from its test statistic and degrees of freedom. A result shows as not adding up only once an independent check has confirmed it.
- Doesn’t add upt(398) = 0.59reported p = .256 · recomputed p = .556
“t (398) = 0.59, p = .256”
- Consistentt(99) = 5.91reported p < .001 · recomputed p < .001
“t (99) = 5.91, p < .001”
- Consistentz = 11.27reported p < .001 · recomputed p < .001
“Z = 11.27, p < .001”
- Consistentz = 5.06reported p < .001 · recomputed p < .001
“Z = 5.06, p < .001”
- Consistentz = -14.94reported p < .001 · recomputed p < .001
“Z = -14.94, p < .001”
- Consistentχ²(1) = 4.47reported p = .035 · recomputed p = .034
“Χ 2 (1) = 4.47, p = .035”
- ConsistentF(1, 598) = 2.66reported p = .104 · recomputed p = .103
“F (1, 598) = 2.66, p = .104”
- Consistentχ²(1) = 7.46reported p = .006 · recomputed p = .006
“Χ 2 (1) = 7.46, p = .006”
- Consistentχ²(1) = 5.93reported p = .015 · recomputed p = .015
“Χ 2 (1) = 5.93, p = .015”
- Consistentt(600) = 2.95reported p = .003 · recomputed p = .003
“t(600) = 2.95, p = .003”
- ConsistentF(2, 598) = 13.08reported p = .001 · recomputed p < .001
“F (2, 598) = 13.08, p = .001”
The paper prints p at a floor (such as p < .001)
- Consistentχ²(1) = 5.2reported p = .023 · recomputed p = .023
“Χ 2 (1) = 5.20, p = .023”
- Consistentχ²(1) = 1.82reported p = .178 · recomputed p = .177
“Χ 2 (1) = 1.82, p = .178”
- ConsistentF(2, 598) = 3.35reported p = .036 · recomputed p = .036
“F (2, 598) = 3.35, p = .036”
- Consistentt(398) = 2.52reported p = .012 · recomputed p = .012
“t (398) = 2.52, p = .012”
- Consistentt(401) = 1.6reported p = .111 · recomputed p = .110
“t (401) = 1.60, p = .111”
- Consistentt(397) = 0.98reported p = .33 · recomputed p = .328
“t (397) = 0.98, p = .33”
- Consistentt(401) = 0.99reported p = .32 · recomputed p = .323
“t (401) = 0.99, p = .32”
- Consistentt(397) = 2.93reported p = .004 · recomputed p = .004
“t (397) = 2.93, p = .004”
- Consistentχ²(2) = 1.97reported p = .37 · recomputed p = .373
“Χ 2 (2) = 1.97, p = .37”
- Consistentt(306) = 0.71reported p = .48 · recomputed p = .478
“t (306) = 0.71, p = .48”
- ConsistentF(2, 449) = 4.61reported p = .01 · recomputed p = .010
“F (2, 449) = 4.61, p = .010”
- Consistentχ²(1) = 8.78reported p = .003 · recomputed p = .003
“Χ 2 (1) = 8.78, p = .003”
- Consistentχ²(1) = 1.05reported p = .31 · recomputed p = .306
“Χ 2 (1) = 1.05, p = .31”
- Consistentχ²(1) = 3.69reported p = .055 · recomputed p = .055
“Χ 2 (1) = 3.69, p = .055”
- Consistentχ²(2) = 3.52reported p = .172 · recomputed p = .172
“Χ 2 (2) = 3.52, p = .172”
- Consistentχ²(1) = 3.43reported p = .064 · recomputed p = .064
“Χ 2 (1) = 3.43, p = .064”
- Consistentχ²(1) = 5.48reported p = .019 · recomputed p = .019
“Χ 2 (1) = 5.48, p = .019”
- Consistentχ²(1) = 6.56reported p = .01 · recomputed p = .010
“Χ 2 (1) = 6.56, p = .010”
- Consistentχ²(1) = 8.58reported p = .003 · recomputed p = .003
“X 2 (1) = 8.58, p = .003”
- ConsistentF(1, 600) = 0.14reported p = .71 · recomputed p = .708
“F (1, 600) = 0.14, p = .71”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Study 3 exceeds the stated maximum experimental sample size
MinorThe overview says every experimental study had a sample size of at most 600, whereas Study 3 reports recruiting 602 participants.
“All experimental studies involved sample sizes between 400 and 600 participants.”
“We recruited 602 MTurk participants ( M age = 36.03, 51.16% female).”
Study 2 claims everyone completed four exercises despite contrary self-reports
MinorThe discussion treats completion of all four exercises as identical across participants, but the methods report that only 76.71% said they completed all four. Thus the stated control over actual exercise behavior did not hold for every participant.
“even though all participants had completed four consecutive strength exercises in reality”
“the majority of participants (76.71%) reported completing all four exercises, while only 1.83% said that they did none of them.”
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Lamberton, C. P., Fritze, M. P., Love, E., Bhattacharjee, A., Fernbach, P. M., & Cusimano, C. (2024) · Journal of the Association for Consumer Research · doi:10.1086/733201 · Cited by 4 · see citing works
Smartphone Apps for Problematic Pornography Use: A Review of Content and Quality
Hart-Derrick, V. R., Virani, S., Zadeh, O., Genovese, N., Engel, J., Martinez, C. C. P., Potenza, M. N., & McCurdy, L. Y. (2025) · Current Addiction Reports · doi:10.1007/s40429-025-00669-0 · Cited by 2 · see citing works
Death technologies and digital afterlife: An ethical perspective
Hermann, E., Belk, R. W., & Lima, V. (2026) · AMS Review · doi:10.1007/s13162-026-00329-0 · Cited by 3 · see citing works
Streaking to Success: The Effects of Highlighting Streaks on Student Effort and Achievement
Cristia, J., Cueto, S., Malamud, O., & Aulagnon, R. (2024) · doi:10.18235/0012912 · Cited by 2 · see citing works
Komarova, Y., Ball, J., Hüttl‐Maack, V., Bayuk, J. B., Rabino, R., Droms, C. M., Bui, M., Fotheringham, D., & Smith, H. (2025) · AMS Review · doi:10.1007/s13162-024-00295-5 · Cited by 1 · see citing works
Towards a realistic view of consumer behaviour
Sheaff, R. (2025) · Journal of Institutional Economics · doi:10.1017/s1744137424000353 · Cited by 2 · see citing works
Familiarity Seeking: Growing and Learning From Repeat ExperiencesPreprint
Winet, Y. K., & O’Brien, E. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4870195 · Cited by 1 · see citing works
Time Limits as Reference Points: When Setting a Time Limit Increases Time Spent OnlinePreprint
Silverman, J., Srna, S., & Etkin, J. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4381779
Self-citationStreaking to Success? The Effects of Highlighting Streaks on Student Effort and LearningPreprint
Aulagnon, R., Cueto, S., Cristia, J., & Malamud, O. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4886487
Ingalls, E., Larade, N., Özakinci, G., Tymowski-Gionet, G., Fleig, L., & Dombrowski, S. U. (2026) · PLoS ONE · doi:10.1371/journal.pone.0317254
The diverse impact of self-quantification: How narcissism prevents self-indulgence
Vries, E. L. E. D., & Karimi, S. (2025) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2025.04.005
Streaks to Success? The Effects of Highlighting Streaks on Student Effort and LearningPreprint
Aulagnon, R., Cristia, J., Cueto, S., & Malamud, O. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5404072
A Field Experiment on How Tracking Consumer Streaks Affects Social Media UsagePreprint
Hillegass, K., Silverman, J., Gershon, R., Grüning, D. J., Riedel, F., & Wolf, D. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5934555
Self-citationStreaks to success: The effects of highlighting streaks on student effort and learning
Aulagnon, R., Cristia, J., Cueto, S., & Malamud, O. (2025) · Economics of Education Review · doi:10.1016/j.econedurev.2025.102721
High tech and low tech looking glasses : impact of empowerment on well-being
Faure, M. (2024) · theses.fr (ABES) · doi:10.70675/31dc1deaz839fz4472zb155z6a0b5cfbe6b2
Collective streaks motivate prosocial behavior
Levari, D. E., & Norton, M. I. (2026) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2026.104941
Technology and the psychology of experience: A temporal framework
Wu, W., & Barasch, A. (2026) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2026.102438
Self-citation
- Authors
- Silverman, J., & Barasch, A.
- Affiliations
- University of Delaware (US)
- INSEAD (FR)
- Corresponding author
- Silverman, Jackie
- ORCID
- Silverman, Jackie
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2022-06-30
- Volume
- 49
- Issue
- 6
- Pages
- 1095-1117
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W4283735498
- Cited by
- 34
- References
- 80
- Citations by year
- 2026: 4 · 2025: 10 · 2024: 11 · 2023: 8 · 2022: 1
- FWCI
- 5.00
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- Journal of Consumer Research (publishedVersion)
- SSRN Electronic Journal (publishedVersion)
- Library, Museums and Press - UDSpace (University of Delaware) (submittedVersion)
- OSF Preprints (OSF Preprints) (submittedVersion)
- Funders
- University of Pennsylvania
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- streaks, consumer behavior, goal maintenance, customer engagement, fitness tracking, learning
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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