The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
Open accessAbstract
This article focuses on the bundling of products with promised contributions to charity. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting “practical necessities” (e.g., a box of laundry detergent) to their effectiveness in promoting “frivolous luxuries” (e.g., a hot fudge sundae). The results suggest that charity incentives are more effective in promoting frivolous products than in promoting practical products. This research extends prior work on the effects of bundling complementary positive outcomes into the domain of affect-based complementarity with product-charity bundles.
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Citations
Cites
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Babin, B. J., Darden, W. R., & Griffin, M. (1994) · Journal of Consumer Research · doi:10.1086/209376 · Cited by 6,020
Cited by
The sharing economy: Why people participate in collaborative consumption
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016) · Journal of the Association for Information Science and Technology · doi:10.1002/asi.23552 · Cited by 3,439
Consumer Choice between Hedonic and Utilitarian Goods
Dhar, R., & Wertenbroch, K. (2000) · Journal of Marketing Research · doi:10.1509/jmkr.37.1.60.18718 · Cited by 2,239
A benefit congruency framework of sales promotion effectiveness
Chandon, P., Wansink, B., & Laurent, G. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.65.18071 · Cited by 1,518
Bekkers, R., & Wiepking, P. (2011) · Nonprofit and Voluntary Sector Quarterly · doi:10.1177/0899764010380927 · Cited by 1,503
Justification effects on consumer choice of hedonic and utilitarian goods.
Okada, E. M. (2005) · Journal of Marketing Research · doi:10.1509/jmkr.42.1.43.56889 · Cited by 1,069
Metadata
- Authors
- Strahilevitz, M., & Myers, J. G.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1998-03
- Volume
- 24
- Issue
- 4
- Pages
- 434-446
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1983638567
- Cited by
- 1,218
- References
- 1
- FWCI
- 29.82
- Type
- journal article
- Language
- en
- Open access
- green
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- CoChat. (2026). Citation check: Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. https://app.cochat.ai/papers/10.1086/209519
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- Strahilevitz, M., & Myers, J. G. (1998). Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Journal of Consumer Research. https://doi.org/10.1086/209519
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
