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Cited by 3,439Sharing Economy and PlatformsService and Product InnovationCollaborative and Sustainable Housing Initiatives

The sharing economy: Why people participate in collaborative consumption

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Hamari, Juho, Sjöklint, Mimmi, Ukkonen, Antti·2016·Journal of the Association for Information Science and Technology
DOI 10.1002/asi.23552
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Abstract

Information and communications technologies (ICTs) have enabled the rise of so-called “Collaborative Consumption” (CC): the peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination within communities. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in CC. Therefore, in this article we investigate people’s motivations to participate in CC. The study employs survey data (N = 168) gathered from people registered onto a CC site. The results show that participation in CC is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains. An interesting detail in the result is that sustainability is not directly associated with participation unless it is at the same time also associated with positive attitudes towards CC. This suggests that sustainability might only be an important factor for those people for whom ecological consumption is important. Furthermore, the results suggest that in CC an attitudebehavior gap might exist; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.

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  • Many consumers believe that sharing assets and resources supports sustainability.

    “Furthermore, many consumers believe that sharing assets and resources is environmentally friendly (Guttentag et al., 2018) and supports sustainability (Hamari et al., 2016;Yang and Ahn, 2016).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Hamari et al., 2016

  • Little is known about the market potential of new ownership models and collaborative use, as well as possible rebound effects.

    “Although some research exists on new ownership models (e.g., Rückert-John and Jaeger-Erben, 2016) and collaborative use (e.g., sharing platforms, Hamari et al., 2016), little is known about their market potential as well as possible rebound effects.”

    From Transforming the bio-based sector towards a circular economy: What can we learn from wood cascading? (2020) · cites this paper as Hamari et al., 2016

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Authors
Hamari, J., Sjöklint, M., & Ukkonen, A.
Affiliations
  • Tampere University (FI)
  • Copenhagen Business School (DK)
  • Finnish Institute of Occupational Health (FI)
ORCID
Venue
Journal of the Association for Information Science and Technology
Publisher
Wiley
Published
2015-06-02
Volume
67
Issue
9
Pages
2047-2059
ISSN
  • 2330-1635 (ISSN-L)
  • 2330-1643
DOI
10.1002/asi.23552
OpenAlex
W3041188046
Cited by
3,439
References
12
Citations by year
2026: 114 · 2025: 205 · 2024: 249 · 2023: 304 · 2022: 298 · 2021: 465 · 2020: 529 · 2019: 479 · 2018: 364 · 2017: 268 · 2016: 112 · 2015: 42 · 2014: 8 · 2013: 1
FWCI
650.20
Type
journal article
Language
en
Open access
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations
  • Journal of the Association for Information Science and Technology (publishedVersion)
  • SSRN Electronic Journal (acceptedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • CBS Research Portal (Copenhagen Business School) (submittedVersion)
Funders
Tekes (40134/13, 40111/14, 40107/14)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
  • Social Sciences › Urban Studies › Collaborative and Sustainable Housing Initiatives
Keywords
sharing economy, collaborative consumption, participation motivation, peer-to-peer sharing, sustainability, green consumption, attitude-behavior gap, online sharing platforms, information and communication technologies, hyperconsumption

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