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Cited by 498

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

The Influence of Display Characteristics on Visual Exploratory Search Behavior

Janiszewski, Chris·1998·Journal of Consumer Research

Abstract

Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple pieces of information but have little stored knowledge about how to proceed with the information gathering. This article reports on an investigation into exploratory search behavior and attempts to establish a connection between the layout of objects in a display and the amount of attention devoted to each of these objects. The research has implications for catalog page layout and visual merchandising.

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Crossref · 10.1086/209540

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Metadata

Authors
Janiszewski, C.
Venue
Journal of Consumer Research
Published
1998-12
Volume
25
Issue
3
Pages
290-301
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2131069089
Cited by
498
References
1
FWCI
12.55
Type
journal article
Language
en
Open access
closed

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