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City Shoppers and Urban Identification: Observations on the Social Psychology of City Life
Abstract
Chicago housewives comprise four types of shoppers: economic, personalizing, ethical, and apathetic. The personalization and moralization of customer-clerk relationships cannot be inferred from conventional proposition about the anonymity of city life, yet the shoppers are urbanites. Each type of shopper is distinguished by a specific pattern of social characteristics reflecting her position in the social structure of her residential community. Moreover, some evidence suggests that personalizing shoppers draw on their relationships with clerks to form subjective identifications with a community in which they have restricted opportunities for participation.
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Citations
Cited by
Arnold, M. J., & Reynolds, K. E. (2003) · Journal of Retailing · doi:10.1016/s0022-4359(03)00007-1 · Cited by 2,373
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De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.4.33.18386 · Cited by 2,083
An expanded servicescape perspective
Rosenbaum, M. S., & Massiah, C. (2011) · Journal of Service Management · doi:10.1108/09564231111155088 · Cited by 601
Religious Influences on Shopping Behaviour: An Exploratory Study
Essoo, N., & Dibb, S. (2004) · Journal of Marketing Management · doi:10.1362/0267257041838728 · Cited by 589
Consumer religiosity and retail store evaluative criteria
McDaniel, S. W., & Burnett, J. J. (1990) · Journal of the Academy of Marketing Science · doi:10.1007/bf02726426 · Cited by 581
Metadata
- Authors
- Stone, G. P.
- Venue
- American Journal of Sociology
- Publisher
- University of Chicago Press
- Published
- 1954-07
- Volume
- 60
- Issue
- 1
- Pages
- 36-45
- ISSN
- 0002-9602 (ISSN-L)
- 1537-5390
- OpenAlex
- W1981775398
- Cited by
- 610
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
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- Stone, G. P. (1954). City Shoppers and Urban Identification: Observations on the Social Psychology of City Life. American Journal of Sociology. https://doi.org/10.1086/221483
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