Cited by 375Experimental Behavioral Economics StudiesEconomic Theory and InstitutionsEvolutionary Game Theory and Cooperation

The DOI matches its Crossref record; 56 of the 68 references it cites were found in a registry or an index; none of the 23 sources its claims cite is checked for support yet.

Gifts as Economic Signals and Social Symbols

Open access
Camerer, Colin·1988·American Journal of Sociology

Abstract

Gift-giving has often puzzled economists, especially because efficient grifts-like cash or giving exactly what a person asks for-seem crass or inappropriate. It is shown in a formal game-theoretic model that gifts serve as "signals" of a person's intentions about future investment in a relationship, and inefficient gifts can be beter signals. Other explanations for the inefficiency of gift giving are advanced, and some stylized facts about gift-giving practices are described (many of which are consistent with the signaling view of gifts).

Overview

AI snapshot

Written from the paper’s full text.

TL;DR

Camerer models gift-giving as costly signaling in courtship and business partnerships, arguing that inefficient gifts can credibly convey a giver’s willingness to invest in a relationship. The paper offers four explanations for gift inefficiency and connects them to stylized facts, while noting that the signaling view fits courtship and some business settings better than family or charitable giving.

Key findings

  • In the two-stage signaling-investment game, equilibria depend on the prior probabilities that each player is willing to invest; possible outcomes include two-sided gift-giving with investment, no gift-giving with investment, no signaling with no investment, and one-sided gift-giving with investment.
  • For gift-giving equilibria to hold, gift costs must satisfy \(P_2R(W) > G_1 > P_2C(U)\) and \(P_1R(W) > G_2 > P_1C(U)\), meaning gifts must be costly enough to deter unwilling types but not so costly that willing types lose by signaling.
  • Inefficiency can be necessary: with entry costs \(T_1\) and \(T_2\), efficiency bounds such as \(e_1 < T_1/(G_2P_2)\) and \(e_2 < T_2/(G_1P_1)\) deter unwilling gift collectors; inefficient gifts are preferred when willingness probabilities are low, while efficient gifts are preferred in mature relationships.
  • The paper gives four explanations for inefficient gifts: deterrence of insincere gift collectors, multidimensional signaling, convention, and errors in guessing a receiver’s tastes; the signaling account fits courtship and some business relationships but not family gift-giving or pure charity.

Methods

  • A formal game-theoretic model with two players who choose whether to invest in a relationship, with willing (W) and unwilling (U) types, incomplete information, and a signaling stage followed by an investment stage.
  • The analysis derives Bayesian Nash/sequential equilibria for the noncooperative game and compares them with cooperative, incentive-efficient solutions; it also uses a biological analogy to Dawkins’s account of animal courtship and discusses stylized facts.
  • No empirical data or sample are used; the argument is theoretical and illustrative, drawing on anthropological, sociological, and business examples.

Limitations

  • The author states the model is a simplified abstraction: real gift-giving often occurs over multiple rounds, can involve competitive bidding, and is shaped by conventions that the model does not fully capture.
  • The author states the signaling view is not well suited to family gift-giving or pure charity, and notes anomalous facts such as removed price tags and special cases like memorial gifts.
  • Evident from the text: the paper offers no empirical tests, relies on assumptions such as additively separable utilities and comparability of \(C(U)\) and \(C(W)\), and supports its claims mainly through stylized examples rather than systematic data.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.1086/228946

Cites

56 of 56 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Verification

Claims the paper makes

83 Own interpretation · 64 No basis given · 12 No full text of the sources · 6 Sources not found · 2 Not checked yet

Show all 76 claims

  • It may state two separate claims as one. 69
  • Probably not a substantial claim. 34
91 of 91
  • The paper relies on this without support.

    Appropriate gifts are often inefficient; givers buy goods different from what receivers would like.

    “Appropriate gifts are often inefficient: givers buy goods different from those receivers would like.”
  • The paper relies on this without support.

    Modern gift giving is not always reciprocal.

    “it is especially misleading to assume that modern gift giving must be reciprocal (it is not always so)”
  • The authors state this as an assumption.

    In the model, players do not know whether their partner has invested until after the period is over.

    “we assume that players do not know whether their partner has invested until after the period is over.”
  • The authors state this as an assumption.

    In the model, players know their own types and the probability that their partner is a willing type, but not the partner's type.

    “In this case, we suppose players know their own types, and the probability that their partner is a willing type.”
  • The authors state this as an assumption.

    In the noncooperative game, players cannot communicate about or enforce their choices of strategies and cannot give gifts or convey willingness.

    “which means that players cannot communicate about and enforce their choices of strategies and they cannot give gifts or convey their willingness.”
  • The authors state this as an assumption.

    In the model, players choose simultaneously and do not communicate.

    “Since players are assumed not to communicate and to choose simultaneously”
  • The paper relies on this without support.

    Gift giving usually occurs in multiple rounds, with successively more expensive and perhaps more efficient gifts.

    “Usually, gift giving occurs in multiple rounds, in which successively more expensive, and perhaps more efficient, gifts are given.”
  • The authors state this as an assumption.

    The courted player knows whom he is in love with better than the suitors do.

    “Since the courted player is assumed to know whom he is in love with better than the suitors do”
  • The paper relies on this without support.

    In competitive gift giving, people often involve several suitors in bidding wars or tolerate such wars.

    “Often, people involve several suitors in bidding wars (or tolerate such wars).”
  • The paper relies on this without support.

    Gifts are symbolic of qualities of givers or receivers and are actions that convey meaning.

    “gifts are symbolic of some qualities of gift givers or receivers; gifts are actions people take that convey meaning.”
  • The authors state this as an assumption.

    Utilities for gifts given, gifts received, and joint production are additively separable and independent between players.

    “I also assume that utilities for gifts given, for gifts received, and for joint production are additively separable and independent between players.”
  • The authors state this as an assumption.

    The two-period signaling-investment game is initially played noncooperatively, and players' strategies are restricted to gifts of size zero or G1.

    “I assume initially that this two-period game is played noncooperatively, and I restrict their choice of strategies to giving gifts of size zero or G1 (e.g., for player 1).”
  • The paper relies on this without support.

    Virtually everyone's utility for generic gift products is continually increasing in price.

    “Second, virtually everyone's utility for these products is continually increasing in price.”
  • The paper relies on this without support.

    Quality is usually an increasing function of price.

    “Since quality is usually an increasing function of price, the giver can be fairly sure a high-cost version of one of these gifts is somewhat efficient”
  • The authors state this as an assumption.

    In mature relationships, a person prefers a relationship with a friend who knows their tastes.

    “(assuming that I prefer a relationship with a friend who knows my tastes)”
  • The paper relies on this without support.

    Marriage typically obligates a woman to bear children.

    “I suggest an important motive for gift giving from men to women before marriage is that marriage typically obligates a woman to bear children.”
  • The paper relies on this without support.

    Men are always tempted to desert the marriage after conception.

    “and men are always tempted to desert the marriage after conception (arguing by anal-ogy, remember)”
  • The paper relies on this without support.

    In modern times, marriage no longer obligates a woman socially or physically to bear children because of changing mores, modern birth control, and legalized abortion.

    “Of course, this story has changed dramatically in modern times, since marriage no longer obligates a woman, either socially or physically, to bear children (because of changing mores, modern birth control, and legalized abortion).”
  • The paper relies on this without support.

    Families are voluntary organizations formed by parents and having children who necessarily belong.

    “Sincefamilies are voluntary organizations formed by parents and having children who necessarily belong”
  • The authors state this as an assumption.

    The costs C(U) and C(W) are comparable across unwilling and willing types.

    “To justify this logic, C(U) and C(W) must be comparable.This is a strong assumption, since a willing-type player and an unwilling-type player might be considered different people, and interpersonal comparisons of utility are notoriously problematic if not impossible.”
  • The authors state this as an assumption.

    R(W) is greater than C(U).

    “because R[W] > C[U] by assumption”
  • The authors state this as an assumption.

    C(W) is less than C(U).

    “assuming C(W) < C(U),19”
22 of 22

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

2 of 2

Citations

Cites

Show all 68 references

Research works printed but not linked: 1

  1. [33]33. Shapiro, C. 1983. "Premium for High Quality as Returns to Reputations." Quarterly Journal of Economics 98:659-80.

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Metadata

Authors
Camerer, C.
Corresponding author
Camerer, Colin
Venue
American Journal of Sociology
Published
1988-01
Volume
94
Pages
S180-S214
ISSN
  • 0002-9602 (ISSN-L)
  • 1537-5390
OpenAlex
W2042154035
Cited by
372
References
68
Citations by year
2026: 8 · 2025: 13 · 2024: 14 · 2023: 19 · 2022: 18 · 2021: 16 · 2020: 6 · 2019: 11 · 2018: 18 · 2017: 14 · 2016: 12 · 2015: 19 · 2014: 20 · 2013: 16 · 2012: 15
FWCI
3.55
Type
journal article
Language
en
Open access
Locations
  • American Journal of Sociology (publishedVersion)
  • CaltechAUTHORS (California Institute of Technology) (submittedVersion)
Topics
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
  • Social Sciences › Sociology and Political Science › Evolutionary Game Theory and Cooperation
Keywords
gift-giving, signaling, social symbols, relationship investment, reciprocity, game-theoretic model

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