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A Structural Theory of Attitude Dynamics

Rosenberg, Milton J.·1960·Public Opinion Quarterly

Abstract

If people seek congruence between their beliefs and feelings toward objects, then attitudes can be changed by modifying either the beliefs or feelings associated with them. The incongruity thereby aroused may, in the former case, result in the feeling changing to become consistent with the altered beliefs; in the latter case the beliefs may change to become consistent with the altered feeling. The first type of change has already been demonstrated in research studies. Experimental verification of the second type would lend support to the theoretical proposition that the disruption of structural consistency is a basic condition for the occurrence of attitude change. To test for the second type, changes in feeling toward objects were induced during hypnosis and in the posthypnotic sessions changes in belief were measured.

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Metadata

Authors
Rosenberg, M. J.
Venue
Public Opinion Quarterly
Published
1960
Volume
24
Issue
2, Special Issue: Attitude Change
Pages
319
ISSN
0033-362X (ISSN-L)
OpenAlex
W2040270153
Cited by
208
References
0
FWCI
36.76
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A Structural Theory of Attitude Dynamics. https://app.cochat.ai/papers/10.1086/266951
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Rosenberg, M. J. (1960). A Structural Theory of Attitude Dynamics. Public Opinion Quarterly. https://doi.org/10.1086/266951

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