The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Abstract
The literature indicating that person-, context-, and task-specific factors cause consumers to utilize different decision strategies has generally failed to affect the specification of choice models used by practitioners and academics alike, who still tend to assume an utility maximizing, omniscient, indefatigable consumer. This article (1) introduces decision strategy selection, within a maintained compensatory framework, into aggregate choice models via latent classes, which arise because of task complexity; (2) it demonstrates that within an experimental choice task, the model reflects changing aggregate preferences as choice complexity changes and as the task progresses. The import of these findings for current practice, model interpretation, and future research needs is examined.
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Cites
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Cited by
The Mixed Logit model: The state of practice
Hensher, D. A., & Greene, W. H. (2003) · Transportation · doi:10.1023/a:1022558715350 · Cited by 2,047
Conducting Discrete Choice Experiments to Inform Healthcare Decision Making: A User??s Guide
Lancsar, E., & Louviere, J. (2008) · PharmacoEconomics · doi:10.2165/00019053-200826080-00004 · Cited by 1,707
Using Discrete Choice Experiments to Value Health and Health Care
(2008) · The Economics of Non-Market Goods and Resources · doi:10.1007/978-1-4020-5753-3 · Cited by 765
Huysmans, J., Dejaeger, K., Mues, C., Vanthienen, J., & Baesens, B. (2011) · Decision Support Systems · doi:10.1016/j.dss.2010.12.003 · Cited by 425
Yang, J.-C., Johnson, F. R., Kilambi, V., & Mohamed, A. F. (2015) · Journal of Choice Modelling · doi:10.1016/j.jocm.2015.09.001 · Cited by 77
Chan, S. H., Song, Q., & Yao, L. J. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.04.059 · Cited by 43
Metadata
- Authors
- Swait, J., & Adamowicz, W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2001-06
- Volume
- 28
- Issue
- 1
- Pages
- 135-148
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2177557676
- Cited by
- 528
- References
- 4
- FWCI
- 7.20
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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