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Cited by 838

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry

Brown, Jeffrey R., Goolsbee, Austan·2002·Journal of Political Economy

Abstract

The Internet may significantly reduce search costs by enabling price comparisons on‐line. This paper provides empirical evidence on how Internet comparison shopping sites affected the prices of life insurance in the 1990s. With micro data on individual insurance policies and with individual and policy characteristics controlled for, hedonic‐type regressions show that increases in Internet use significantly reduced the price of term life insurance. Further evidence shows that prices did not fall with rising Internet usage in the period before the sites began, nor for insurance types that were not covered on the sites. The results suggest that the growth of the Internet has reduced term life prices by 8–15 percent. The results also show that the initial introduction of the Internet search sites is initially associated with an increase in price dispersion within demographic groups, but as use spreads, the dispersion falls.

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Metadata

Authors
Brown, J. R., & Goolsbee, A.
Venue
Journal of Political Economy
Published
2002-06
Volume
110
Issue
3
Pages
481-507
ISSN
  • 0022-3808 (ISSN-L)
  • 1537-534X
OpenAlex
W3123999138
Cited by
838
References
1
FWCI
70.20
Type
journal article
Language
en
Open access
closed

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