The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Development of Self‐Brand Connections in Children and Adolescents
Abstract
Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documented among adult consumers, we know very little about the role of brands in defining, expressing, and communicating self-concepts in children and adolescents. In this article, we examine the age at which children begin to incorporate brands into their self-concepts and how these self-brand connections change in qualitative ways as children move into adolescence. In three studies with children 8–18 yr. of age, we find that self-brand connections develop in number and sophistication between middle childhood and early adolescence.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Cited by
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Sprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.1.92 · Cited by 850
Hur, W.-M., Kim, H., & Woo, J. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1910-0 · Cited by 538
Online word of mouth and consumer purchase intentions
Prendergast, G., Ko, D., & Siu Yin, V. Y. (2010) · International Journal of Advertising · doi:10.2501/s0265048710201427 · Cited by 309
Harris, J. L., Brownell, K. D., & Bargh, J. A. (2009) · Social Issues and Policy Review · doi:10.1111/j.1751-2409.2009.01015.x · Cited by 252
Metadata
- Authors
- Chaplin, L. N., & Roedder John, D.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2005-06
- Volume
- 32
- Issue
- 1
- Pages
- 119-129
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2139764921
- Cited by
- 535
- References
- 3
- FWCI
- 58.49
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
