The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Designing the Solution: The Impact of Constraints on Consumers’ Creativity
Abstract
Across a variety of domains, consumers often choose to act as the designer of their own solution, sourcing the necessary components and assembling the parts to meet their specific goals. While thinking creatively is an integral part in the daily life of every consumer, surprisingly little research in marketing has examined the factors influencing such processes. In our research, we examine how input and time constraints influence the way in which consumers process information during a creative task and how those processes, in turn, influence the creativity of the solution. Paradoxically, we find that input constraints encourage more creative processing, provided the individual is not under significant time constraints.
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Citations
Cites
The social psychology of creativity: A componential conceptualization.
Amabile, T. M. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.45.2.357 · Cited by 4,034
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The support of autonomy and the control of behavior.
Deci, E. L., & Ryan, R. M. (1987) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.53.6.1024 · Cited by 3,242
Jansson, D. G., & Smith, S. M. (1991) · Design Studies · doi:10.1016/0142-694x(91)90003-f · Cited by 1,087
Cited by
Blue or Red? Exploring the Effect of Color on Cognitive Task Performances
Mehta, R., & Zhu, R. (. (2009) · Science · doi:10.1126/science.1169144 · Cited by 763
Trying to prosume: toward a theory of consumers as co-creators of value
Xie, C., Bagozzi, R. P., & Troye, S. V. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0060-2 · Cited by 668
Factors for radical creativity, incremental creativity, and routine, noncreative performance.
Madjar, N., Greenberg, E., & Chen, Z. (2011) · Journal of Applied Psychology · doi:10.1037/a0022416 · Cited by 555
N. Bolton, R., Gustafsson, A., McColl-Kennedy, J., J. Sirianni, N., & K. Tse, D. (2014) · Journal of Service Management · doi:10.1108/josm-01-2014-0034 · Cited by 312
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Campbell, M. C., Inman, J. J., Kirmani, A., & Price, L. L. (2020) · Journal of Consumer Research · doi:10.1093/jcr/ucaa036 · Cited by 257
Metadata
- Authors
- Moreau, C. P., & Dahl, D. W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2005-06
- Volume
- 32
- Issue
- 1
- Pages
- 13-22
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2124559341
- Cited by
- 388
- References
- 4
- FWCI
- 9.58
- Type
- journal article
- Language
- en
- Open access
- closed
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