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Cited by 353

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

The Low Literate Consumer

Adkins, Natalie Ross, Ozanne, Julie L.·2005·Journal of Consumer Research

Abstract

Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. The goal of this qualitative study was to examine the intersection of literacy skills and consumption activities and identify the coping strategies that low literate consumers employ. Those informants who could challenge the stigma of low literacy and employ a range of coping skills were better able to get their needs met. Thus, consumer literacy is conceptualized as a social practice that includes reading and writing skills but also involves the ability to manage one's identity and leverage personal, situational, and social coping skills.

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Metadata

Authors
Adkins, N. R., & Ozanne, J. L.
Venue
Journal of Consumer Research
Published
2005-06
Volume
32
Issue
1
Pages
93-105
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2039887752
Cited by
353
References
2
FWCI
41.16
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Low Literate Consumer. https://app.cochat.ai/papers/10.1086/429603
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Adkins, N. R., & Ozanne, J. L. (2005). The Low Literate Consumer. Journal of Consumer Research. https://doi.org/10.1086/429603

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.