The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Low Literate Consumer
Abstract
Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. The goal of this qualitative study was to examine the intersection of literacy skills and consumption activities and identify the coping strategies that low literate consumers employ. Those informants who could challenge the stigma of low literacy and employ a range of coping skills were better able to get their needs met. Thus, consumer literacy is conceptualized as a social practice that includes reading and writing skills but also involves the ability to manage one's identity and leverage personal, situational, and social coping skills.
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Cites
“Stress: appraisal and coping,”
Folkman, S. (2013) · Encyclopedia of Behavioral Medicine · doi:10.1007/978-1-4419-1005-9_215 · Cited by 27,833
Thompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142
Cited by
Baum, F., MacDougall, C., & Smith, D. (2006) · Journal of Epidemiology and Community Health · doi:10.1136/jech.2004.028662 · Cited by 2,420
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Lu, L., Cai, R., & Gursoy, D. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2019.01.005 · Cited by 1,013
Building Understanding of the Domain of Consumer Vulnerability
Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005) · Journal of Macromarketing · doi:10.1177/0276146705280622 · Cited by 895
Hill, R. P., & Sharma, E. (2020) · Journal of Consumer Psychology · doi:10.1002/jcpy.1161 · Cited by 331
Lee, T., Lee, B.-K., & Lee-Geiller, S. (2020) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102098 · Cited by 122
Metadata
- Authors
- Adkins, N. R., & Ozanne, J. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2005-06
- Volume
- 32
- Issue
- 1
- Pages
- 93-105
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2039887752
- Cited by
- 353
- References
- 2
- FWCI
- 41.16
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.