The DOI matches its Crossref record; 57 of the 57 references it cites were found in a registry or an index.
Consumer Vulnerability
Abstract
Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little conceptual anchoring. The goal of the current work was to advance the field's understanding of consumer vulnerability by (a) reviewing and integrating existing research, (b) extracting common features to develop a comprehensive framework for the concept of consumer vulnerability, and (c) charting paths forward for future research. We begin by defining consumer vulnerability as a state in which consumers are subject to harm because their access to and control over resources are restricted in ways that significantly inhibit their ability to function in the marketplace. We then introduce two lenses through which to identify this state: experience and observation. Next, we delineate the antecedents and consequences of consumer vulnerability and discuss the merits of adopting a view of this state as more global and dynamic. Finally, we use our framework to offer future research considerations.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Social and Psychological Resources and Adaptation
Hobfoll, S. E. (2002) · Review of General Psychology · doi:10.1037/1089-2680.6.4.307 · Cited by 4,594 · cited 2×
“For instance, Langenderfer and Shimp (2001) described why and how gullibility and interpersonal influence make consumers vulnerable to marketing scams, especially with the rise of the Internet.”
BackgroundSome Consequences of Having Too Little
Shah, A. K., Mullainathan, S., & Shafir, E. (2012) · Science · doi:10.1126/science.1222426 · Cited by 1,567
Building Understanding of the Domain of Consumer Vulnerability
Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005) · Journal of Macromarketing · doi:10.1177/0276146705280622 · Cited by 895
Okoro, C. A., Hollis, N. D., Cyrus, A. C., & Griffin-Blake, S. (2018) · MMWR. Morbidity and Mortality Weekly Report · doi:10.15585/mmwr.mm6732a3 · Cited by 820
Transformative Consumer Research for Personal and Collective Well-Being
(2012) · Routledge eBooks · doi:10.4324/9780203813256 · Cited by 616
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability
Smith, N. C., & Cooper-Martin, E. (1997) · Journal of Marketing · doi:10.1177/002224299706100301 · Cited by 403
Skinner, E. A., Chapman, M., & Baltes, P. B. (1988) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.54.1.117 · Cited by 362
The effects of scarcity on consumer decision journeys
Hamilton, R., Thompson, D., Bone, S., Chaplin, L. N., Griskevicius, V., Goldsmith, K., Hill, R., John, D. R., Mittal, C., O’Guinn, T., et al. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0604-7 · Cited by 360
Self-citationAdkins, N. R., & Ozanne, J. L. (2005) · Journal of Consumer Research · doi:10.1086/429603 · Cited by 353
Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion
Pechmann, C., Levine, L., Loughlin, S., & Leslie, F. (2005) · Journal of Public Policy & Marketing · doi:10.1509/jppm.2005.24.2.202 · Cited by 335
Cited by
Consumers and artificial intelligence: An experiential perspective
Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021) · Journal of Marketing · doi:10.1177/0022242920953847 · Cited by 1,547
Henkel, A. P., Čaić, M., Blaurock, M., & Okan, M. (2020) · Journal of Service Management · doi:10.1108/josm-05-2020-0145 · Cited by 173
Zahrai, K., Veer, E., Ballantine, P. W., de Vries, H. P., & Prayag, G. (2022) · Journal of Consumer Affairs · doi:10.1111/joca.12449 · Cited by 53
Jin, S. V., & Ryu, E. (2022) · Journal of Consumer Affairs · doi:10.1111/joca.12381 · Cited by 52
Metadata
- Authors
- Hill, R. P., & Sharma, E.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2020-04-05
- Volume
- 30
- Issue
- 3
- Pages
- 551-570
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W4234009823
- Cited by
- 331
- References
- 57
- FWCI
- 45.94
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Consumer Vulnerability. https://app.cochat.ai/papers/10.1002/jcpy.1161
- The paper
- Hill, R. P., & Sharma, E. (2020). Consumer Vulnerability. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1161
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
