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The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
Abstract
Building on past research, this article illustrates when a price-quality relationship holds in the presence of multiple extrinsic cues. When intrinsic information is scarce, the relationship is more pronounced when a positive price cue is paired with a positive second cue (e.g., strong warranty, positive country of origin, or strong brand). When the two cues are inconsistent, consumers find the negative cue more salient and overweight it in their evaluations. This interaction is moderated by the presence of abundant levels of intrinsic attribute information. Our predictions are replicated across five studies, and the underlying process is supported.
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Cited by
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Roggeveen, A. L., Grewal, D., & Schweiger, E. B. (2020) · Journal of Retailing · doi:10.1016/j.jretai.2019.11.002 · Cited by 308
Self-citationLiu, Y., Teichert, T., Rossi, M., Li, H., & Hu, F. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.08.012 · Cited by 267
Loebnitz, N., Schuitema, G., & Grunert, K. G. (2015) · Psychology & Marketing · doi:10.1002/mar.20788 · Cited by 216
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Metadata
- Authors
- Miyazaki, A. D., Grewal, D., & Goodstein, R. C.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2005-06
- Volume
- 32
- Issue
- 1
- Pages
- 146-153
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2087401479
- Cited by
- 552
- References
- 0
- FWCI
- 38.15
- Type
- journal article
- Language
- en
- Open access
- closed
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- Miyazaki, A. D., Grewal, D., & Goodstein, R. C. (2005). The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency. Journal of Consumer Research. https://doi.org/10.1086/429606
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
