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Cited by 317

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Age‐Related Differences in Responses to Emotional Advertisements

Open access
Williams, Patti, Drolet, Aimee·2005·Journal of Consumer Research
DOI 10.1086/497545
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Abstract

This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked and recalled more among older consumers and among young consumers made to have a limited time horizon perspective. This research illustrates the importance of considering age-related differences in information processing due to motivational as well as to cognitive changes.

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Metadata

Authors
Williams, P., & Drolet, A.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2005-12
Volume
32
Issue
3
Pages
343-354
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/497545
OpenAlex
W2125391862
Cited by
317
References
6
FWCI
19.07
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Age‐Related Differences in Responses to Emotional Advertisements. https://app.cochat.ai/papers/10.1086/497545
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Williams, P., & Drolet, A. (2005). Age‐Related Differences in Responses to Emotional Advertisements. Journal of Consumer Research. https://doi.org/10.1086/497545

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.