The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Abstract
Functional magnetic resonance imaging (fMRI) was used to investigate whether semantic judgments about products and persons are processed similarly. Our results suggest they are not: comparisons of neural correlates of product versus human descriptor judgments indicated greater activation in the medial prefrontal cortex regions for persons; for products, activation was greater in the left inferior prefrontal cortex, an area known to be involved in object processing. These findings serve to challenge the view that processing of products and brands is akin to that of humans and set a precedent for the use of fMRI techniques in consumer neuroscience studies.
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Citations
Cites
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
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BackgroundEstimating sample size in functional MRI (fMRI) neuroimaging studies: Statistical power analyses
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Cited by
Sprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.1.92 · Cited by 850
Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
Mourey, J. A., Olson, J. G., & Yoon, C. (2017) · Journal of Consumer Research · doi:10.1093/jcr/ucx038 · Cited by 226
Self-citationPozharliev, R., Verbeke, W. J. M. I., Van Strien, J. W., & Bagozzi, R. P. (2015) · Journal of Marketing Research · doi:10.1509/jmr.13.0560 · Cited by 218
Mangy mutt or furry friend? Anthropomorphism promotes animal welfare
Butterfield, M. E., Hill, S. E., & Lord, C. G. (2012) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2012.02.010 · Cited by 103
Metadata
- Authors
- Yoon, C., Gutchess, A. H., Feinberg, F., & Polk, T. A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-06
- Volume
- 33
- Issue
- 1
- Pages
- 31-40
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2144260430
- Cited by
- 303
- References
- 11
- FWCI
- 42.23
- Type
- journal article
- Language
- en
- Open access
- closed
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