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Cited by 273

The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.

Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives

Open access
Kozinets, Robert V.·2008·Journal of Consumer Research
DOI 10.1086/523289
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Abstract

Through a systematic study of consumer narratives, this article models how technology ideologies influence consumer-level thought, speech, and action. Applying critical discourse analysis and articulation theory approaches, a semiotic square model represents the relations between Techtopian, Green Luddite, Work Machine, and Techspressive ideological elements in an ideological field. The narratives of individual consumers move between ideological elements in ways suggested by the model's semantic relations. The results reveal novel aspects of consumers' dynamic relations to technology ideology and invite further investigations of technology and consumption ideology.

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Metadata

Authors
Kozinets, R. V.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2007-10-10
Volume
34
Issue
6
Pages
865-881
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/523289
OpenAlex
W1969457880
Cited by
273
References
49
FWCI
17.72
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives. https://app.cochat.ai/papers/10.1086/523289
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Kozinets, R. V. (2008). Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives. Journal of Consumer Research. https://doi.org/10.1086/523289

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.