The DOI matches its Crossref record; 75 of the 75 references it cites were found in a registry or an index.
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”
Abstract
This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave more honestly than E!-primed participants and controls. Second, this article investigates the hypothesis that exposure to goal-relevant brands (i.e., those that represent a positively valenced characteristic) elicits behavior that is goal directed in nature. Three experiments demonstrate that the primed behavior showed typical goal-directed qualities, including increased performance postdelay, decreased performance postprogress, and moderation by motivation.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Multiple regression: testing and interpreting interactions
(1992) · Choice Reviews Online · doi:10.5860/choice.29-3352 · Cited by 36,654
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Telling more than we can know: Verbal reports on mental processes.
Nisbett, R. E., & Wilson, T. D. (1977) · Psychological Review · doi:10.1037/0033-295x.84.3.231 · Cited by 11,317
A new scale of social desirability independent of psychopathology.
Crowne, D. P., & Marlowe, D. (1960) · Journal of Consulting Psychology · doi:10.1037/h0047358 · Cited by 8,686
Anderson, J. R. (2013) · doi:10.4324/9781315799438 · Cited by 6,761
Controlled and automatic human information processing: I. Detection, search, and attention.
Schneider, W., & Shiffrin, R. M. (1977) · Psychological Review · doi:10.1037/0033-295x.84.1.1 · Cited by 5,902
(2014) · Psychology Press eBooks · doi:10.4324/9781315807102 · Cited by 4,154
On the Self-Regulation of Behavior
Carver, C. S., & Scheier, M. F. (1998) · Cambridge University Press eBooks · doi:10.1017/cbo9781139174794 · Cited by 4,110
Dimensions of Brand Personality
Aaker, J. L. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400304 · Cited by 4,033
On the Self-Regulation of Behavior
Wright, B. R. E., Carver, C. S., & Scheier, M. F. (2000) · Contemporary Sociology · doi:10.2307/2654424 · Cited by 3,327
Cited by
Customer experience creation: Determinants, dynamics and management strategies
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2008.11.001 · Cited by 3,140
Trust and reputation in the sharing economy: The role of personal photos in Airbnb
Ert, E., Fleischer, A., & Magen, N. (2016) · Tourism Management · doi:10.1016/j.tourman.2016.01.013 · Cited by 1,295
Do Green Products Make Us Better People?
Mazar, N., & Zhong, C.-B. (2010) · Psychological Science · doi:10.1177/0956797610363538 · Cited by 940
Aggarwal, P., & McGill, A. L. (2012) · Journal of Consumer Research · doi:10.1086/662614 · Cited by 549
Goals, Attention, and (Un)Consciousness
Dijksterhuis, A., & Aarts, H. (2010) · Annual Review of Psychology · doi:10.1146/annurev.psych.093008.100445 · Cited by 527
Metadata
- Authors
- Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2008-06
- Volume
- 35
- Issue
- 1
- Pages
- 21-35
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2100994755
- Cited by
- 493
- References
- 75
- FWCI
- 70.64
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”. https://app.cochat.ai/papers/10.1086/527269
- The paper
- Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008). Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”. Journal of Consumer Research. https://doi.org/10.1086/527269
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
