Asian Brands and the Shaping of a Transnational Imagined Community

Cited by (274)

Items 201–274 of 274

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2. Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo
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3. Urban Development and Branding Strategies for Emerging Global Cities in China
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4. How Regional Diasporic Consumer Experiences Produce Transnational Imaginary
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5. Ad agencies
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6. The Multidimensional Nature of Product Perceptions within Asia
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7. Double ‘in-process’ identity project: An ethno-semiotic study of the transformation of New Chinese young consumers in Shanghai
   Wing‐sun Liu, Eric Ping Hung Li, Magnum Man-Lok Lam · 2020 · Fashion Style & Popular Culture
8. Intra-Asia cultural traffic: transnational flow of East Asian television dramas in Indonesia
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9. Global Cultural Branding Through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony
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10. Asian technical experts: skilled corporate migration in the global commodity chain
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11. Resurgent Religious Nationalism in India: Changing Identity and Image of Indian Tourism
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12. From Myth of the Other to Self-Reflection: A Semiotic Journey of Sun Wukong’s Imagery in Global Reinterpretation and Chinese Evolution
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13. Around the World in 80 Books
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14. How Consumer Relevance Creates Brand Value
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15. Global fashion brands and the construction of ‘Modern Girl’ archetypes in the emerging Chinese market
    Eric Ping Hung Li, Fiona Li, Magnum Man-Lok Lam, Wing‐sun Liu, Xin Hua Zhao · 2018 · Fashion Style & Popular Culture
16. The Hong Kong Umbrella Movement as a non‐profit organization: An empirical study on the use of visual branding practices for social change
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17. The New Representations of Chinese Aesthetic: A Case Study of Four Chinese Fashion Brands
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18. Forging the nation state: an advertising history of Tata Steel, India
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19. Cross-Cultural Dissemination of Chinese Culture in Western Countries
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20. Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions
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21. “Branding Men”: Exploring Men, Masculinity and Thai Alcohol Brands in East Asian Global Markets
    Jhitsayarat Siripai, Chris Haywood · 2016 · Palgrave Macmillan UK eBooks
22. Rebranding a South Los Angeles Corner Store: The Unique Logic of Retail Brands
    Hanna Garth, Michael G. Powell · 2017 · Journal of Business Anthropology
23. The Asian Market as Research Context
    Krittinee Nuttavuthisit · 2019 · Springer eBooks
24. Brands and Branding
    Jonathan E. Schroeder · 2013 · SSRN Electronic Journal
25. How Word of Mouth Influences the Storyteller: Does the Effect Replicate in China?
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26. Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles
    Matevž Matt Rašković, Z Ding, M Hirose, V Žabkar, Kim Fam · 2020
27. Brand image co-creation and individual identity extension in online environments: a Facebook investigation
    Benjamin M. Rosenthal · 2014 · Americanae (AECID Library)
28. Offering a new(s) view of the Arab world: A study of the news production of Al Jazeera
    Maiya Al Habsi · 2015 · Leicester Research Archive (University of Leicester)
29. Meanings for Luxury Fashion Brands among Young Women in Finland and China
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30. Marketing to the Machine: Rethinking Global Marketing for the AI Era
    Sands, Sean, Campbell, Colin · 2026 · Journal of Global Marketing
31. Transnationals: Transnational Consumers and Transnational Mobile Consumers
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32. The Brand Culture of Shanghai Tang: An Aspiring Global Brand
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33. Fashion Systems and Symbolic Production from Historical Chinese Culture: Creating and Managing Global Chinese Brands
    Zhiyan Wu, Janet Borgerson, Jonathan E. Schroeder · 2011 · SSRN Electronic Journal
34. How brand communities operate: An attempt to build an integrated framework
    Shen Jie, Wang Yong · 2010 · IEEE Symposium on Web Society (SWS)
35. The symbolic dimension of consumer attitudes
    Simon Thériault · 2012 · Spectrum Research Repository (Concordia University)
36. HOW TO BUILD A TRANSCULTURAL BRAND- A FUSION STRATEGY APPROACH
    Ming Huei · 2013
37. Strategies for Overcoming Barriers in Consumer Adoption of a High Tech Product - Focusing on the Adoption of a Water Purifier Product for Animal Husbandry -
    Kyuhyun Lee, 고무열 · 2011 · Journal of Consumption Culture
38. Brand Positioning through Print Advertising
    XU Juan-juan, Yeqing Bao, Timothy D. Landry · 2014 · Advances in marketing, customer relationship management, and e-services book series
39. Luxury brands in consumer lives: conceptualising and exploring the consumption of luxury brand meanings
    Yuri Seo · 2012 · ResearchSpace (University of Auckland)
40. Putting It All Together: Why and How to Build an Iconic Brand
    Carlos J. Torelli · 2013 · Palgrave Macmillan US eBooks
41. Critical Regionalities: Re-Thinking Regions in CCT
    Jessica Andrea Chelekis, Bernardo Figueiredo · 2015 · Research in consumer behavior
42. Building Global Brand Communities: Consumer Practices and Creolization
    Dana L. Alden, Qimei Chen, Xin Qing Zhao · 2017 · Developments in marketing science: proceedings of the Academy of Marketing Science
43. Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms
    Dana L. Alden, Angeline Nariswari · 2017 · Developments in marketing science: proceedings of the Academy of Marketing Science
44. Brand Meanings in the Context of Luxury Fashion: A Projective Study in China
    Sonja Lahtinen, Pekka Tuominen · 2017 · Eurasian studies in business and economics
45. There’s No Space Like Home: Examining the Cultural Complexity of Creating the Space of Home
    Annetta Grant · 2017 · QSpace (Queen's University Library)
46. Navigating the identity market to find brand resonance: a phenomenological study of the marketing work of personal branding
    Trent Hennessey · 2018 · Minerva Access (University of Melbourne)
47. Design and Global Culture
    Steven Chen · 2018 · Springer eBooks
48. Danish Welfare Exports as the “New Bacon”: Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity
    Stine Bjerregaard, Dannie Kjeldgaard · 2019 · Springer eBooks
49. Imagens e sons da Coreia: as trilhas de paisagens imaginadas
    Luã Ferreira Leal · 2018 · Ciências Sociais Unisinos
50. How to join the unicorn club? An investigation of brand building and communication strategies among start-ups
    Carola Mauck · 2019
51. Breaking away from inferiority: the strive for legitimacy in postcolonial service encounters
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52. From identity politics to the politics of power
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53. References
    2015 · Duke University Press eBooks
54. Towards a General Theory of Markets: A Social Practice Theory Approach
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55. HOW GLOBAL AND LOCAL ENERGY DRINK BRANDS COMPETE IN BRAZIL
    Luiza Szczerbacki Castello Branco · 2015 · Americanae (AECID Library)
56. Brand Positioning through Print Advertising
    XU Juan-juan, Yeqing Bao, Timothy D. Landry · 2015 · IGI Global eBooks
57. A fogyasztói akkulturáció vizsgálata a társadalmi és a kulturális tőke függvényében a Magyarországon élő kínaiak körében
    Eszter Bogáromi · 2022
58. Les communautés imaginées, un territoire d’action marketing ? Le cas de l’entreprise de rencontre en ligne Meetic
    Gaël Bonnin, Philippe Odou · 2010 · Décisions Marketing
59. Marketing at UNSW Sydney: Building Marketing Capability in Australasia
    John Heath Roberts, Mark Uncles, Harald J. van Heerde, Valentyna Melnyk, Maggie Chuoyan Dong · 2023 · Customer Needs and Solutions
60. Marcas como metáforas sociales: una aplicación usando análisis de correspondencias
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61. Dealing with a Negative Country Image
    Carlos J. Torelli, María A. Rodas · 2024 · Springer eBooks
62. An Exploration Of Experiential Marketing In The Fast-moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula
    Holly Barry · 2021
63. Tournaments of Destruction: Consumers Battling for Visibility
    Robin A. Coulter, Kelly D. Martin, Liezl-Marié van der Westhuizen · 2025 · Journal of Consumer Research
64. Intellectual Property Rights Laws in the Protection and Re-Appropriation of Indigenous Knowledge Systems Among South African Indigenous Tribes
    Tlou Maggie Masenya · 2025 · IGI Global eBooks
65. Influence of Sociological Factors on Marketing Trends
    Aylin Ecem Gürşen · 2025 · Springer eBooks
66. Consumption Populism: How Business Leaders Use Populist Logic to Shape Consumption
    Shafiullah Anis, Juliana French · 2025 · Journal of Business Ethics
67. Australia y la región de Asia-Pacífico: de la distancia cultural a la proximidad estratégica
    Ien Ang · 2008 · Anuario Asia-Pacífico
68. Consumer-Brand Engagement: Cultural and Moral Manifestations
    Anna J. Vredeveld · 2015 · OpenCommons - UConn (University of Connecticut)
69. Taste making as assemblage effect: The case of electronic dance music
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70. Reconsidération de la liminalité au sein de la recherche sur les consommateurs : Consommation et poursuite des modes de vie liquides
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71. Personal branding and the literary field: explaining the rise of the “award-winning author”
    Paweł Krzyworzeka, Amanda Krzyworzeka · 2026 · Consumption Markets & Culture
72. Historical and Local Consumer Culture
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73. Consumption across Cultures
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74. An Analysis of Food Product Marketing Strategies in American and Chinese Companies from the Perspective of Consumer Culture Theory
    Robert J. Sander · 2013