The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Open accessAbstract
Assortment size has been shown to influence whether consumers make a choice, but could it also influence what they choose? Five studies demonstrate that because choosing from larger assortments is often more difficult, it leads people to select options that are easier to justify. Virtues and utilitarian necessities are generally easier to justify than indulgences; consequently, choosing from larger assortments often shifts choice from vices to virtues and from hedonic to utilitarian options. These effects reverse, however, when situational factors provide accessible reasons to indulge, underscoring the role of justification. Implications for choice difficulty and justification processes are discussed.
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Cites
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models
Sobel, M. E. (1982) · Sociological Methodology · doi:10.2307/270723 · Cited by 12,810
When choice is demotivating: can one desire too much of a good thing?
Iyengar, S. S., & Lepper, M. R. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.6.995 · Cited by 2,878
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Negotiating with Yourself and Losing: Making Decisions with Competing Internal Preferences
Bazerman, M. H., Tenbrunsel, A. E., & Wade-Benzoni, K. (1998) · The Academy of Management Review · doi:10.2307/259372 · Cited by 510
Cited by
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Choice overload: A conceptual review and meta-analysis
Chernev, A., Böckenholt, U., & Goodman, J. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.08.002 · Cited by 858
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
Dai, H., Milkman, K. L., & Riis, J. (2014) · Management Science · doi:10.1287/mnsc.2014.1901 · Cited by 335
Decision difficulty in the age of consumer empowerment
Broniarczyk, S. M., & Griffin, J. G. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.05.003 · Cited by 256
Confused by too many choices? Choice overload in tourism
Park, J.-Y., & Jang, S. (. (2013) · Tourism Management · doi:10.1016/j.tourman.2012.05.004 · Cited by 171
Metadata
- Authors
- Sela, A., Berger, J., & Liu, W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2009-04
- Volume
- 35
- Issue
- 6
- Pages
- 941-951
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2115354117
- Cited by
- 261
- References
- 5
- FWCI
- 3.29
- Type
- journal article
- Language
- en
- Open access
- green
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