The DOI matches its Crossref record; 51 of the 51 references it cites were found in a registry or an index.
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Abstract
Drawing from image-elicited depth interviews, we investigate whether consumers pursue the consumption of authentic objects with specific personal goals in mind. We find that consumers are motivated to focus on those particular cues in objects that for them convey authenticity (what is genuine, real, and/or true) and that this decision-making process is driven by a desire to draw different identity benefits (control, connection, virtue) from authentic objects. Our interpretive analysis elaborates contributions to theorizing related to consumer agency in seeking authentic consumption experience. We provide cultural explanations for the desire to assert the authentic self in these particular ways.
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Cites
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Cited by
Authenticity under threat: When social media influencers need to go beyond self-presentation
Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.008 · Cited by 1,452
Consumers and artificial intelligence: An experiential perspective
Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021) · Journal of Marketing · doi:10.1177/0022242920953847 · Cited by 1,547
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Fritz, K., Schoenmueller, V., & Bruhn, M. (2017) · European Journal of Marketing · doi:10.1108/ejm-10-2014-0633 · Cited by 486
Zafar, A. U., Qiu, J., Li, Y., Wang, J., & Shahzad, M. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2019.106178 · Cited by 367
Metadata
- Authors
- Beverland, M. B., & Farrelly, F. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2010-02
- Volume
- 36
- Issue
- 5
- Pages
- 838-856
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2045844751
- Cited by
- 990
- References
- 51
- FWCI
- 45.77
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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