Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 300

The DOI matches its Crossref record; 82 of the 82 references it cites were found in a registry or an index.

How Happiness Affects Choice

Open access
Mogilner, Cassie, Aaker, Jennifer, Kamvar, Sepandar D.·2012·Journal of Consumer Research
DOI 10.1086/663774
Open this paper in CoChat — free account

Abstract

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some cases, happiness is defined as feeling excited, and in other cases, happiness is defined as feeling calm. The type of happiness pursued is determined by one’s temporal focus, such that individuals tend to choose more exciting options when focused on the future, and more calming options when focused on the present moment. These results suggest that the definition of happiness, and consumers’ resulting choices, are dynamic and malleable.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1086/663774

Cites

82 of 82 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 82 references

Cited by

See all 300

Metadata

Authors
Mogilner, C., Aaker, J., & Kamvar, S. D.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2011-12-13
Volume
39
Issue
2
Pages
429-443
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/663774
OpenAlex
W2125849000
Cited by
300
References
82
FWCI
4.24
Type
journal article
Language
en
Open access
bronze

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: How Happiness Affects Choice. https://app.cochat.ai/papers/10.1086/663774
The paper
Mogilner, C., Aaker, J., & Kamvar, S. D. (2012). How Happiness Affects Choice. Journal of Consumer Research. https://doi.org/10.1086/663774

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.