The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Understanding Behavioral Intention to Participate in Virtual Communities
Abstract
Virtual communities are formed on the Internet and are expected to serve the needs of members for communication, information, and entertainment. Online businesses should consider virtual communities as a new market place since their members are current or future customers. Thus, there is a need to understand the determinants of member intentions to participate in virtual communities. Based on the extended theory of planned behavior (TPB), this study develop a research model to identify the attitudinal, social, and perceived behavioral control factors that would influence members intentions to participate in virtual communities. Specifically, the research model decomposes the attitude component into perceived usefulness, perceived ease of use and perceived trust, and the perceived behavioral control component into Internet self-efficacy and facilitating conditions. Based on a survey of 165 community members, this study uses structural equation modeling (SEM) approach to investigate the research model. The results indicate that attitude and perceived behavioral control significantly influence member behavioral intentions, while subjective norms do not. Finally, this study discusses the implications of these findings and offer directions for future research.
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Cites
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Some antecedents and effects of trust in virtual communities
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“Second, using the literature on virtual communities and extended TPB, 14,16,17 the research model decomposes the attitude component into perceived usefulness, perceived ease of use and perceived trust, and facilitating conditions .”
Venkatesh, V., Morris, M. G., & Ackerman, P. L. (2000) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.2000.2896 · Cited by 1,237
Psychology of Computer Use: XL. Addictive Use of the Internet: A Case That Breaks the Stereotype
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Sociability, Interpersonal Relations, and the Internet: Reconciling Conflicting Findings
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The Theory of Planned Behavior Applied to Young People's Use of Social Networking Web Sites
Pelling, E. L., & White, K. M. (2009) · CyberPsychology & Behavior · doi:10.1089/cpb.2009.0109 · Cited by 474
A conceptual model for the process of IT innovation adoption in organizations
Hameed, M. A., Counsell, S., & Swift, S. (2012) · Journal of Engineering and Technology Management · doi:10.1016/j.jengtecman.2012.03.007 · Cited by 442
Getting Too Personal: Reactance to Highly Personalized Email Solicitations
White, T. B., Zahay, D. L., Thorbjørnsen, H., & Shavitt, S. (2008) · Marketing Letters · doi:10.1007/s11002-007-9027-9 · Cited by 365
Predicting consumer responses to a chatbot on facebook
Zarouali, B., Van den Broeck, E., Walrave, M., & Poels, K. (2018) · Cyberpsychology, Behavior, and Social Networking · doi:10.1089/cyber.2017.0518 · Cited by 229
Understanding antecedents of continuance intention in social-networking services
Kim, B. (2011) · Cyberpsychology Behavior and Social Networking · doi:10.1089/cyber.2010.0009 · Cited by 201
Exploring how consumers cope with online behavioral advertising
Ham, C.-D. (2017) · International Journal of Advertising · doi:10.1080/02650487.2016.1239878 · Cited by 184
Examination of cognitive absorption influencing the intention to use a virtual community
Lin, H.-F. (2009) · Behaviour & Information Technology · doi:10.1080/01449290701662169 · Cited by 102
Self-citation
Metadata
- Authors
- Lin, H.-F.
- Venue
- CyberPsychology & Behavior
- Publisher
- SAGE Publications
- Published
- 2006-10
- Volume
- 9
- Issue
- 5
- Pages
- 540-547
- ISSN
- 1094-9313 (ISSN-L)
- 1557-8364
- OpenAlex
- W2041967743
- Cited by
- 255
- References
- 8
- FWCI
- 14.96
- Type
- journal article
- Language
- en
- Open access
- closed
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