A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes
Abstract
This research investigated gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace using the theory of planned behavior (TPB). User reactions and technology usage behavior were studied over a 5-month period among 355 workers being introduced to a new software technology application. When compared to women's decisions, the decisions of men were more strongly influenced by their attitude toward using the new technology. In contrast, women were more strongly influenced by subjective norm and perceived behavioral control. Sustained technology usage behavior was driven by early usage behavior, thus fortifying the lasting influence of gender-based early evaluations of the new technology. These findings were robust across income, organization position, education, and computer self-efficacy levels. Copyright 2000 Academic Press.
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Self-citation
- Authors
- Venkatesh, V., Morris, M. G., & Ackerman, P. L.
- Affiliations
- University of Maryland, College Park (US)
- U.S. Air Force Institute of Technology (US)
- Georgia Institute of Technology (US)
- Venue
- Organizational Behavior and Human Decision Processes
- Publisher
- Elsevier BV
- Published
- 2000-09
- Volume
- 83
- Issue
- 1
- Pages
- 33-60
- ISSN
- 0749-5978 (ISSN-L)
- OpenAlex
- W2118816802
- Cited by
- 1,237
- References
- 139
- Citations by year
- 2026: 37 · 2025: 49 · 2024: 51 · 2023: 57 · 2022: 69 · 2021: 71 · 2020: 59 · 2019: 68 · 2018: 64 · 2017: 56 · 2016: 58 · 2015: 55 · 2014: 73 · 2013: 66 · 2012: 60
- FWCI
- 30.45
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Organizational Behavior and Human Decision Processes (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Gender Studies › Gender and Technology in Education
- Social Sciences › Sociology and Political Science › Information Systems Theories and Implementation
- Keywords
- gender differences, technology adoption, theory of planned behavior, workplace technology, attitudes toward technology, subjective norms, perceived behavioral control, user response, computer self-efficacy
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