The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Audience Involvement and Entertainment-Education
Abstract
The present article explores the role that audience involvement plays in the effectiveness of entertainment-education programs. Utilizing data from a popular 104-episode entertainment-education radio soap opera from India, Tinka Tinka Sukh, it argues that the concept of audience involvement is multidimensional, and serves as a mediator for promoting behavior change. Audience involvement is characterized as being composed of two dimensions: (a) affective-referential involvement, and (b) cognitive-critical involvement. Involvement appears to be a precursor for increasing self-efficacy and collective efficacy, and in promoting interpersonal communication among individuals in the audience.
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Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change
Maddux, J. E., & Rogers, R. W. (1983) · Journal of Experimental Social Psychology · doi:10.1016/0022-1031(83)90023-9 · Cited by 2,342
Exercise of personal and collective efficacy in changing societies
Bandura, A. (1995) · Self-Efficacy in Changing Societies · doi:10.1017/cbo9780511527692.003 · Cited by 1,703
Cited by
Moyer-Gusé, E. (2008) · Communication Theory · doi:10.1111/j.1468-2885.2008.00328.x · Cited by 1,365
Public Stigma of Mental Illness in the United States: A Systematic Literature Review
Parcesepe, A. M., & Cabassa, L. J. (2013) · Administration and Policy in Mental Health and Mental Health Services Research · doi:10.1007/s10488-012-0430-z · Cited by 554
“, gender, age) influenced respondents’ stigmatizing beliefs and actions, anti-stigma interventions should consider tailoring to the sociodemographics of the intended audience to increase audience involvement and engagement, two important pre-requisites for attitudinal and behavioral changes (Sood 2002).”
Murphy, S. T., Frank, L. B., Chatterjee, J. S., & Baezconde-Garbanati, L. (2013) · Journal of Communication · doi:10.1111/jcom.12007 · Cited by 536
Audience involvement and film tourism experiences: Emotional places, emotional experiences
Kim, S. (2011) · Tourism Management · doi:10.1016/j.tourman.2011.04.008 · Cited by 314
Kang, J., Hong, S., & Hubbard, G. T. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1793 · Cited by 268
Metadata
- Authors
- Sood, S.
- Venue
- Communication Theory
- Publisher
- Oxford University Press (OUP)
- Published
- 2002-05-01
- Volume
- 12
- Issue
- 2
- Pages
- 153-172
- ISSN
- 1050-3293 (ISSN-L)
- 1468-2885
- OpenAlex
- W1992506897
- Cited by
- 224
- References
- 5
- FWCI
- 81.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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