The DOI matches its Crossref record; 47 of the 47 references it cites were found in a registry or an index.
Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities: Narrative vs. Nonnarrative
Open accessAbstract
This research empirically tests whether using a fictional narrative produces greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, nonnarrative format. European American, Mexican American, and African American women (N = 758) were surveyed before and after viewing either a narrative or nonnarrative cervical cancer-related film. The narrative was more effective in increasing cervical cancer-related knowledge and attitudes. Moreover, in response to the narrative featuring Latinas, Mexican Americans were most transported, identified most with the characters, and experienced the strongest emotions. Regressions revealed that transportation, identification with specific characters, and emotion contributed to shifts in knowledge, attitudes, and behavioral intentions. Thus, narrative formats may provide a valuable tool in reducing health disparities.
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Cited by
Impact of narratives on persuasion in health communication: a meta-analysis
Shen, F., Sheer, V. C., & Li, R. (2015) · Journal of Advertising · doi:10.1080/00913367.2015.1018467 · Cited by 574
Kang, J., Hong, S., & Hubbard, G. T. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1793 · Cited by 268
Why Narrative Ads Work: An Integrated Process Explanation
Kim, E. (., Ratneshwar, S., & Thorson, E. (2017) · Journal of Advertising · doi:10.1080/00913367.2016.1268984 · Cited by 202
Chen, M., Bell, R. A., & Taylor, L. D. (2017) · Journal of Health Communication · doi:10.1080/10810730.2017.1341568 · Cited by 92
Troscianko, E. T. (2018) · Medical Humanities · doi:10.1136/medhum-2017-011375 · Cited by 29
Metadata
- Authors
- Murphy, S. T., Frank, L. B., Chatterjee, J. S., & Baezconde-Garbanati, L.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2013-01-07
- Volume
- 63
- Issue
- 1
- Pages
- 116-137
- ISSN
- 0021-9916 (ISSN-L)
- OpenAlex
- W2164295975
- Cited by
- 536
- References
- 47
- FWCI
- 423.59
- Type
- journal article
- Language
- en
- Open access
- green
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- Murphy, S. T., Frank, L. B., Chatterjee, J. S., & Baezconde-Garbanati, L. (2013). Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities: Narrative vs. Nonnarrative. Journal of Communication. https://doi.org/10.1111/jcom.12007
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
