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Artificial intelligence and the public arena
Abstract
The public arena relies on artificial intelligence (AI) to ever greater degrees. Media structures hosting the public arena—such as Facebook, TikTok, Twitter, and YouTube—increasingly rely on AI-enabled applications to shape information environments, autonomously generate content, and communicate with people. These applications affect the public arena’s functions: make society visible to itself and provide spaces for the formation of publics and counterpublics. We offer a framework that allows for the conceptualization and empirical examination of AI’s structural impact on the public arena. Based on this perspective, we argue that the growing uses of AI will lead to a strengthening of intermediary structures that can exercise a greater degree of control over the public arena. In addition, the data-driven nature of most AI-applications threatens to push challenges to the political status quo out of sight and obstruct the assessability of AI-enabled interventions.
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“Indeed, even though communication represents a promising topic in scholars' research agenda related to AI and public sector ecologies (Jungherr & Schroeder, 2023;Zuiderwijk et al., 2021), only limited insights can be found in studies dedicated to public relations and strategic communication, where GenAI has sparked lively debate within the profession (McCorkindale, 2024;Panda et al., 2019;Smith &”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Jungherr & Schroeder, 2023
In the citing paper
“Furthermore, large language model-enabled chatbots can mimic authoritative sources, generating voices and anthropomorphic imitations of humans, hallucinations and misleading answers that can intoxicate the public arena (Jungherr & Schroeder, 2023).”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Jungherr & Schroeder, 2023
In the citing paper
“This technology is a double-edged sword (Zerfass et al., 2024;Zuiderwijk et al., 2021): On the one hand, these tools can offer new opportunities for improving public services and enhancing public communication efforts (Dwivedi et al., 2023;Larsen & Følstad, 2024) but, on the other hand, it can also pose unprecedented ethical challenges and risks of amplifying disinformation potentially threatening”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Jungherr & Schroeder, 2023
In the citing paper
“According to some interviewees, GenAI platforms could automate the generation of false content, accelerating its dissemination and multiplying the volume of misleading information online (Jungherr & Schroeder, 2023), as reported in these excerpts:”
From Exploring the Challenges of Generative AI on Public Sector Communication in Europe (2025) · cites this paper as Jungherr & Schroeder, 2023
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Cited by
Exploring the Challenges of Generative AI on Public Sector Communication in Europe
Lovari, A., & De Rosa, F. (2025) · Media and Communication · doi:10.17645/mac.9644 · Cited by 22
Kuai, J., Brantner, C., Karlsson, M., Van Couvering, E., & Romano, S. (2026) · New Media & Society · doi:10.1177/14614448251321162 · Cited by 16
“Jungherr and Schroeder (2023) expect this homogenizing “pull towards the mean” to intensify with LLMs.”
Influential
Metadata
- Authors
- Jungherr, A., & Schroeder, R.
- Affiliations
- Institute for Political Science, University of Bamberg , Bamberg, Germany
- Oxford Internet Institute, University of Oxford , Oxford, UK
- ORCID
- Jungherr, Andreas
- Venue
- Communication Theory
- Publisher
- Oxford University Press (OUP)
- Published
- 2023-06-19
- Volume
- 33
- Issue
- 2-3
- Pages
- 164-173
- ISSN
- 1050-3293
- 1468-2885
- Cited by
- 78
- References
- 7
- Language
- en
- Funders
- VolkswagenStiftung
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