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Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market
Open accessAbstract
Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, ‘protected designations of origin’ (PDOs) and ‘protected GIs’ (PGIs) are considered. Empirical findings indicate consumers’ willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.
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Cites
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Do Hypothetical and Actual Marginal Willingness to Pay Differ in Choice Experiments?
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Hypothetical bias, choice experiments and willingness to pay
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Cited by
The bunch of sustainability labels–do consumers differentiate?
Janßen, D., & Langen, N. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.11.171 · Cited by 148
Metadata
- Authors
- Menapace, L., Colson, G., Grebitus, C., & Facendola, M.
- Venue
- European Review of Agricultural Economics
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-01-06
- Volume
- 38
- Issue
- 2
- Pages
- 193-212
- ISSN
- 0165-1587 (ISSN-L)
- 1464-3618
- OpenAlex
- W1968467946
- Cited by
- 259
- References
- 34
- FWCI
- 19.98
- Type
- journal article
- Language
- en
- Open access
- green
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