Greening of Corporations?: Eco-talk and the Emerging Social Imaginary of Sustainable Development
Abstract
A new form of corporate eco-communication emerged in the late 1980s and early 1990s, distinct from the crisis communication arising out of environmental disasters such as the poisonous gas leak at Union Carbide’s plant in Bhopal, India, or the nearly 11 million gallon oil spill of the Exxon Valdez in Alaska’s pristine Prince William Sound. Now companies found themselves responding to controversies caused not by their wrongdoing or negligence but by society’s changing expectations.
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Research indicates that aspirations can be performative provided internal and external audiences play along with the ambitions, take the goals seriously while demanding follow-up action.
“Research has indicated that this is possible provided internal and external audiences play along with the ambitions, take the goals seriously while demanding follow-up action (e.g., Haack, Schoeneborn, & Wickert, 2012;Livesey & Graham, 2007; see also Bromley & Powell, 2012).”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Livesey & Graham, 2007
Shell's idealized aspirations about sustainable development served to force the company into dialogues with its critics and eventually revise its actions, shaping the company's understanding of its own identity and its role in the ecological issue.
“Shell's idealized aspirations about sustainable development, according to Livesey and Graham, served to force the company into dialogues with its critics and eventually revise its actions, something which also shaped the company's understanding of its own identity and its role in the ecological issue.”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Livesey and Graham (2007)
Cited by
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Christensen, L. T., Morsing, M., & Thyssen, O. (2013) · Organization · doi:10.1177/1350508413478310 · Cited by 591 · see citing works
Kjaergaard, A., Morsing, M., & Ravasi, D. (2011) · Journal of Management Studies · doi:10.1111/j.1467-6486.2010.00954.x · Cited by 149 · see citing works
Timely hypocrisy? Hypocrisy temporalities in CSR communication
Christensen, L. T., Morsing, M., & Thyssen, O. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.07.020 · Cited by 105 · see citing works
- Authors
- Livesey, S. M., & Graham, J.
- Venue
- The Debate Over Corporate Social Responsibility
- Publisher
- Oxford University PressNew York, NY
- Published
- 2007-04-12
- Pages
- 336-350
- OpenAlex
- W4388167772
- Cited by
- 30
- References
- 0
- Citations by year
- 2026: 2 · 2025: 2 · 2023: 1 · 2022: 1 · 2021: 2 · 2019: 4 · 2018: 4 · 2017: 2 · 2014: 3 · 2013: 1 · 2012: 1
- FWCI
- 7.38
- Type
- book chapter
- Language
- en
- Open access
- closed
- Locations
- Oxford University Press eBooks (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Communication › Public Relations and Crisis Communication
- Keywords
- corporate environmental communication, corporate social responsibility, environmental conflicts, crisis communication, environmental disasters, corporate image management
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