Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm

Kjaergaard, Annemette; Morsing, Mette; Ravasi, Davide

doi:10.1111/j.1467-6486.2010.00954.x

Cited by 149Management and Organizational StudiesCorporate Identity and ReputationPublic Relations and Crisis Communication

Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm

Kjaergaard, Annemette, Morsing, Mette, Ravasi, Davide·2011·Journal of Management Studies

DOI 10.1111/j.1467-6486.2010.00954.x

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Abstract

This paper reports a longitudinal field study on the effects of positive media coverage on the reconstruction of organizational identity. The study highlights how intense positive coverage – to the point of turning an organization into a ‘celebrity’– influences both the way members understand their organization (sensemaking effect) and the gratification they derive from its positive representation (self-enhancement effect). Our findings suggest that positive media representations foster members' alignment around an emergent new understanding of what their organization is. Over time, however, celebrity may ‘captivate’ members' organizational identity beliefs and understandings, and impede further identity work as media persist in the replication of representations that differ from members' experienced reality, but are too appealing to them to be publicly contradicted.

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Employees at Oticon communicated themselves into a new organizational structure as they responded to inquisitive external media.
“A study of organizational change in Oticon, a globally operating hearing aid company, demonstrates how employees literally communicated themselves into a new organizational structure as they responded to inquisitive external media that wanted to know more about the new organizational design (Kjærgaard, Morsing, & Ravasi, 2011).”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Kjærgaard, Morsing, & Ravasi, 2011

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Authors: Kjaergaard, A., Morsing, M., & Ravasi, D.
Affiliations: Copenhagen Business School (DK)
Bocconi University (IT)
ORCID: Morsing, Mette
Ravasi, Davide
Venue: Journal of Management Studies
Publisher: Wiley
Published: 2011-03-28
Volume: 48
Issue: 3
Pages: 514-543
ISSN: 0022-2380 (ISSN-L)
DOI: 10.1111/j.1467-6486.2010.00954.x
OpenAlex: W1956127094
Cited by: 149
References: 93
Citations by year: 2026: 1 · 2025: 9 · 2024: 12 · 2023: 14 · 2022: 4 · 2021: 10 · 2020: 7 · 2019: 18 · 2018: 11 · 2017: 8 · 2016: 7 · 2015: 11 · 2014: 14 · 2013: 12 · 2012: 7
FWCI: 14.46
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1618 d)
Locations: Journal of Management Studies (publishedVersion)
CBS Research Portal (Copenhagen Business School) (publishedVersion)
City Research Online (City University London) (acceptedVersion)
Archivio istituzionale della Ricerca - Bocconi (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Social Sciences › Communication › Public Relations and Crisis Communication
Keywords: organizational identity, media coverage, sensemaking, self-enhancement, identity work, media representation

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Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm

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