'Free us up so we can be responsible!' The co-evolution of Corporate Social Responsibility and neo-liberalism in the UK, 1977-2010

Abstract

This article challenges the notion that Corporate Social Responsibility (CSR) is incompatible with neo-liberalism. It argues that CSR is not a countervailing force that follows neo-liberal market exposure. Instead of re-embedding global liberalism, CSR complements liberalization and substitutes for institutionalized social solidarity. Evidence from the UK, one of the world's leading jurisdictions for responsible business, supports these claims. In Britain during the past 30 years, neo-liberalism and CSR have co-evolved. CSR has been a quid pro quo for lighter regulation; it has compensated for some of the social dislocations that result from unfettering markets, thereby legitimating business during the ‘unleashing’ of capitalism, and it appeals to moral sensibilities, justifying and legitimating business leaders in a way that instrumental rationality alone cannot. The paper draws on original sources to shed light on the origins and growth of Business in the Community, one of the world's leading business-led CSR coalitions, since the 1970s.