CoChat
Sign Up
Cited by 425Environmental Sustainability in BusinessPro-Environmental Behavior and AttitudesSustainable Supply Chain Management

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation

Cheah, Isaac, Phau, Ian·2011·Marketing Intelligence & Planning
DOI 10.1108/02634501111153674
Open this paper in CoChat — free account

Abstract

Purpose: This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. Design/methodology/approach: A convenience sampling method was employed. A total of 600 self‐administered questionnaires were distributed during lectures in a large Australian university. In total, 256 useable Australian consumer responses were collected and used for analysis. Findings: The results show that the three antecedents of ecoliteracy, interpersonal influence and value orientation have strong correlations with attitudes towards environmentally friendly products. Consumers with favourable attitudes towards environmentally friendly products are more likely to purchase environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products. Research limitations/implications: Longitudinal studies can be conducted in the future. Other possible moderating factors such as product involvement or pricing can also be explored. A wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours. Practical implications: Consumer education about the environment is crucial for consumers to form a more favourable mindset towards environmentally friendly products. Communication initiatives that highlight various environmental support campaigns and environmentally conscious product strategies are some of the ways to encourage purchasing behaviour. Originality/value: The study empirically examines the antecedents and consequences of attitudes towards purchasing green products in an Australian context. Furthermore, the study uses day‐to‐day necessity products as the product category.

Overview

Integrity signals

Registry

Crossref · 10.1108/02634501111153674

Cites

10 of 10 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 10 references

Research works printed but not linked: 77

  1. Aaker, D.A. and Bagozzi, R.P. (1982), “Attitudes toward public policy alternatives to reduce air pollution”, Journal of Marketing Research, Vol. 1, pp. 85‐94. · DOI
  2. Aaker, D.A. and Keller, D.L. (1990), “Consumer evaluations of brand extensions”, Journal of Marketing, Vol. 54, pp. 27‐41. · DOI
  3. Ajzen, I. and Fishbein, M. (1969), “The prediction of behavioral intentions in a choice situation”, Journal of Experimental Social Psychology, Vol. 24 No. 3, pp. 207‐24.
  4. Ajzen, I. and Fishbein, M. (1975), Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison‐Wesley, Reading, MA.
  5. Amyx, D.A., Dejong, P.F., Lin, X., Chakraborty, G. and Weiner, J.L. (1994), “Influencers of purchase intentions for ecologically safe products”, AMA Winter Educators' Conference Proceedings, Vol. 5, American Marketing Association, Chicago, IL, pp. 341‐7.
  6. Ang, S.H., Cheng, P.S., Lim, E.A.C. and Tambyah, S.K. (2001), “Spot the difference: consumer responses towards counterfeits”, Journal of Consumer Marketing, Vol. 18 No. 3, pp. 219‐35. · DOI
  7. Antil, J.H. (1978), “The construction and validation of an instrument to measure socially responsible consumer behaviour: a study of the socially responsible consumer”, doctoral dissertation, Pennsylvania State University, University Park, PA.
  8. Bagozzi, R.P. (1981), “Attitudes, intentions and behavior: a test of some key hypotheses”, Journal of Personality and Social Psychology, Vol. 41, pp. 607‐27. · DOI · Paper page
  9. Baker, W.E. and Sinkula, J.M. (2005), “Environmental marketing strategy and firm performance: effect on new product performance and market share”, Journal of the Academy of Marketing Science, Vol. 33 No. 4, pp. 461‐75. · DOI
  10. Banerjee, S.B. and McKeage, K. (1994), “How green is my value? Exploring the relationship between environmentalism and materialism”, Advances in Consumer Research, Vol. 21, pp. 147‐52.
  11. Banerjee, S.B., Gulas, C. and Iyer, E. (1995), “Shades of green: a multidimensional analysis of environmental advertising”, Journal of Advertising, Vol. 26 No. 2, pp. 21‐34. · DOI
  12. Banerjee, S.B., Iyer, E.S. and Kashyap, R.K. (2003), “Corporate environmentalism: antecedents and influence of industry type”, Journal of Marketing, Vol. 67 No. 2, pp. 106‐22. · DOI
  13. Bearden, W.O., Netemeyer, R.C. and Teel, J.E. (1989), “Measurement of consumer susceptibility to interpersonal influence”, The Journal of Consumer Research, Vol. 15 No. 4, pp. 473‐81. · DOI · Paper page
  14. Bentler, P.M. and Speckart, G. (1979), “Models of attitude‐behavior relations”, Psychological Review, Vol. 86 No. 5, pp. 452‐64. · DOI
  15. Berger, I.E. and Corbin, R.M. (1992), “Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors”, Journal of Public Policy and Marketing, Vol. 11 No. 2, pp. 79‐88. · DOI · Paper page
  16. Branthwaite, A. (2002), “Investigating the power of imagery in marketing communication: evidence based techniques”, Qualitative Market Research: An International Journal, Vol. 5 No. 3, pp. 164‐71. · DOI
  17. Brown, D. (2008), “It is good to be green: environmentally friendly credentials are influencing business outsourcing decisions”, Strategic Outsourcing: An International Journal, Vol. 1 No. 1, pp. 87‐95. · DOI
  18. Chamorro, R., Rubio, S. and Miranda, F.J. (2007), “Characteristics of research on green marketing”, Business Strategy and the Environment, Vol. 18 No. 4, pp. 223‐39. · DOI
  19. Chan, K. (1999), “Market segmentation of green consumers in Hong Kong”, Journal of International Consumer Marketing, Vol. 12 No. 2, pp. 7‐24. · DOI
  20. Coakes, S. and Steed, L. (2003), SPSS Analysis without Anguish: Version 11.0 for Windows, Wiley, Melbourne.
  21. Crane, A. (2000), “Facing the backlash, green market and strategic reorientation in the 1990s”, Journal of Strategic Marketing, Vol. 8 No. 3, pp. 277‐96. · DOI
  22. Cummings, L.F. (2008), “Managerial attitudes toward environmental management within Australia, the People's Republic of China, and Indonesia”, Business Strategy and the Environment, Vol. 17 No. 1, pp. 16‐29. · DOI
  23. DelVecchio, D. (2000), “Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability”, Journal of Product and Brand Management, Vol. 9 No. 7, pp. 457‐71. · DOI
  24. Diamantopoulos, A., Schlegelmilch, B., Sinkovics, R. and Bohlen, M. (2003), “Can socio‐demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation”, Journal of Business Research, Vol. 56 No. 6, pp. 465‐80. · DOI
  25. D'Souza, C. (2004), “Ecolabels programmes: a stakeholder (consumer) perspective”, Corporate Communication: An International Journal, Vol. 9 No. 3, pp. 179‐88. · DOI
  26. D'Souza, C., Taghian, M. and Lamb, P. (2006), “An empirical study on the influence of environmental labels on consumers”, Corporate Communications: An International Journal, Vol. 11 No. 2, pp. 162‐73. · DOI
  27. East, R. (1991), “Beyond the blip: the 15 brand experiment”, Journal of the Market Research Society, Vol. 33 No. 1, pp. 57‐9. · DOI
  28. Ellen, P.M., Wiener, J.L. and Cobb‐Walgren, C. (1991), “The role of perceived consumer effectiveness in motivating environmentally conscious behaviors”, Journal of Public Policy and Marketing, Vol. 10 No. 2, pp. 102‐17. · DOI · Paper page
  29. Ginsberg, J.M. and Bloom, P.N. (2004), “Choosing the right green marketing strategy”, MIT Sloan Management Review, Vol. 46 No. 1, pp. 79‐84.
  30. Grace, D. and O'Cass, A. (2002), “Brand associations: looking through the eye of the beholder”, Qualitative Market Research, Vol. 5 No. 2, pp. 96‐111. · DOI
  31. Ha, T. (2008), The Australian Green Consumer Guide, University of NSW Press, Sydney.
  32. Hartmann, P., Apaolaza Ibáñez, V. and Forcada Sainz, J. (2005), “Green branding effects on attitude: functional versus emotional positioning strategies”, Marketing Intelligence & Planning, Vol. 23 No. 1, pp. 9‐29. · DOI
  33. Hester, S. and Englin, P. (1997), Culture in Action: Studies in Membership Categorization Analysis, International Institute for Ethnomethodology and University Press of America, Boston, MA.
  34. Hoek, J., Gendall, G. and Hedderley, D. (2002), “Green attributes: how do they affect consumer's behavior?”, Journal of Asia Pacific Marketing, Vol. 1 No. 1, pp. 42‐55.
  35. Kahle, L.R. (1996), “Social values and consumer behaviour: research from the list of values”, The Psychology of Values: The Ontario Symposium, Vol. 8, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 135‐50.
  36. Kärnä, J., Hansen, E. and Juslin, H. (2003), “Social responsibility in environmental marketing planning”, European Journal of Marketing, Vol. 37 Nos 5/6, pp. 848‐71. · DOI
  37. Kilbourne, W. and Pickett, G. (2008), “How materialism affects environmental beliefs, concern, and environmentally responsible behavior”, Journal of Business Research, Vol. 61 No. 9. · DOI
  38. Kinnear, T.C., Taylor, J.R. and Ahmed, S.A. (1974), “Ecologically concerned consumers: who are they?”, Journal of Marketing, Vol. 38 No. 2, pp. 20‐4. · DOI
  39. Laroche, M., Toffoli, R., Chankon, K. and Muller, T. (1996), “The influence of culture on pro‐environmental knowledge, attitudes, and behavior: a Canadian perspective”, Advances in Consumer Research, Vol. 23, pp. 196‐202.
  40. McCarty, J.A. and Shrum, L.G. (1994), “The recycling of solid wastes: personal values, value orientations and attitudes about recycling as antecedents of recycling behavior”, Journal of Business Research, Vol. 30 No. 1, pp. 53‐62. · DOI
  41. Manaktola, K. and Jauhari, V. (2007), “Exploring consumer attitude and behavior towards green practices in the lodging industry in India”, International Journal of Contemporary Hospitality Management, Vol. 19 No. 5, pp. 364‐77. · DOI
  42. Meneses, G.D. and Palacio, A.B. (2006), “Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level”, Asia Pacific Journal of Marketing and Logistics, Vol. 18 No. 1, pp. 43‐60. · DOI
  43. Moisander, J. and Pesonen, S. (2002), “Narratives of sustainable ways of living: constructing the self and the other as a green consumer”, Management Decision, Vol. 40 No. 4, pp. 329‐42. · DOI
  44. Montoro, F.J., Luque, T., Fuentes, F. and Cañadas, P. (2006), “Improving attitudes toward brands with environmental associations: an experimental approach”, Journal of Consumer Marketing, Vol. 23 No. 1, pp. 26‐33. · DOI
  45. Nunnally, J.C. (1987), Psychometric Theory, McGraw‐Hill, New York, NY.
  46. Osterhus, T. (1997), “Pro‐social consumer influence strategies: when and how do they work?”, Journal of Marketing, Vol. 61, pp. 16‐29. · DOI
  47. Ottman, J. (1993), Green Marketing: Challenges and Opportunities for the New Marketing Age, McGraw‐Hill, New York, NY.
  48. Oyewole, P. (2001), “Social costs of environmental justice associated with the practice of green marketing”, Journal of Business Ethics, Vol. 29, pp. 239‐51. · DOI
  49. Pelton, L.E., Strutton, D., Barnes, J.H.J. and True, S.L. (1993), “The relationship among referents, opportunity, rewards, and punishments in consumer attitudes toward recycling: a structural equations approach”, Journal of Macromarketing, Vol. 31 No. 1, pp. 60‐74. · DOI
  50. Phau, I. and Ong, D. (2007), “An investigation of the effects of environmental claims in promotional messages for clothing brands”, Marketing Intelligence & Planning, Vol. 25, pp. 772‐88. · DOI
  51. Pickett‐Baker, J. and Ozaki, R. (2008), “Pro‐environmental products: marketing influence on consumer purchase decision”, Journal of Consumer Marketing, Vol. 25 No. 5, pp. 281‐93. · DOI
  52. Polonsky, M.J. (1995), “A stakeholder theory approach to designing environmental marketing strategy”, Journal of Business and Industrial Marketing, Vol. 10 No. 3, pp. 29‐46. · DOI
  53. Polonsky, M.J. and Rosenberger, P.J. III (2001), “Reevaluating green marketing: a strategic approach”, Business Horizons, September/October, pp. 21‐30. · DOI
  54. Pujari, D. and Wright, G. (1995), “Strategic product planning and ecological imperatives‐towards a taxonomy of strategy, structure and process: a multi case study of companies in the UK and Germany”, paper read at Marketing Education Group (MEG) Conference, Bradford, July.
  55. Roberts, J.A. (1995), “Profiling levels of socially responsible consumer behavior: a cluster analytic approach and its implications for marketing”, Journal of Marketing Theory and Practice, Vol. 3 No. 4, pp. 97‐117. · DOI
  56. Roberts, J.A. (1996), “Green consumers in the 1990s: profile and implications for advertising”, Journal of Business Research, Vol. 36 No. 3, pp. 217‐31. · DOI · Paper page
  57. Roberts, J.A. and Bacon, D.R. (1997), “Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior”, Journal of Business Research, Vol. 40 No. 1, pp. 79‐89. · DOI
  58. Schlegelmilch, B.B., Bohlen, G.M. and Diamantopoulos, A. (1996), “The link between green purchasing decisions and measures of environmental consciousness”, European Journal of Marketing, Vol. 30 No. 5, pp. 35‐53. · DOI
  59. Shabecoff, P. (2001), Earth Rising: American Environmentalism in the 21st Century, Island Press, Washington, DC.
  60. Shabecoff, P. (2003), A Fierce Green Fire: The American Environmental Movement, Island Press, Washington, DC.
  61. Sharma, S., Shimp, T.A. and Shin, J. (1995), “Consumer ethnocentrism: a test of antecedents and moderators”, Journal of the Academy of Marketing Science, Vol. 23 No. 1, pp. 26‐37. · DOI
  62. Sirgy, M. (1982), “Self‐image/product image congruity and advertising strategy”, in Vinay, K. (Ed.), Developments in Marketing Science, Proceedings of the Academy of Marketing Science, Vol. 5, pp. 129‐33. · DOI
  63. Sirgy, M. (1985), “Self‐image/product image congruity and consumer decision making”, International Journal of Marketing, Vol. 2 No. 4, pp. 49‐63.
  64. Stafford, J.E. and Cocanougher, B.A. (1977), “Reference group theory”, Selected Aspects of Consumer Behavior, Superintendent of Documents, US Government Printing Office, Washington, DC, pp. 361‐80.
  65. Suchard, H.T. and Polonsky, M.J. (1991), “A theory of environmental buyer behavior and its validity: the environmental action‐behavior model”, in Gilly, M.C. and Robert Dwyer, F. (Eds), AMA Summer Educators' Conference Proceedings, Vol. 2, American Marketing Association, Chicago, IL, pp. 187‐201.
  66. Taghian, M. and D'Souza, C. (2005), “Green advertising effects on attitude and choice of advertising themes”, Asia Pacific Journal of Marketing and Logistics, Vol. 17 No. 3, pp. 51‐66. · DOI
  67. Taghian, M. and D'Souza, C. (2008), “It's not easy being green: attracting the environmentally aware consumer”, Deakin Business Review, Vol. 1 No. 2, pp. 5‐13.
  68. Triandis, H.C. (1993), “Collectivism and individualism as cultural syndromes”, Cross‐Cultural Research, Vol. 27 No. 3, pp. 155‐80. · DOI
  69. Van Liere, K. and Dunlap, R. (1981), “The social bases of environmental concern: a review of hypotheses, explanations, and empirical evidence”, Public Opinion Quarterly, Vol. 44 No. 2, pp. 181‐97. · DOI
  70. Volsky, R.P., Ozanne, L.K. and Fontenot, R.J. (1999), “A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products”, Journal of Consumer Marketing, Vol. 16 No. 2, pp. 122‐40. · DOI
  71. Webster, J.F.E. (1975), “Determining the characteristics of the socially conscious consumer”, Journal of Consumer Research, Vol. 2 No. 2, pp. 188‐96. · DOI
  72. Wiser, R., Fang, J., Porter, K. and Houston, A. (1999), “Green power marketing in retail competition: an early assessment report”, prepared by Lawrence Berkeley National Renewable Energy Laboratories, Berkeley, CA. · DOI
  73. Wustenhagen, R. and Bilharz, M. (2006), “Green energy market development in Germany: effective public policy and emerging customer demand”, Energy Policy, Vol. 34, pp. 1681‐96. · DOI
  74. Yavas, U. (1994), “Research note: students as subjects in advertising and marketing research”, International Marketing Review, Vol. 11 No. 4, pp. 35‐43. · DOI
  75. Zarnikau, J. (2003), “Consumer demand for ‘green power’ and energy efficiency”, Energy Policy, Vol. 31 No. 16, pp. 61‐72. · DOI
  76. Zimmer, M.R., Stafford, T.G. and Stafford, M.R. (1994), “Green issues: dimensions of environmental concern”, Journal of Business Research, Vol. 30 No. 1, pp. 63‐74. · DOI
  77. Ryan, B. (2006), “Green consumers: a growing market for many local businesses”, Let's Talk Business, Vol. 123, November.

Cited by

Sorted by citations

Metadata

Authors
Cheah, I., & Phau, I.
Affiliations
Curtin University (AU)
ORCID
Venue
Marketing Intelligence & Planning
Publisher
Emerald
Published
2011-08-02
Volume
29
Issue
5
Pages
452-472
ISSN
0263-4503 (ISSN-L)
DOI
10.1108/02634501111153674
OpenAlex
W2036204478
Cited by
425
References
10
Citations by year
2026: 15 · 2025: 45 · 2024: 33 · 2023: 70 · 2022: 34 · 2021: 50 · 2020: 27 · 2019: 28 · 2018: 23 · 2017: 21 · 2016: 18 · 2015: 31 · 2014: 15 · 2013: 11 · 2012: 3
FWCI
20.88
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • Marketing Intelligence & Planning (publishedVersion)
  • eSpace (Curtin University) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
Keywords
sustainable products, green purchasing, consumer attitudes, purchase intention, environmental literacy, interpersonal influence, value orientations, moderating effect, consumer education, green marketing, Australian consumers

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review