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Cited by 361

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Belief formation in ethical consumer groups: an exploratory study

Shaw, Deirdre, Clarke, Ian·1999·Marketing Intelligence & Planning

Abstract

Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of readers of the UK Ethical Consumer magazine, which used focus groups to explore issues of major concern to ethical consumers – such as fair trade – and an elicitation questionnaire with a broader sample to ascertain the nature of factors influencing their beliefs on this subject.

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Crossref · 10.1108/02634509910260968

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Metadata

Authors
Shaw, D., & Clarke, I.
Venue
Marketing Intelligence & Planning
Publisher
Emerald
Published
1999-04-01
Volume
17
Issue
2
Pages
109-120
ISSN
0263-4503 (ISSN-L)
OpenAlex
W2077006284
Cited by
361
References
1
FWCI
11.39
Type
journal article
Language
en
Open access
closed

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