Cited by 685Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionInformation and Cyber Security

Perceived security and World Wide Web purchase intention

Salisbury, W. David, Pearson, Rodney A., Pearson, Allison W., Miller, David W.·2001·Industrial Management & Data Systems

Abstract

While Web‐based consumer activity is poised on the brink of dramatic growth, concerns about security have the potential to limit this growth by arousing shopper’s concerns about the Web‐based channel. One key aspect to consumer participation in Web commerce may be the extent to which they perceive risk to their sensitive information. This study describes the creation of a scale to measure perceived Web security. We apply the scale in a causal model to investigate the relative impact of beliefs about Web shopping on intent to purchase products using the World Wide Web. Data from two samples is used to develop the scale and to perform the causal analysis. Our findings indicate the favorable psychometric properties of the scale, and the causal analysis from our sample indicates that security is a greater influence on intent to purchase using the Web than is the ease and utility of purchasing products.

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Crossref · 10.1108/02635570110390071

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  • System security exerts a relatively small but significant effect on intention to choose an online channel.

    “this variable exerts a relatively small effect, albeit significant, on intention.”

    From Drivers of Consumer Adoption of e-Commerce: a Meta-Analysis (2022) · cites this paper as Salisbury et al., 2001

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Authors
Salisbury, W. D., Pearson, R. A., Pearson, A. W., & Miller, D. W.
Affiliations
  • Ohio University (US)
  • Mississippi State University (US)
Venue
Industrial Management & Data Systems
Publisher
Emerald
Published
2001-06-01
Volume
101
Issue
4
Pages
165-177
ISSN
0263-5577 (ISSN-L)
OpenAlex
W2023667477
Cited by
685
References
6
Citations by year
2026: 16 · 2025: 24 · 2024: 39 · 2023: 49 · 2022: 52 · 2021: 45 · 2020: 34 · 2019: 42 · 2018: 35 · 2017: 33 · 2016: 38 · 2015: 25 · 2014: 38 · 2013: 28 · 2012: 22
FWCI
16.68
Type
journal article
Language
en
Open access
closed
Locations
Industrial Management & Data Systems (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
Keywords
perceived security, online purchase intention, e-commerce, information security, scale development, consumer risk perception, perceived ease of use, perceived usefulness, causal models

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