The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.
A flexible model of consumer country‐of‐origin perceptions: A cross‐cultural investigation
Abstract
There is much research suggesting that the image consumers hold about a product’s country of origin can influence their purchase decision, but little empirical work has focused on the underlying cognitive processing. A flexible model is devised and tested to represent country image processing, using data from large samples of US and Japanese consumers. In addition to strongly supporting the validity of the model, results suggest that country image cognitive processing is significantly more complex than previously thought, and that culture appears to play an important role in purchase decisions. The flexible model represents a substantive improvement in the depiction of cognitive processing regarding country‐of‐origin image.
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Cites
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Cited by
Hermeking, M. (2005) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2006.tb00310.x · Cited by 205
Metadata
- Authors
- Knight, G. A., & Calantone, R. J.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 2000-04-01
- Volume
- 17
- Issue
- 2
- Pages
- 127-145
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1536945095
- Cited by
- 271
- References
- 40
- FWCI
- 2.51
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.emerald.com/insight/site-policies (tdm)
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