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Cited by 193Consumer Packaging Perceptions and TrendsConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language

Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research

Open access
Hermeking, Marc·2005·Journal of Computer-Mediated Communication
DOI 10.1111/j.1083-6101.2006.tb00310.x
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Abstract

Cross-cultural marketing and advertising research reveal important influences of culture on the global consumption of the Internet and its World Wide Web. The prevailing concepts of culture in this field of research—drawn mostly from the models of Geert Hofstede and Edward T. Hall—are discussed here with respect to their limitations and utility for the increasing number of Web-related contributions from marketing research. As a consequence, additional findings on cultural influences on Web site design, related structural design criteria, basic conditions, and complementary criteria for culturally appropriate websites are discussed that may impact the future of the Digital Divide.

Integrity signals

Registry

Crossref · 10.1111/j.1083-6101.2006.tb00310.x

Cites

41 of 41 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 67 cited sources checked · 0 supported · 0 flagged

  • Findingcitation

    The influence of cultural values on Internet diffusion is reflected in the significant correlation of many countries' Internet consumption data with Hofstede's (1991) country scores along his two cultural dimensions: Individualism and Uncertainty Avoidance.

    “Specifically, the influence of cultural values on Internet diffusion is reflected in the significant correlation of many countries' Internet consumption data with Hofstede's (1991) country scores along his two cultural dimensions: Individualism and Uncertainty Avoidance.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Hofstede (1991)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Findingnone given

    In contrast to such cultural adaptation, local Web sites of global consumer brands occasionally seem to be more standardized worldwide by utilizing the typical communication style of their brands country of origin.

    “In contrast to such cultural adaptation, local Web sites of global consumer brands occasionally seem to be more standardized worldwide by utilizing the typical communication style of their brands country of origin.”
    Quote in the paperNot a substantial claim
  • Findingcitation

    Customer-related (B2C) sites tend to be more open for adaptations to communication preferences of high-context cultures.

    “Customer-related (B2C) sites tend to be more open for adaptations to communication preferences of High-context cultures, which according to Hall and Hall (1990) are often characterized by a ''polychronic'' time orientation.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Hall and Hall (1990)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Findingnone given

    Global brands of durable, high-interest products are generally characterized by only modest standardization, which is focused on universal brand-related colors or graphics and uniform frames or structures of content.

    “Global brands of durable, high-interest products are generally characterized by only modest standardization, which is focused on universal brand-related colors or graphics and uniform frames or structures of content.”
    Quote in the paperNot a substantial claim
  • Findingown data

    In the Old Economy, Web sites of companies representing industrial goods and primarily addressing business users (B2B) tend to be standardized to a similar degree.

    “In the Old Economy, Web sites of companies representing industrial goods and primarily addressing business users (B2B) tend to be standardized to a similar degree.”
    Quote in the paperNot a substantial claim
  • May combine two claims. 26
  • Classified as probably not a substantial claim. 18
  • The quote only partly states this claim. 1

  • May combine two claims.

    Findingreasoning

    The general tendency of a decrease in Internet usage from the North to the South, as well as a positive correlation with Individualism and a negative correlation with Uncertainty Avoidance, is also evident in the majority of the highly developed countries of Western Europe.

    “This general tendency of a decrease in Internet usage from the North to the South, as well as a positive correlation with Individualism and a negative correlation with Uncertainty Avoidance, is also evident in the majority of the highly developed countries of Western Europe.”
    Quote in the paperSubstantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Findingnone given

    Web sites representing global brands of nondurable, low-interest products reveal an even higher degree of cultural adaptation.

    “Web sites representing global brands of nondurable, low-interest products reveal an even higher degree of cultural adaptation.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    Web sites that mainly address consumers (B2C) reveal different tendencies.

    “Web sites that mainly address consumers (B2C) reveal different tendencies.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Findingnone given

    With respect to other design criteria, high-context cultures generally exhibit a higher degree of cultural adaptation, often revealing text-limited layouts including more colored backgrounds, larger pictures, and a much higher rate of animated illustrations or moving visuals in particular.

    “With respect to other design criteria, high-context cultures generally exhibit a higher degree of cultural adaptation, often revealing text-limited layouts including more colored backgrounds, larger pictures, and a much higher rate of animated illustrations or moving visuals in particular.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Findingnone given

    Web sites of global companies of the New Economy that are based primarily on the Web and e-commerce tend to be strongly standardized and dominated by rational content appeals, by text-heavy layout presenting small pictures only, by low multimodality, high interactivity, large website volume, and by deeply structured content accompanied by intensive navigation support.

    “Web sites of global companies of the New Economy that are based primarily on the Web and e-commerce both tend to be strongly standardized and dominated by rational content appeals, by text-heavy layout presenting small pictures only, by low multimodality, high interactivity, large website volume, and by deeply structured content accompanied by intensive navigation support.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Findingreasoning

    Although an increasing number of Web sites reveal some cultural adaptation on a moderate degree, too many Web sites are still characterized by a dominant low-context style (e.g., rational, text-heavy, deeply structured contents), which is preferred worldwide by only relatively few 'information elites.'

    “Although an increasing number of Web sites reveal some cultural adaptation on a moderate degree, too many Web sites are still characterized by a dominant low-context style (e.g., rational, text-heavy, deeply structured contents), which is preferred worldwide by only relatively few ''information elites.''”
    Quote in the paperSubstantial claim

  • May combine two claims.

    Findingnone given

    In summary, many of the Web sites compared tended to be both standardized and dominated by a general low-context communication style, regardless of the preferred communication styles in the related countries.

    “In summary, many of the Web sites compared tended to be both standardized and dominated by a general low-context communication style-regardless of the preferred communication styles in the related countries.”
    Quote in the paperSubstantial claim

  • May combine two claims.

    Premisecitation

    The negative correlation between Uncertainty Avoidance and ICT adoption was weakened by high rates of literacy and international trade, but not by high economic development (GDP per capita).

    “This correlation was weakened by high rates of literacy and international trade, but interestingly not by a high economic development (GDP per capita).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Yeniyurt and Townsend (2003) source

  • May combine two claims.

    Premisecitation

    Members of high-context cultures have closer and more familiar contacts with each other; a lot of information is already shared among them, and therefore their preferred mode of communication is more informal, indirect, and often based merely on symbols or pictures.

    “In contrast, members of highcontext cultures have closer and more familiar contacts with each other; a lot of information is already shared among them, and therefore their preferred mode of communication is more informal, indirect, and often based merely on symbols or pictures.”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Hall (1977)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Hall & Hall, 1990

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Individualistic cultures' high attraction to the Internet is often attributed to the egalitarian, democratic nature of the Internet.

    “Individualistic cultures' high attraction to the Internet is often attributed to the egalitarian, democratic nature of the Internet (de Mooij, 2000Mooij, , 2004)).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites de Mooij, 2000 source
    • cites de Mooij, 2004

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Premisenone given

    The diffusion of the Internet from its country of origin, the USA, to other countries depended and continues to depend on several hard factors such as technical infrastructure and income per capita-i.e., economic development.

    “The diffusion of the Internet from its country of origin, the USA, to other countries of the world depended and continues to depends on several hard factors such as technical infrastructure and income per capita-i.e., economic development.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Interpretationcitation

    The catch-up of all high Uncertainty Avoidance cultures to equally high Internet usage rates does not seem to apply to many of them because some other cultural influences on their Internet adoption, including Individualism and other dimensions identified by Hofstede, seem to play important roles.

    “However, this does not seem to apply to many of them because some other cultural influences on their Internet adoption, including Individualism and other dimensions identified by Hofstede (Steenkamp et al., 1999;Yeniyurt & Townsend, 2003), seem to play important roles.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Steenkamp et al., 1999 source
    • cites Yeniyurt & Townsend, 2003 source

  • May combine two claims.

    Premisecitation

    High Individualism is very often connected to low-context communication, whereas low Individualism (Collectivism) very often is connected to high-context communication.

    “Hofstede (1991) refers to Hall's concept of Context and concludes that high Individualism is very often connected to ''low-context'' communication, whereas low Individualism (Collectivism) very often is connected to ''high-context'' communication.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Hofstede (1991)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisecitation

    Indirect and transformational advertising messages creating emotions through pictures and entertainment are more favored in high-context cultures like France or Japan, whereas direct and rational advertising messages providing product information above all play a more important role in low-context cultures such as Germany or many parts of the United States.

    “In general, indirect and transformational advertising messages creating emotions through pictures and entertainment are more favored in high-context cultures like France or Japan, whereas direct and rational advertising messages providing product information above all play a more important role in low-context cultures such as Germany or many parts of the United States.”
    Quote in the paperSubstantial claim0 of 3 sources checked
    • cites de Mooij, 1998

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Mueller, 1996

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Mueller, 2004

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.

    Interpretationnone given

    Proficiency in the English language and its acceptance as a foreign language may also correlate negatively with Uncertainty Avoidance.

    “In general, however, proficiency in the English language and its acceptance as a foreign language may also correlate with Uncertainty Avoidance (negative).”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning

    Too many noncultural hard factors and cultural soft factors still exist or arise as constraints on international marketing that have to be dealt with continuously, utilizing various strategies of adaptation or localization.

    “too many noncultural hard factors and cultural soft factors still exist or arise as constraints on international marketing that have to be dealt with continuously, utilizing various strategies of adaptation or localization.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.

    Interpretationnone given

    The early dominance of the English language on the Internet, due to its origin in the USA, and proficiency (or lack thereof) in English in some low Uncertainty Avoidance cultures could also be relevant to understanding their more positive reaction to the Internet.

    “In addition to cultural influence, the early dominance of the English language on the Internet, due to its origin in the USA, and the proficiency (or lack thereof) in the English language in some of these low Uncertainty Avoidance cultures could also be relevant to understanding their more positive reaction to the Internet.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Premisecitation

    In early 2000, most Internet users still lived in North America (147.5 million), followed by Europe (91.8 million) and the Asia Pacific Basin (75.5 million).

    “In early 2000, for example, most Internet users still lived in North America (147.5 million), followed by Europe (91.8 million) and the Asia Pacific Basin (75.5 million) according to diverse sources”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites NUA Internet Surveys

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites CIA World Factbook

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationcitation

    An explanation for the East Asian pattern might be the specific holistic rationale of these Confucian or Nipponic cultures, often combining and integrating two diverse or contradictory elements into one harmonic whole.

    “An explanation for this might be the specific holistic rationale of these ''Confucian'' (Hofstede, 1991) or ''Nipponic'' (Galtung, 1981) cultures, often combining and integrating two diverse or contradictory elements into one harmonic whole.”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Hofstede, 1991

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Galtung, 1981 source

  • The quote only partly states this claim.

    Interpretationcitation

    The general nature of New Economy and Old Economy B2B Web sites is strongly equivalent to low-context communication.

    “The general nature of these Web sites is strongly equivalent to low-context communication, which according to Hall and Hall (1990) often correlates with a ''monochronic'' cultural time orientation.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Hall and Hall (1990)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisecitation

    Studies on the recent increase in Internet usage in Korea reveal that Internet users watch TV less often, but spend more hours reading books than non-users.

    “Finally, even studies on the recent increase in Internet usage in Korea reveal that Internet users watch TV less often, but spend more hours reading books than non-users (Rhee & Kim, 2004).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Rhee & Kim, 2004

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisecitation

    South Korea leads both in visual layout and in longer pages.

    “The length of each web page seems to correspond to copy format, as the U.K. leads both in text-heavy layout and in shorter pages, whereas South Korea leads both in visual layout and in longer pages.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Ju-Pak (1999) source

  • May combine two claims.

    Premisecitation

    Internet users in the U.K. are motivated primarily by information needs and also prefer informational to entertaining TV programs.

    “Internet users in the U.K., for example, are motivated primarily by information needs and also prefer informational to entertaining TV programs (Hammond, Turner, & Bain, 2000).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Hammond, Turner, & Bain, 2000 source

  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    The plausibility of the general and preliminary résumé of global Internet consumption depends on the validity of the premises about culture that are implied by the integration of Hofstede's and Hall's work.

    “The plausibility of this very general and preliminary re ´sume ´of global Internet consumption, which may be relevant to many millions of individuals as actual or potential Internet users all over the world, depends, however, on the validity of the premises about culture that are implied by the integration of Hofstede's and Hall's work.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationreasoning

    The nature of the Internet to date has been more similar to print media, based mainly on a text-heavy, rational, explicit, and informational communication style, which is therefore accepted most of all in low-context cultures like the culture of origin, the United States.

    “This reflects the fact that, to date, the nature of the Internet has been more similar to print media, based mainly on a text-heavy, rational, explicit, and informational communication style, which is therefore accepted most of all in low-context cultures like the culture of origin, the United States.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationnone given

    Differences in Internet adoption among cultures over time may also depend on their preferences in terms of Uncertainty Avoidance.

    “Differences in Internet adoption among these cultures over time, of course, may also depend on their preferences in terms of Uncertainty Avoidance, as discussed above.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Interpretationreasoning

    There are enormous and persistent disparities in worldwide consumption of traditional media such as newspapers and TV across different countries, which may well be interpreted as a result of culture-specific communication preferences-specifically, high- versus low-context communication preferences.

    “There are enormous and persistent disparities in worldwide consumption of traditional media such as newspapers and TV across different countries, which may well be interpreted as a result of culture-specific communication preferencesspecifically, high-versus low-context communication preferences”
    Quote in the paperSubstantial claim

  • May combine two claims.

    Interpretationcitation

    Some highly developed high-context East Asian countries like Japan, Hong Kong, and Korea have both high TV and relatively high print media consumption, which may relate to their written language being more symbolic or picturelike.

    “Apparent exceptions include some highly developed (Highcontext) East Asian countries like Japan, Hong Kong, and Korea, where print media are very popular, as well; however, this may relate to their written language, which is more symbolic or picturelike (Usunier, 1991).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Usunier, 1991

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisecitation

    The U.K. leads both in text-heavy layout and in shorter pages.

    “The length of each web page seems to correspond to copy format, as the U.K. leads both in text-heavy layout and in shorter pages, whereas South Korea leads both in visual layout and in longer pages.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Ju-Pak (1999) source

  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    Various hard factors (economic, technical, political) may have additional influence on the pattern of media consumption, but in highly developed countries they seem to be less significant.

    “Various hard factors (economic, technical, political) may have additional influence on this pattern of media consumption, but in highly developed countries, at least, they seem to be less significant.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationnone given

    To date, the nature of the Web overall seems to be more similar to print media.

    “To date, the nature of the Web overall seems to be more similar to print media, as has been discussed above;”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    Hofstede's work is widely accepted in international and cross-cultural marketing research, or perhaps all too blindly followed.

    “A first look into the body of international and cross-cultural marketing research reveals the great popularity of Hofstede's work, implying that the concept of culture represented by his theoretical model is widely accepted in this field-or perhaps, as critics say, ''all too blindly followed'' (Holden, 2004).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Holden, 2004 source

  • May combine two claims.

    Interpretationreasoning

    These information elites are, in terms of culturally preferred communication styles, generally proportionally larger in low-context cultures and smaller in high-context cultures, with possible exceptions in some East Asian countries.

    “These elites are, in terms of culturally preferred communication styles, generally proportionally larger in low-context cultures and smaller in high-context cultures (exceptions might be expected in some East Asian countries).”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning

    With respect to high-context cultures' media consumption preferences, the appropriate Web site design may be simply summarized as 'less print, more TV style.'

    “With respect to high-context cultures' media consumption preferences, the appropriate Web site design may be simply summarized as ''less print, more TV style.''”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Interpretationreasoning

    Hofstede's cultural dimensions of Uncertainty Avoidance and Individualism, and the culturally different communication styles described by Hall's concept of low- and high-context, represent important cultural influences on Internet consumption.

    “In contrast, Hofstede's cultural dimensions of Uncertainty Avoidance and Individualism, and the culturally different communication styles described by Hall's concept of low-and highcontext, represent important cultural influences on Internet consumption.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Hofstede

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Hall

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationreasoning

    In spite of their ostensible universality and important role as engines of globalization, the Internet and its Web neither eliminate cultural differences nor are they culture-free products.

    “In spite of their ostensible universality and important role as engines of globalization, the Internet and its Web neither eliminate cultural differences nor are they culture-free products.”
    Quote in the paperSubstantial claim

  • May combine two claims.

    Interpretationreasoning

    The disparities in worldwide Internet consumption are similar to the persistently differing consumption of traditional media across different countries, which can be interpreted as a result of culture-specific communication preferences.

    “This phenomenon is similar to the persistently differing consumption of traditional media (like newspapers and TV) across different countries, which can be interpreted as a result of culturespecific communication preferences.”
    Quote in the paperSubstantial claim

  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).

    Study design and conductreasoning

    These general findings represent only preliminary tendencies.

    “These general findings, of course, represent only preliminary tendencies.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductown data

    The present discussion is based on a small, probably not truly representative sample of Web sites (out of many millions), so its conclusions should be regarded as preliminary.

    “However, the present discussion is based on a small, probably not truly representative sample of Web sites (out of many millions), so its conclusions should be regarded as preliminary.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationnone given

    Verbal headlines or slogans presented in Web sites differ in quite the same respect as visual contents.

    “Of course, verbal headlines or slogans presented in Web sites differ in quite the same respect.”
    Quote in the paperNot a substantial claim
40 of 40

  • The paper relies on this without support.

    Culture can be adequately represented by national-level dimensions such as Hofstede's and Hall's models for intercountry comparisons of Internet consumption.

    “Thus if the Internet, for example, is consumed in a country as a result of unconscious cultural communication preferences or as a result of unconscious values of being prepared to accept this new technology, Hofstede's and Hall's models and their cultural premises will be appropriate concepts for describing and explaining the cultural backgrounds.”

  • The paper relies on this without support.

    Internet consumption data from different sources and with different definitions are comparable enough to reveal national differences and correlations with cultural dimensions.

    “Although those figures change continuously over time (and differences between different sources and their definitions of Internet usage exist-online access quotas, for example, are not valid indicators of real usage), there is a clear continuum of descent from high Internet usage in the (developed, western) North to low Internet usage in the (often less developed, nonwestern) South.”
2 of 2

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • Website-design factors are cited to the wrong figure

    Minor

    The discussion directs readers to Figure 6 for factors influencing website design, but the paper identifies Figure 7 as the figure about those factors. Figure 6 is captioned as a relation between creative strategy and communication styles.

1 of 1

Cites

Flagged first, then by citations

Research works printed but not linked: 11

  1. 2000, Media & Marketing, 11, 94
  2. 2000, Marketing Journal, 5, 267
  3. Hall E. T, 1977, Beyond culture
  4. Hermeking M, 2000, Global Player, International Management and Business Culture, 7, 8
  5. Hermeking M, 2001, Kulturen und technik: Techniktransfer als arbeitsfeld der interkulturellen kommunikation, beispiele aus der arabischen, russischen und lateinamerikanischen region
  6. Lengert J, 2000, Global Player, International Management and Business Culture, 7, 4
  7. Leonardi P. M, 2002, Proceedings of the Third International Conference on Cultural Attitudes Towards Technology and Communication, 297
  8. Marcus A., 2003, Designing for global markets 5, proceedings of the Fifth IWIPS Workshop, 67
  9. Medienlandschaft Westeuropa, 2005, W&V Compact: Fakten und Zahlen aus Marketing, Werbung, Medien, 2, 6
  10. Muller S., 2004, Interkulturelles marketing
  11. Wurtz E, 2004, Proceedings of the Fourth International Conference on Cultural Attitudes towards Technology and Communication, 109

Cited by

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Related

Authors
Hermeking, M.
Affiliations
Ludwig-Maximilians-Universität München (DE)
Corresponding author
Hermeking, Marc
Venue
Journal of Computer-Mediated Communication
Publisher
Oxford University Press (OUP)
Published
2005-11
Volume
11
Issue
1
Pages
192-216
ISSN
1083-6101 (ISSN-L)
DOI
10.1111/j.1083-6101.2006.tb00310.x
OpenAlex
W2018217603
Cited by
193
References
39
Citations by year
2026: 2 · 2025: 5 · 2024: 6 · 2023: 3 · 2022: 8 · 2021: 12 · 2020: 22 · 2019: 15 · 2018: 6 · 2017: 5 · 2016: 14 · 2015: 8 · 2014: 11 · 2013: 16 · 2012: 10
FWCI
10.43
Type
journal article
Language
en
Open access
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 3591 d)
Locations
Journal of Computer-Mediated Communication (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
Keywords
culture, online consumption, cross-cultural marketing, advertising research, Hofstede cultural dimensions, Edward T. Hall, web design, digital divide

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