Anti-consumption in East Germany: consumer resistance to hyperconsumption
Open accessAbstract
Abstract A common ideology of consumption is that more things translate to a higher quality of life. This paper challenges this ideology. We explore the consumption resistance (anti‐consumption) of “cheap and low‐quality” goods experienced by consumers living in former East Germany. We interviewed men and women who lived in East Germany about their consumption experiences before, during, and after Reunification. We present three emergent themes: “consumer resistance – emergence of anti‐consumption,” “continued frugality – resistance to contemporary throwawayism?,” and “Western Brand Resistance.” Our research reveals a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption. We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart – making them feel less socially connected. As East Germans are swept up in the global economic juggernaut of capitalism, they find that their collective identity and sense of community is also swallowed up. Upon this realization, dialogism appears, and we uncover this as resistance to Western practices of hyperconsumption, frugality‐as‐an‐ethic and an aversion to low quality throwaway‐type products. Based on our findings, we make suggestions for marketing practice and for future research. Copyright © 2010 John Wiley & Sons, Ltd.
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- Findingown data
East Germans have a deep aversion to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.
“Our research reveals a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Other informants (Theo, Rainer, and Peter) confirmed hand-me-down practices as unchanged behavior in their family.
“Other informants (e.g., Theo, Rainer, and Peter) also confirmed hand-medown practices as unchanged behavior in their family.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Material possessions and abundance are driving East Germans apart, making them feel less socially connected.
“We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Consumption is often a disillusioning experience for East Germans.
“We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
An additional idea linked to anti-consumption sentiments among East Germans is the perceived lower quality of consumer goods available after reunification.
“An additional idea linked to anti-consumption sentiments among East Germans is the perceived lower quality of consumer goods available after reunification.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Products that performed below expectations were immediately compared to earlier experiences with products made in East Germany.
“During our interviews, we noticed that products that performed below expectations were immediately compared to earlier experiences with products made in East Germany.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Some informants were so overwhelmed by Western consumer culture that they ended up not purchasing anything.
“Some were so overwhelmed that they ended up not purchasing anything.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
After trying out hyperconsumptive practices, Mandy reverted back to her old frugal ways.
“As a young teenager, Mandy did not particularly like hand-me-downs but after trying out hyperconsumptive practices, it just didn't feel right, and she reverted back to her old frugal ways.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingcitation
After a trial period of hyperconsumption, many East Germans eventually rejected it, after finding it in opposition to the deeply ingrained value of frugality.
“After a trial period of hyperconsumption, many East Germans eventually rejected it, after finding it in opposition to the deeply ingrained value of frugality (Varman and Belk, 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Varman and Belk, 2009 source
- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingreasoning
There is a strong indication of resistance and resentment to today's consumption standards among East Germans.
“There is a strong indication of resistance and resentment to today's consumption standards.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingreasoning
East Germans realized that buying more did not necessarily make them happier.
“In short, they realized that buying more did not necessarily make them happier.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Frugal behavior as a response to perceived wastefulness in the West was a recurring theme in the data.
“Frugal behavior as a response to perceived wastefulness in the West was a recurring theme in our data.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
The majority of informants expressed similar first impressions regarding Western consumption.
“The majority of our informants expressed similar first impressions regarding Western consumption.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Some informants' enthusiasm for Western consumer culture changed as political efforts to unify the countries progressed.
“However, some informants also shared that their enthusiasm for Western consumer culture changed as political efforts to unify the countries progressed.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Interviewees described their first experience with Western consumption as colorful with an abundance of goods.
“Our interviewees described their first experience as ''colorful'' with an abundance of goods.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingown data
Most informants noticed a decline in quality in many newly available products.
“Most of our informants noticed a decline in quality in many newly available products.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Findingcitation
Many items are still disposed of using alternative voluntary modes (reused/recycled, shared, exchanged, or donated/handed down) before final disposal.
“Many items are still disposed of using alternative voluntary modes (i.e., reused/recycled, shared, exchanged, or donated/handed down to family or second hand stores/charities) before final disposal or ridding (Albinsson and Perera, 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Albinsson and Perera, 2009 source
- Findingown data
Whereas voluntary simplifiers experience periods of de-cluttering to break off their identity ties to goods prior to starting their anti-consumption efforts, our informants keep storing their items with the belief that they find use for them in the future.
“Whereas voluntary simplifiers experience periods of de-cluttering to break off their identity ties to goods prior to starting their anti-consumption efforts (Ballantine and Creery, 2010;Nelson et al., 2007;Zavestoski, 2002b), our informants keep storing their items with the belief that they find use for them in the future.”
Quote in the paperSubstantial claim0 of 3 sources checked - Findingown data
In some cases, respondents would save their items in storage areas such as attics and basements 'just in case' they would need it someday.
“In some cases, respondents would save their items in their storage areas such as attics and basements ''just in case'' they would need it someday.”
Quote in the paperSubstantial claim - Findingown data
Informants reported that Western products were not as robust as Eastern products that could be repaired.
“Several informants shared their disappointment of the lack of quality in the goods that were offered, that ''they broke easily,'' that products were not ''as robust as Eastern products that could be repaired,'' that the West is a ''throwaway society,'' ''too consumption oriented,'' resulting in ''a type of non-sensical oversupply of things.''”
Quote in the paperSubstantial claim - Findingown data
Discourses of Ostalgie are related to the view by some informants that it was better in the GDR.
“Discourses of ''Ostalgie'' are related to the view by some informants that it was better in the GDR.”
Quote in the paperSubstantial claim - Findingown data
Several informants shared disappointment with the lack of quality in the goods offered.
“Several informants shared their disappointment of the lack of quality in the goods that were offered, that ''they broke easily,'' that products were not ''as robust as Eastern products that could be repaired,'' that the West is a ''throwaway society,'' ''too consumption oriented,'' resulting in ''a type of non-sensical oversupply of things.''”
Quote in the paperSubstantial claim - Findingown data
Informants reported that Western goods broke easily.
“Several informants shared their disappointment of the lack of quality in the goods that were offered, that ''they broke easily,'' that products were not ''as robust as Eastern products that could be repaired,'' that the West is a ''throwaway society,'' ''too consumption oriented,'' resulting in ''a type of non-sensical oversupply of things.''”
Quote in the paperSubstantial claim - Findingown data
We also found a deep aversion to throwing things away.
“We also found a deep aversion to throwing things away.”
Quote in the paperSubstantial claim - Findingreasoning
We find that East Germans have the feeling that they have been duped, not once or twice, but for the third time.
“We find that East Germans have the feeling that they have been duped, not once or twice, but for the third time.”
Quote in the paperSubstantial claim - Findingown data
Despite increased product choices, informants commented on differences between new Western brands and their preferred Eastern brands.
“Despite increased product choices, informants commented on differences between new Western brands and their preferred Eastern brands.”
Quote in the paperSubstantial claim - Findingnone given
Even 20 years after the fall of the Berlin Wall, many East Germans continue to struggle with the political, economic and cultural transformations.
“Even 20 years after the fall of the Berlin Wall, it is clear that many East Germans continue to struggle with the political, economic and cultural transformations.”
Quote in the paperSubstantial claim - Findingown data
Our study describes a form of anti-consumption where consumers resist the excessive Western consumer culture also known as hyperconsumption.
“Our study describes a form of anti-consumption where consumers resist the excessive Western consumer culture also known as hyperconsumption.”
Quote in the paperSubstantial claim - Findingown data
Participants raised the concern that hyperconsumption would create unnecessary waste by disposing of products that could be repaired or that were simply out of date.
“Participants raised the concern that hyperconsumption would create unnecessary waste by disposing of products that could be repaired or that were simply out of date.”
Quote in the paperSubstantial claim - Findingown data
We uncover a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.
“We uncover a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.”
Quote in the paperSubstantial claim - Findingown data
Recurring in our findings is that East Germans would recall ways of handling defective and obsolete products and consequently, re-enact their behavior to avoid needless consumption.
“Recurring in our findings is that East Germans would recall ways of handling defective and obsolete products and consequently, re-enact their behavior to avoid needless consumption.”
Quote in the paperSubstantial claim - Interpretationown data
The findings support a dialogical perspective of anti-consumption, where the interplay of personal, societal, and ideological motivations has created a rich anti-consumption culture in East Germany.
“Our findings support a dialogical perspective of anti-consumption, where the interplay of personal, societal, and ideological motivations has created a rich anti-consumption culture in East Germany.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Premisecitation
Individual choice, self-fulfillment, and expression through possessions became subordinate goals for many East Germans.
“Individual choice, self-fulfillment, and expression through possessions became subordinate goals for many East Germans (Ludwig, 1999;Veenis, 1999).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Ludwig, 1999
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Veenis, 1999
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationown data
Norbert's past experiences more than 20 years ago shaped his behavior to reenact the frugality he once practiced.
“Norbert's past experiences more than 20 years ago shaped his behavior to reenact the frugality he once practiced.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Interpretationreasoning
The fact that all consumer goods are now available for money removed one of the motivations to maintain complex social networks.
“The fact that all consumer goods are now available for money removed one of the motivations to maintain complex social networks.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Interpretationcitation
The preferred usage of hand-me-downs and other second-hand goods signifies resistance to supporting marketers' efforts of selling products.
“To summarize this theme, similar to voluntary simplifiers (Ballantine and Creery, 2010) the preferred usage of hand-me-downs and other second-hand goods signifies the resistance of supporting marketers' efforts of selling products.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Ballantine and Creery, 2010 source
- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Interpretationown data
The reluctance and resistance of excessive consumption can also be attributed to the loss of joy of acquiring consumer goods.
“The reluctance and resistance of excessive consumption can also be attributed to the loss of joy of acquiring consumer goods.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Interpretationcitation
East German frugality is a value that is at odds with hyperconsumption.
“East German frugality is a value that is at odds with hyperconsumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
- Premisecitation
Central regulation and continuous scarcity of consumer goods forced people to spend an enormous amount of time and energy on the acquisition of basic material goods.
“This was partly due to central regulation and continuous scarcity of consumer goods, which forced people to spend an enormous amount of time and energy on the acquisition of basic material goods (Veenis, 1999).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Veenis, 1999
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation
Rather than focusing on individual goals, communism expected individuals to work for the common good.
“Rather than focusing on individual goals, communism expected individuals to work for the common good (Madara ´sz, 2006;Spehrlich, 2006).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Madara ´sz, 2006
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Spehrlich, 2006
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning
Everyone tries selfishly to attain more by looking for fulfillment through things.
“Everyone tries selfishly to attain more by looking for fulfillment through things.”
Quote in the paperSubstantial claim - Premisecitation
The acquisition of desirable goods went hand in hand with having established important social ties.
“The acquisition of desirable goods went hand in hand with having established important social ties (Berdahl, 1999).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Berdahl, 1999 source
- Interpretationreasoning
Consumers had to deal with the realization that attaining material wealth did not necessarily equate with happiness.
“Although, joining the West was the surest path to the materialist utopia that Communism had promised, consumers had to deal with the realization that attaining material wealth did not necessarily equate with happiness.”
Quote in the paperSubstantial claim - Interpretationcitation
While consumers from the former East give the impression of accepting Western symbols and values, psychologically they are still bound by learned cultural beliefs, attitudes, and values.
“While consumers from the former East give the impression of accepting Western symbols and values, psychologically they are still bound by learned cultural beliefs, attitudes, and values (Rojsek, 2001).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Rojsek, 2001
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation
Eastern brands experienced a trendy growth of popularity among East Germans from their reappearance on store shelves.
“From their reappearance on store shelves, Eastern brands experienced a trendy growth of popularity among East Germans (Economist, 2003).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Economist, 2003
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning
Now 'things' are what drive them apart.
“Now ''things'' are what drive them apart.”
Quote in the paperSubstantial claim - Interpretationcitation
In some cases, our informants' resistance to Western brands is likely rooted in a protest against new political ideologies.
“In some cases, our informants' resistance to Western brands is likely rooted in a protest against new political ideologies (Sandikci and Ekici, 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sandikci and Ekici, 2009
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationown data
Our findings contribute to anticonsumption research by illustrating that anticonsumption behavior can be rooted in one's culture and socialization in addition to being a reaction to disappointing market experiences or political ideologies.
“Our findings further contributes to anticonsumption research by illustrating that anticonsumption behavior can be rooted in ones culture and socialization in addition to being a reaction to disappointing market experiences or political ideologies (Sandikci and Ekici, 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sandikci and Ekici, 2009
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationown data
The results support a dialogical perspective of anti-consumption where the interplay of personal, societal, and ideological motivations creates a rich anti-consumption culture in the former East Germany.
“The results support a dialogical perspective of anti-consumption where the interplay of personal, societal, and ideological motivations creates a rich anti-consumption culture in the former East Germany.”
Quote in the paperSubstantial claim - Interpretationreasoning
They seemed to have gone backwards, as capitalism made no promises of food or employment.
“In fact, they seemed to have gone backwards, as capitalism made no promises of food or employment.”
Quote in the paperSubstantial claim - Interpretationreasoning
By indulging in East German products and thereby resisting Western brands, East Germans remember a time when they were socially connected and less divided.
“By indulging in East German products and thereby resisting the Western brands, they remember a time when they were socially connected and less divided.”
Quote in the paperSubstantial claim - Interpretationreasoning
The re-emergence of Eastern brands and their subsequent popularity is one of the few paths of resistance that East Germans can follow and maintain.
“The re-emergence of Eastern brands and their subsequent popularity is one of the few paths of resistance that East Germans can follow and maintain.”
Quote in the paperSubstantial claim - Interpretationreasoning
Planned obsolescence seems to be a primary culprit of East German dissatisfaction.
“Planned obsolescence seems to be a primary culprit of East German dissatisfaction.”
Quote in the paperSubstantial claim - Interpretationcitation
It is not necessarily capitalism that is being rejected, but materialism.
“However, it is not necessarily capitalism that is being rejected, but materialism.”
Quote in the paperSubstantial claim - Premisecitation
On some level, all consumption is a disillusioning experience.
“the fact that on some level, all consumption is a disillusioning experience (Campbell, 1987)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Campbell, 1987
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning
It is the value-in-use of the products and the possibility of altering them to fit a function of need that many consumers grew up with that makes them hold on to their items.
“It is the value-in-use of the products and the possibility of altering them to fit a function of need that many consumers grew up with that makes them hold on to their items.”
Quote in the paperSubstantial claim
- May combine two claims. 43
- Classified as probably not a substantial claim. 29
May combine two claims.
Findingown dataEast Germans feel resentment and betrayal about consumption.
“We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataMandy realized that current levels of consumption are wasteful.
“Mandy, one of the two participants that had moved west in the mid 1990s, also realized that current levels of consumption is wasteful.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataInformants voiced feelings of aversion against the oversupply of consumer goods, struggling to fit past values of refraining from unnecessary consumption with current pressure to partake in hyperconsumption.
“Our informants voiced feelings of aversion against the oversupply of consumer goods struggling to find a fit between past values of refraining from unnecessary consumption and current pressure to partake in hyperconsumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataGoods were suddenly available, yet the experience of acquiring goods suffered.
“Goods were suddenly available, yet, the experience of acquiring goods suffered.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataThe informants clearly expressed dislike for introduced consumerism, lighthearted throwawayism, and the overall lack of sustainability views.
“The informants in this study clearly expressed their dislike for the introduced consumerism, the lighthearted throwawayism, and the overall lack of sustainability views.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingnone givenEast Germans are resisting hyperconsumption and throwawayism.
“While there is a surge in consumerism in many developing and former communist societies in Asia (Etzioni, 1998), we find that East Germans are resisting hyperconsumption and throwawayism.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataIt was no longer a necessity for informants to behave frugally, but they still continue, in part, to resist over-consumption.
“It is clear in our analysis that it was no longer a necessity (items are no longer scarce) for informants to behave frugally but they still continue, in part, to resist over-consumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataParticipants generally believed that goods from GDR times were sturdy, made to last, and repairable.
“Participants stated that they generally believed that goods from GDR times were sturdy, made to last, and repairable.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataUlla came to the realization of unnecessary purchases by participating in hyperconsumption.
“A similar case of rejecting hyperconsumption was stated by Ulla who asserts that she came to the realization of unnecessary purchases by participating in hyperconsumption: I think I became a more conscious consumer by going through all of this [hyperconsumption] after the Wall.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
FindingreasoningWith the transition to a demand economy, economic necessity to save and repair vanished, but many consumers still choose to integrate their cultural values and refuse to participate in wasteful consumption.
“With the transition to a demand economy, this necessity vanished, but many consumers still choose to integrate their cultural values and refuse to participate in wasteful consumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataNorbert explains that goods were never disposed of prior to the end of the life cycle.
“Norbert explains that goods were never disposed of prior to the end of the life cycle.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataEast Germans question the logic of Western consumption models by voicing concerns and re-practicing former East German consumption practices to limit the social consequences of excessive waste.
“East Germans now question the logic of Western consumption models by not only voicing concerns but also re-practicing former East German consumption practices in an attempt to limit the social consequences of creating excessive waste.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingnone givenNearly all Western products required East Germans to gain new experiences with brands, often causing frustration and confusion.
“Nearly all Western products required East Germans to gain new experiences with brands often causing frustration and confusion.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
FindingreasoningThe replacement of familiar Eastern products with Western products offered opportunities but also created challenges for East Germans.
“The replacement of familiar Eastern products with Western products not only offered opportunities, but also created challenges for East Germans.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataMost participants recognize positive changes associated with becoming a market economy, but the informants continue to struggle to accept the individualistic ideal and the new philosophies of hyperconsumption and throwawayism.
“While most participants recognize the positive changes associated with becoming a market economy, our informants continue their struggle to accept the individualistic ideal and the new philosophies of hyperconsumption and throwawayism.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataFormer East Germans hold attitudes against Western consumer culture and felt disillusionment after realizing that their participation did not necessarily make their lives better.
“This paper examines the attitudes former East Germans hold against Western consumer culture and the disillusionment they felt after realizing that their participation did not necessarily make their lives better.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataNorbert learned that he was better off keeping possessions for future times.
“Norbert learned that he was better off keeping possessions for future times.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataEast Germans seek to efficiently use resources such as consumer durables and oftentimes store or repair old or broken products for possible future use.
“The current study adds to this literature by showing how East Germans seek to efficiently use resources such as consumer durables and oftentimes store or repair old or broken products for possible future use.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
Findingown dataThe three identified themes illustrate a strong aversion and resistance to a throwaway society and a longing for durable, high-quality products.
“The three identified themes described above illustrate a strong aversion and resistance to a throwaway society and a longing for durable, high-quality products.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
FindingreasoningIt had become an 'elbow society.'
“It had become an ''elbow society.''”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataDetlef prefers East German products whenever possible because he perceives their quality as superior.
“Detlef prefers East German products whenever possible as he perceives their quality as superior.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataSome informants reported that it is not as much fun to shop anymore.
“Some even reported that it is not as much fun to shop anymore.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingown dataBirgit stated that Eastern brand quality was better than its reputation, and her experience with Western brands did not live up to expectations.
“Birgit also stated that Eastern brand quality was better than its reputation, and her experience with Western brands did not live up to expectations.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenBy 'better' Rainer and others refer to the GDR experience as being 'a lot more comfortable, direct, and transparent.'
“By ''better'' Rainer and others refer to the GDR experience as being ''a lot more comfortable, direct, and transparent.''”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
FindingreasoningSomehow this does not feel right to many East Germans.
“Somehow this does not feel right to many East Germans.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataThe informants long for a stronger communal practice and a social connectedness through a less consumption-oriented society.
“The informants also long for a stronger communal practice and a social connectedness through a less consumption-oriented society.”
Quote in the paperSubstantial claimMay combine two claims.
Findingown dataSome informants welcomed the capitalist system and viewed it as 'not bad,' but often noted it had negative aspects.
“Although some informants welcomed the capitalist system and viewed it as ''not bad,'' they often noted that it had some negative aspects that came along with it.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataWe found a longing for more values in today's system, more personal responsibility and less consumption orientation in the marketplace.
“We found a longing for more values in today's system, more personal responsibility and less consumption orientation in the marketplace.”
Quote in the paperSubstantial claimMay combine two claims.
FindingreasoningTheir very identities are now tied to their possessions, and for the first time, they feel like they have to 'keep up with the Joneses.'
“In fact, their very identities are now tied to their possessions, and for the first time, they feel like they have to ''keep up with the Joneses.''”
Quote in the paperSubstantial claimMay combine two claims.
Findingown dataEastern products are perceived as being of higher quality and appeal to feelings of nostalgia (Ostalgie).
“The products are perceived as being of higher quality and they also appeal to feelings of nostalgia, or as Rainer calls it ''Ostalgie,'' a portmanteau of the German words Ost (East) and nostalgie (nostalgia).”
Quote in the paperSubstantial claimMay combine two claims.
Findingown dataInformants described the West as a throwaway society and too consumption oriented, resulting in a non-sensical oversupply of things.
“Several informants shared their disappointment of the lack of quality in the goods that were offered, that ''they broke easily,'' that products were not ''as robust as Eastern products that could be repaired,'' that the West is a ''throwaway society,'' ''too consumption oriented,'' resulting in ''a type of non-sensical oversupply of things.''”
Quote in the paperSubstantial claimMay combine two claims.
Findingown dataEast Germans value longer-term relationships with their things/products and avoid unnecessary consumption and divestment of goods.
“East Germans prefer longer-term relationships with their products.”
- Also stated in: § Conclusion · plain
“East Germans value longer-term relationships with their things and avoid unnecessary consumption and divestment of goods.”
Quote in the paperSubstantial claim- Also stated in: § Conclusion · plain
May combine two claims.
FindingcitationAt a deeper level, we find feelings of resentment and betrayal showing that there was a huge discrepancy between the beautiful visions of material abundance and Western affluence that East Germans expected and its reality upon attainment.
“At a deeper level, we find feelings of resentment and betrayal showing that there was a huge discrepancy between the beautiful visions of material abundance and Western affluence that East Germans expected and its reality upon attainment (Veenis, 1999).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Veenis, 1999
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
FindingcitationThe data suggest that many consumers resist change to a consumption-driven ideology and develop a defensive reaction against its norms.
“The data suggest that many consumers resist change to a consumption-driven ideology and develop a defensive reaction against its norms (Cherrier et al., 2010).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Cherrier et al., 2010
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingnone givenMany of the informants in this study consider capitalism an 'unfriendly market system' due to the decrease in social connectedness and the increase of an 'elbow society' where every man and woman is fighting for him/herself.
“Many of the informants in this study consider capitalism an ''unfriendly market system'' due to the decrease in social connectedness and the increase of an ''elbow society'' where every man and woman is fighting for him/herself.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningLess social interaction and decreased feelings of uniqueness affected the enjoyment of consumption.
“Less social interaction and decreased feelings of uniqueness (of obtaining hard to find goods) affected the enjoyment of consumption.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Classified as probably not a substantial claim.
InterpretationreasoningThe three themes help us understand how the former collective view may still be adhered to and affect consumption decisions years after transitioning to a market economy.
“These three themes help us understand how the former collective view may still be adhered to and affect consumption decisions years after transitioning to a market economy.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
InterpretationreasoningAs East Germans are swept up in global capitalism, their collective identity and sense of community is swallowed up.
“As East Germans are swept up in the global economic juggernaut of capitalism, they find that their collective identity and sense of community is also swallowed up.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
InterpretationreasoningEast Germans became more conscious about Western models of consumption, and these experiences shaped future preferences for re-introduced Eastern brands.
“East Germans became more conscious about Western models of consumption, and these experiences shaped future preferences for re-introduced Eastern brands.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
Classified as probably not a substantial claim.
Study design and conductcitationInterviews were continued until themes were saturated and no additional refinements emerged from adding more participants.
“We continued conducting interviews until our themes were saturated and no additional refinements emerged from the addition of more participants (Glaser and Strauss, 1967).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Glaser and Strauss, 1967
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Study design and conductcitationAfter independent coding, the authors discussed the meaning of the themes and analyzed the data.
“After independent coding of the data, the authors discussed the meaning of the themes and analyzed the data (for similar approaches see Kozinets and Handelman, 2004;Thompson and Arsel, 2004).”
Quote in the paperNot a substantial claim0 of 2 sources checkedClassified as probably not a substantial claim.
PremisecitationIn industrialized societies, ideals have elevated consumption to the level of a virtue.
“In industrialized societies, these ideals have elevated consumption to the level of a virtue (Kopf et al., in press).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Kopf et al., in press
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
Study design and conductnone givenAnalysis and review of the data were done independently by the three researchers through iterative readings in search for emergent and recurring themes.
“Analysis and review of the data were done independently by the three researchers through iterative readings in search for emergent and recurring themes.”
Quote in the paperSubstantial claimMay combine two claims.
Interpretationnone givenEast Germans were not familiar with varying quality standards for products, thus expected them to perform equally well across a product category.
“East Germans were not familiar with varying quality standards for products, thus expected them to perform equally well across a product category.”
Quote in the paperNot a substantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
InterpretationreasoningEast Germans' resistance to Western practices of hyperconsumption appears as dialogism, frugality-as-an-ethic, and an aversion to low quality throwaway-type products.
“Upon this realization, dialogism appears, and we uncover this as resistance to Western practices of hyperconsumption, frugality-as-an-ethic and an aversion to low quality throwaway-type products.”
Quote in the paperSubstantial claim- Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
May combine two claims.
InterpretationreasoningCapitalism created the haves and have-nots in the former East Germany (along with feelings of jealousy).
“Capitalism created the haves and have-nots in the former East Germany (along with feelings of jealousy).”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationExperience that is negatively disconfirmed can lead to dissatisfaction and subsequent avoidance of or anti-loyalty to brands.
“Experience that is negatively disconfirmed can lead to dissatisfaction and subsequent avoidance of or anti-loyalty to brands (Lee et al., 2009b).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Lee et al., 2009b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
InterpretationreasoningThrough capitalism, East Germans have achieved the material abundance that eluded them for almost a century, only to learn that this did not make them any happier.
“Finally, through capitalism, they have achieved the material abundance that eluded them for almost a century -only to learn that this did not make them any happier.”
Quote in the paperSubstantial claimMay combine two claims.
InterpretationcitationAlong with new pressures comes the feeling that something special had been lost - Rainer's 'comfort, directness, and transparency' have been replaced by insecurity and estrangement.
“Along with new pressures comes the feeling that something special had been lost -Rainer's ''comfort, directness, and transparency'' have been replaced by insecurity and estrangement (Veenis, 1999).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Veenis, 1999
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Interpretationown dataAlthough our informants had lived through a form of nonvoluntary simplicity based on necessity prior to 1989, they now voluntarily choose to return to a familiar lifestyle as a response to the capitalist system.
“Although our informants had lived through a form of nonvoluntary simplicity, that was based on necessity prior to 1989, they now voluntary choose to return to a familiar lifestyle as a response to the capitalist system.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationMany consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment.
“Western societies consider consumption of products to be a road to happiness (Hetrick, 1989), but more recent research indicates that many consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment (Zavestoski 2002b).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Zavestoski 2002b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Interpretationown dataThis finding extends Zavestoski's (2002b) research on voluntary simplifiers and their quest for authenticity through alternative consumption practices to a broader consumer segment spanning several socioeconomic levels and illustrates that it is not only high-income consumers who struggle with materialism.
“This finding extends Zavestoski's (2002b) research on voluntary simplifiers and their quest for authenticity through alternative consumption practices to a broader consumer segment spanning several socioeconomic levels and illustrates that it is not only high-income consumers who struggle with materialism.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Zavestoski, 2002b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationFrugal behavior can be attributed to a personality trait learned early in life, a desire to have less of a negative impact on the environment, and/or a less negative effect on people.
“Frugal behavior can be attributed to a personality trait learned early in life (Lastovicka et al., 1999), a desire to have less of a negative impact on the environment (Straughan and Roberts, 1999), and/or a less negative effect on people (Pepper et al., 2009).”
Quote in the paperNot a substantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationThe decline of close-knit communities results in more individuation and less formal interactions in society.
“The decline of close-knit communities results in more individuation and less formal interactions in society (Giddens, 1991).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Giddens, 1991
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S2 (checkable).
Interpretationown dataOur results indicate that future examinations of whether anti-consumption behavior is proactive or reactive are not likely to be as useful as future studies that investigate the differences between selectively driven versus generally practiced anti-consumption.
“Furthermore, our results indicate that future examinations of whether or not anti-consumption behavior is proactive (internally driven) or reactive (externally driven) are not likely to be as useful as future studies that investigate the differences between selectively driven versus generally practiced anti-consumption (further refining the future research agenda proposed by Lee et al. (2009a)).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Lee et al. (2009a)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationWestern societies consider consumption of products to be a road to happiness.
“Western societies consider consumption of products to be a road to happiness (Hetrick, 1989), but more recent research indicates that many consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment (Zavestoski 2002b).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites Hetrick, 1989
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Zavestoski 2002b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningWe cannot assume that all East Germans share these viewpoints.
“We did try to find a diverse sample in terms of age and occupation; however we cannot assume that all East Germans share these viewpoints.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationThe transition from socialism to postsocialism changed the dynamics of society and created a crisis of values in many Eastern countries.
“The transition from socialism to postsocialism changed the dynamics of society and created a ''crisis of values'' in many of the Eastern countries (Humphrey, 2002: 43).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Humphrey, 2002: 43
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone givenWe did try to find a diverse sample in terms of age and occupation.
“We did try to find a diverse sample in terms of age and occupation; however we cannot assume that all East Germans share these viewpoints.”
Quote in the paperNot a substantial claimMay combine two claims.
Interpretationown dataOur 'Continued frugality' theme adds to the literature stream of voluntary simplifiers by illustrating consumers' retention of goods for future use and at the same time as resisting new purchases.
“By illustrating consumers' retention of goods for future use and at the same time as resisting new purchases, our ''Continued frugality'' theme adds to the literature stream of voluntary simplifiers.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningA sample of 20 is not considered representative of the entire population of the former GDR.
“As with most qualitative research based on a small number of informants, a sample of 20 is not considered representative of the entire population of the former GDR.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims.
PremisecitationOver-consumption and materialism are contributing to a long-run decline of quality of life in industrial societies, which in turn may cause a form of anti-materialism as a consumer response.
“Kilbourn et al. (1997) concludes that over-consumption and materialism are contributing to a long-run decline of quality of life in industrial societies; which in turn may cause a form of anti-materialism as a consumer response (Santino, 1996).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Kilbourn et al. (1997)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Santino, 1996
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S4 (based).
Interpretationnone givenEast Germans, like the rest of us, now define themselves by their possessions.
“East Germans, like the rest of us, now define themselves by their possessions.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningMaterial possessions and abundance are actually driving East Germans apart, making them feel less socially connected.
“and that material possessions and abundance are actually driving East Germans apart, making them feel less socially connected.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningExcessive product packaging goes against East German frugality.
“Excessive product packaging also goes against East German frugality.”
Quote in the paperNot a substantial claim
The paper relies on this without support.
A common ideology of consumption is that more things translate to a higher quality of life.
“A common ideology of consumption is that more things translate to a higher quality of life.This paper challenges this ideology.”
The paper relies on this without support.
East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
“East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.”
The paper relies on this without support.
In East Germany, everyone had access to the same things and the same income, and they worked together to find the hard-to-get things.
“In East Germany, everyone had access to the same things and the same income, and they worked together to find the hard-to-get things.”
The paper relies on this without support.
Nazism, Communism, and Capitalism (all materialist philosophies) promised material progress.
“Nazism, Communism, and Capitalism (all materialist philosophies) promised material progress.”
The paper relies on this without support.
Adam Smith's notion reigns supreme - pursuing self-interest is the best way to support society.
“Adam Smith's notion reigns supreme -pursuing self-interest is the best way to support society.”
The paper relies on this without support.
Progress did not come through 'working together' as the Communist ideals stated.
“Progress did not come through ''working together'' as the Communist ideals stated.”
The paper relies on this without support.
Now, progress was achieved by pursuing self-interests.
“Now, progress was achieved by pursuing self-interests.”
The paper relies on this without support.
Capitalism made no promises of food or employment.
“In fact, they seemed to have gone backwards, as capitalism made no promises of food or employment.”
The paper relies on this without support.
The rights to many resurrected East German products have been purchased and the production subsequently controlled by western companies.
“All that is left is ''Ostalgie'' and about 3000 resurrected East German products (ironically, the rights to many of these products have been purchased and the production subsequently controlled by western companies).”
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- Authors
- Albinsson, P. A., Wolf, M., & Kopf, D. A.
- Affiliations
- Appalachian State University (US)
- University of Southern Mississippi (US)
- University of Wisconsin–Whitewater (US)
- Corresponding author
- Albinsson, Pia A.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2010-11
- Volume
- 9
- Issue
- 6
- Pages
- 412-425
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W2097794888
- Cited by
- 102
- References
- 68
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 4 · 2023: 10 · 2022: 3 · 2021: 4 · 2020: 12 · 2019: 7 · 2018: 12 · 2017: 7 · 2016: 7 · 2015: 14 · 2014: 5 · 2013: 4 · 2012: 2
- FWCI
- 5.70
- Type
- journal article
- Language
- en
- Open access
- green
- libres.uncg.edu
- Locations
- Journal of Consumer Behaviour (publishedVersion)
- NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Keywords
- anti-consumption, consumer resistance, hyperconsumption, throwaway culture, frugality, former East Germany, German reunification, social connectedness, collective identity, dialogism
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