Cited by 102Consumer Behavior in Brand Consumption and IdentificationConsumer behavior in food and healthConsumer Behavior and Market Dynamics

Anti-consumption in East Germany: consumer resistance to hyperconsumption

Open access
Albinsson, Pia A., Wolf, Marco, Kopf, Dennis A.·2010·Journal of Consumer Behaviour

Abstract

Abstract A common ideology of consumption is that more things translate to a higher quality of life. This paper challenges this ideology. We explore the consumption resistance (anti‐consumption) of “cheap and low‐quality” goods experienced by consumers living in former East Germany. We interviewed men and women who lived in East Germany about their consumption experiences before, during, and after Reunification. We present three emergent themes: “consumer resistance – emergence of anti‐consumption,” “continued frugality – resistance to contemporary throwawayism?,” and “Western Brand Resistance.” Our research reveals a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption. We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart – making them feel less socially connected. As East Germans are swept up in the global economic juggernaut of capitalism, they find that their collective identity and sense of community is also swallowed up. Upon this realization, dialogism appears, and we uncover this as resistance to Western practices of hyperconsumption, frugality‐as‐an‐ethic and an aversion to low quality throwaway‐type products. Based on our findings, we make suggestions for marketing practice and for future research. Copyright © 2010 John Wiley & Sons, Ltd.

Integrity signals

Registry

Crossref · 10.1002/cb.333

Cites

67 of 67 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 37 cited sources checked · 0 supported · 0 flagged

  • Findingown data

    East Germans have a deep aversion to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.

    “Our research reveals a deep aversion among East Germans to the modern, bureaucratic and obligatory practice of throwawayism and hyperconsumption.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Findingown data

    Other informants (Theo, Rainer, and Peter) confirmed hand-me-down practices as unchanged behavior in their family.

    “Other informants (e.g., Theo, Rainer, and Peter) also confirmed hand-medown practices as unchanged behavior in their family.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Findingown data

    Material possessions and abundance are driving East Germans apart, making them feel less socially connected.

    “We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Findingown data

    Consumption is often a disillusioning experience for East Germans.

    “We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Findingown data

    An additional idea linked to anti-consumption sentiments among East Germans is the perceived lower quality of consumer goods available after reunification.

    “An additional idea linked to anti-consumption sentiments among East Germans is the perceived lower quality of consumer goods available after reunification.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims. 43
  • Classified as probably not a substantial claim. 29
  • May combine two claims.

    Findingown data

    East Germans feel resentment and betrayal about consumption.

    “We find feelings of resentment and betrayal and discover a much deeper issue with consumption: the fact that consumption is often a disillusioning experience and that material possessions and abundance are actually driving East Germans apart -making them feel less socially connected.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Mandy realized that current levels of consumption are wasteful.

    “Mandy, one of the two participants that had moved west in the mid 1990s, also realized that current levels of consumption is wasteful.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    Informants voiced feelings of aversion against the oversupply of consumer goods, struggling to fit past values of refraining from unnecessary consumption with current pressure to partake in hyperconsumption.

    “Our informants voiced feelings of aversion against the oversupply of consumer goods struggling to find a fit between past values of refraining from unnecessary consumption and current pressure to partake in hyperconsumption.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    Goods were suddenly available, yet the experience of acquiring goods suffered.

    “Goods were suddenly available, yet, the experience of acquiring goods suffered.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    The informants clearly expressed dislike for introduced consumerism, lighthearted throwawayism, and the overall lack of sustainability views.

    “The informants in this study clearly expressed their dislike for the introduced consumerism, the lighthearted throwawayism, and the overall lack of sustainability views.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingnone given

    East Germans are resisting hyperconsumption and throwawayism.

    “While there is a surge in consumerism in many developing and former communist societies in Asia (Etzioni, 1998), we find that East Germans are resisting hyperconsumption and throwawayism.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    It was no longer a necessity for informants to behave frugally, but they still continue, in part, to resist over-consumption.

    “It is clear in our analysis that it was no longer a necessity (items are no longer scarce) for informants to behave frugally but they still continue, in part, to resist over-consumption.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    Participants generally believed that goods from GDR times were sturdy, made to last, and repairable.

    “Participants stated that they generally believed that goods from GDR times were sturdy, made to last, and repairable.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Ulla came to the realization of unnecessary purchases by participating in hyperconsumption.

    “A similar case of rejecting hyperconsumption was stated by Ulla who asserts that she came to the realization of unnecessary purchases by participating in hyperconsumption: I think I became a more conscious consumer by going through all of this [hyperconsumption] after the Wall.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingreasoning

    With the transition to a demand economy, economic necessity to save and repair vanished, but many consumers still choose to integrate their cultural values and refuse to participate in wasteful consumption.

    “With the transition to a demand economy, this necessity vanished, but many consumers still choose to integrate their cultural values and refuse to participate in wasteful consumption.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Norbert explains that goods were never disposed of prior to the end of the life cycle.

    “Norbert explains that goods were never disposed of prior to the end of the life cycle.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    East Germans question the logic of Western consumption models by voicing concerns and re-practicing former East German consumption practices to limit the social consequences of excessive waste.

    “East Germans now question the logic of Western consumption models by not only voicing concerns but also re-practicing former East German consumption practices in an attempt to limit the social consequences of creating excessive waste.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingnone given

    Nearly all Western products required East Germans to gain new experiences with brands, often causing frustration and confusion.

    “Nearly all Western products required East Germans to gain new experiences with brands often causing frustration and confusion.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingreasoning

    The replacement of familiar Eastern products with Western products offered opportunities but also created challenges for East Germans.

    “The replacement of familiar Eastern products with Western products not only offered opportunities, but also created challenges for East Germans.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    Most participants recognize positive changes associated with becoming a market economy, but the informants continue to struggle to accept the individualistic ideal and the new philosophies of hyperconsumption and throwawayism.

    “While most participants recognize the positive changes associated with becoming a market economy, our informants continue their struggle to accept the individualistic ideal and the new philosophies of hyperconsumption and throwawayism.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    Former East Germans hold attitudes against Western consumer culture and felt disillusionment after realizing that their participation did not necessarily make their lives better.

    “This paper examines the attitudes former East Germans hold against Western consumer culture and the disillusionment they felt after realizing that their participation did not necessarily make their lives better.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Norbert learned that he was better off keeping possessions for future times.

    “Norbert learned that he was better off keeping possessions for future times.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    East Germans seek to efficiently use resources such as consumer durables and oftentimes store or repair old or broken products for possible future use.

    “The current study adds to this literature by showing how East Germans seek to efficiently use resources such as consumer durables and oftentimes store or repair old or broken products for possible future use.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Findingown data

    The three identified themes illustrate a strong aversion and resistance to a throwaway society and a longing for durable, high-quality products.

    “The three identified themes described above illustrate a strong aversion and resistance to a throwaway society and a longing for durable, high-quality products.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingreasoning

    It had become an 'elbow society.'

    “It had become an ''elbow society.''”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Detlef prefers East German products whenever possible because he perceives their quality as superior.

    “Detlef prefers East German products whenever possible as he perceives their quality as superior.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Some informants reported that it is not as much fun to shop anymore.

    “Some even reported that it is not as much fun to shop anymore.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingown data

    Birgit stated that Eastern brand quality was better than its reputation, and her experience with Western brands did not live up to expectations.

    “Birgit also stated that Eastern brand quality was better than its reputation, and her experience with Western brands did not live up to expectations.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    By 'better' Rainer and others refer to the GDR experience as being 'a lot more comfortable, direct, and transparent.'

    “By ''better'' Rainer and others refer to the GDR experience as being ''a lot more comfortable, direct, and transparent.''”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Findingreasoning

    Somehow this does not feel right to many East Germans.

    “Somehow this does not feel right to many East Germans.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The informants long for a stronger communal practice and a social connectedness through a less consumption-oriented society.

    “The informants also long for a stronger communal practice and a social connectedness through a less consumption-oriented society.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Some informants welcomed the capitalist system and viewed it as 'not bad,' but often noted it had negative aspects.

    “Although some informants welcomed the capitalist system and viewed it as ''not bad,'' they often noted that it had some negative aspects that came along with it.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    We found a longing for more values in today's system, more personal responsibility and less consumption orientation in the marketplace.

    “We found a longing for more values in today's system, more personal responsibility and less consumption orientation in the marketplace.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingreasoning

    Their very identities are now tied to their possessions, and for the first time, they feel like they have to 'keep up with the Joneses.'

    “In fact, their very identities are now tied to their possessions, and for the first time, they feel like they have to ''keep up with the Joneses.''”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Eastern products are perceived as being of higher quality and appeal to feelings of nostalgia (Ostalgie).

    “The products are perceived as being of higher quality and they also appeal to feelings of nostalgia, or as Rainer calls it ''Ostalgie,'' a portmanteau of the German words Ost (East) and nostalgie (nostalgia).”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    Informants described the West as a throwaway society and too consumption oriented, resulting in a non-sensical oversupply of things.

    “Several informants shared their disappointment of the lack of quality in the goods that were offered, that ''they broke easily,'' that products were not ''as robust as Eastern products that could be repaired,'' that the West is a ''throwaway society,'' ''too consumption oriented,'' resulting in ''a type of non-sensical oversupply of things.''”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    East Germans value longer-term relationships with their things/products and avoid unnecessary consumption and divestment of goods.

    “East Germans prefer longer-term relationships with their products.”
    • Also stated in: § Conclusion · plain
      “East Germans value longer-term relationships with their things and avoid unnecessary consumption and divestment of goods.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingcitation

    At a deeper level, we find feelings of resentment and betrayal showing that there was a huge discrepancy between the beautiful visions of material abundance and Western affluence that East Germans expected and its reality upon attainment.

    “At a deeper level, we find feelings of resentment and betrayal showing that there was a huge discrepancy between the beautiful visions of material abundance and Western affluence that East Germans expected and its reality upon attainment (Veenis, 1999).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Veenis, 1999

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Findingcitation

    The data suggest that many consumers resist change to a consumption-driven ideology and develop a defensive reaction against its norms.

    “The data suggest that many consumers resist change to a consumption-driven ideology and develop a defensive reaction against its norms (Cherrier et al., 2010).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Cherrier et al., 2010

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Findingnone given

    Many of the informants in this study consider capitalism an 'unfriendly market system' due to the decrease in social connectedness and the increase of an 'elbow society' where every man and woman is fighting for him/herself.

    “Many of the informants in this study consider capitalism an ''unfriendly market system'' due to the decrease in social connectedness and the increase of an ''elbow society'' where every man and woman is fighting for him/herself.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Less social interaction and decreased feelings of uniqueness affected the enjoyment of consumption.

    “Less social interaction and decreased feelings of uniqueness (of obtaining hard to find goods) affected the enjoyment of consumption.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Classified as probably not a substantial claim.

    Interpretationreasoning

    The three themes help us understand how the former collective view may still be adhered to and affect consumption decisions years after transitioning to a market economy.

    “These three themes help us understand how the former collective view may still be adhered to and affect consumption decisions years after transitioning to a market economy.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Interpretationreasoning

    As East Germans are swept up in global capitalism, their collective identity and sense of community is swallowed up.

    “As East Germans are swept up in the global economic juggernaut of capitalism, they find that their collective identity and sense of community is also swallowed up.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Interpretationreasoning

    East Germans became more conscious about Western models of consumption, and these experiences shaped future preferences for re-introduced Eastern brands.

    “East Germans became more conscious about Western models of consumption, and these experiences shaped future preferences for re-introduced Eastern brands.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • Classified as probably not a substantial claim.

    Study design and conductcitation

    Interviews were continued until themes were saturated and no additional refinements emerged from adding more participants.

    “We continued conducting interviews until our themes were saturated and no additional refinements emerged from the addition of more participants (Glaser and Strauss, 1967).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Glaser and Strauss, 1967

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductcitation

    After independent coding, the authors discussed the meaning of the themes and analyzed the data.

    “After independent coding of the data, the authors discussed the meaning of the themes and analyzed the data (for similar approaches see Kozinets and Handelman, 2004;Thompson and Arsel, 2004).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Kozinets and Handelman, 2004 source
    • cites Thompson and Arsel, 2004 source
  • Classified as probably not a substantial claim.

    Premisecitation

    In industrialized societies, ideals have elevated consumption to the level of a virtue.

    “In industrialized societies, these ideals have elevated consumption to the level of a virtue (Kopf et al., in press).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Kopf et al., in press

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim.

    Study design and conductnone given

    Analysis and review of the data were done independently by the three researchers through iterative readings in search for emergent and recurring themes.

    “Analysis and review of the data were done independently by the three researchers through iterative readings in search for emergent and recurring themes.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationnone given

    East Germans were not familiar with varying quality standards for products, thus expected them to perform equally well across a product category.

    “East Germans were not familiar with varying quality standards for products, thus expected them to perform equally well across a product category.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Interpretationreasoning

    East Germans' resistance to Western practices of hyperconsumption appears as dialogism, frugality-as-an-ethic, and an aversion to low quality throwaway-type products.

    “Upon this realization, dialogism appears, and we uncover this as resistance to Western practices of hyperconsumption, frugality-as-an-ethic and an aversion to low quality throwaway-type products.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.
  • May combine two claims.

    Interpretationreasoning

    Capitalism created the haves and have-nots in the former East Germany (along with feelings of jealousy).

    “Capitalism created the haves and have-nots in the former East Germany (along with feelings of jealousy).”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Experience that is negatively disconfirmed can lead to dissatisfaction and subsequent avoidance of or anti-loyalty to brands.

    “Experience that is negatively disconfirmed can lead to dissatisfaction and subsequent avoidance of or anti-loyalty to brands (Lee et al., 2009b).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Lee et al., 2009b

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationreasoning

    Through capitalism, East Germans have achieved the material abundance that eluded them for almost a century, only to learn that this did not make them any happier.

    “Finally, through capitalism, they have achieved the material abundance that eluded them for almost a century -only to learn that this did not make them any happier.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationcitation

    Along with new pressures comes the feeling that something special had been lost - Rainer's 'comfort, directness, and transparency' have been replaced by insecurity and estrangement.

    “Along with new pressures comes the feeling that something special had been lost -Rainer's ''comfort, directness, and transparency'' have been replaced by insecurity and estrangement (Veenis, 1999).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Veenis, 1999

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationown data

    Although our informants had lived through a form of nonvoluntary simplicity based on necessity prior to 1989, they now voluntarily choose to return to a familiar lifestyle as a response to the capitalist system.

    “Although our informants had lived through a form of nonvoluntary simplicity, that was based on necessity prior to 1989, they now voluntary choose to return to a familiar lifestyle as a response to the capitalist system.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Many consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment.

    “Western societies consider consumption of products to be a road to happiness (Hetrick, 1989), but more recent research indicates that many consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment (Zavestoski 2002b).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Zavestoski 2002b

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationown data

    This finding extends Zavestoski's (2002b) research on voluntary simplifiers and their quest for authenticity through alternative consumption practices to a broader consumer segment spanning several socioeconomic levels and illustrates that it is not only high-income consumers who struggle with materialism.

    “This finding extends Zavestoski's (2002b) research on voluntary simplifiers and their quest for authenticity through alternative consumption practices to a broader consumer segment spanning several socioeconomic levels and illustrates that it is not only high-income consumers who struggle with materialism.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Zavestoski, 2002b

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    Frugal behavior can be attributed to a personality trait learned early in life, a desire to have less of a negative impact on the environment, and/or a less negative effect on people.

    “Frugal behavior can be attributed to a personality trait learned early in life (Lastovicka et al., 1999), a desire to have less of a negative impact on the environment (Straughan and Roberts, 1999), and/or a less negative effect on people (Pepper et al., 2009).”
    Quote in the paperNot a substantial claim0 of 3 sources checked
    • cites Lastovicka et al., 1999 source
    • cites Straughan and Roberts, 1999 source
    • cites Pepper et al., 2009 source
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    The decline of close-knit communities results in more individuation and less formal interactions in society.

    “The decline of close-knit communities results in more individuation and less formal interactions in society (Giddens, 1991).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Giddens, 1991

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationown data

    Our results indicate that future examinations of whether anti-consumption behavior is proactive or reactive are not likely to be as useful as future studies that investigate the differences between selectively driven versus generally practiced anti-consumption.

    “Furthermore, our results indicate that future examinations of whether or not anti-consumption behavior is proactive (internally driven) or reactive (externally driven) are not likely to be as useful as future studies that investigate the differences between selectively driven versus generally practiced anti-consumption (further refining the future research agenda proposed by Lee et al. (2009a)).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Lee et al. (2009a)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Western societies consider consumption of products to be a road to happiness.

    “Western societies consider consumption of products to be a road to happiness (Hetrick, 1989), but more recent research indicates that many consumers now believe that over-consumption can create feelings of stress, fatigue, unhappiness, or disillusionment (Zavestoski 2002b).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Hetrick, 1989

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Zavestoski 2002b

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    We cannot assume that all East Germans share these viewpoints.

    “We did try to find a diverse sample in terms of age and occupation; however we cannot assume that all East Germans share these viewpoints.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    The transition from socialism to postsocialism changed the dynamics of society and created a crisis of values in many Eastern countries.

    “The transition from socialism to postsocialism changed the dynamics of society and created a ''crisis of values'' in many of the Eastern countries (Humphrey, 2002: 43).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Humphrey, 2002: 43

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    We did try to find a diverse sample in terms of age and occupation.

    “We did try to find a diverse sample in terms of age and occupation; however we cannot assume that all East Germans share these viewpoints.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationown data

    Our 'Continued frugality' theme adds to the literature stream of voluntary simplifiers by illustrating consumers' retention of goods for future use and at the same time as resisting new purchases.

    “By illustrating consumers' retention of goods for future use and at the same time as resisting new purchases, our ''Continued frugality'' theme adds to the literature stream of voluntary simplifiers.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    A sample of 20 is not considered representative of the entire population of the former GDR.

    “As with most qualitative research based on a small number of informants, a sample of 20 is not considered representative of the entire population of the former GDR.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Premisecitation

    Over-consumption and materialism are contributing to a long-run decline of quality of life in industrial societies, which in turn may cause a form of anti-materialism as a consumer response.

    “Kilbourn et al. (1997) concludes that over-consumption and materialism are contributing to a long-run decline of quality of life in industrial societies; which in turn may cause a form of anti-materialism as a consumer response (Santino, 1996).”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Kilbourn et al. (1997)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Santino, 1996

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    East Germans, like the rest of us, now define themselves by their possessions.

    “East Germans, like the rest of us, now define themselves by their possessions.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Material possessions and abundance are actually driving East Germans apart, making them feel less socially connected.

    “and that material possessions and abundance are actually driving East Germans apart, making them feel less socially connected.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationreasoning

    Excessive product packaging goes against East German frugality.

    “Excessive product packaging also goes against East German frugality.”
    Quote in the paperNot a substantial claim
65 of 65
  • The paper relies on this without support.

    A common ideology of consumption is that more things translate to a higher quality of life.

    “A common ideology of consumption is that more things translate to a higher quality of life.This paper challenges this ideology.”
  • The paper relies on this without support.

    East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.

    “East Germans were introduced to a specific set of socio-political factors under communist rule that shaped their mentality for over 40 years.”
  • The paper relies on this without support.

    In East Germany, everyone had access to the same things and the same income, and they worked together to find the hard-to-get things.

    “In East Germany, everyone had access to the same things and the same income, and they worked together to find the hard-to-get things.”
  • The paper relies on this without support.

    Nazism, Communism, and Capitalism (all materialist philosophies) promised material progress.

    “Nazism, Communism, and Capitalism (all materialist philosophies) promised material progress.”
  • The paper relies on this without support.

    Adam Smith's notion reigns supreme - pursuing self-interest is the best way to support society.

    “Adam Smith's notion reigns supreme -pursuing self-interest is the best way to support society.”
  • The paper relies on this without support.

    Progress did not come through 'working together' as the Communist ideals stated.

    “Progress did not come through ''working together'' as the Communist ideals stated.”
  • The paper relies on this without support.

    Now, progress was achieved by pursuing self-interests.

    “Now, progress was achieved by pursuing self-interests.”
  • The paper relies on this without support.

    Capitalism made no promises of food or employment.

    “In fact, they seemed to have gone backwards, as capitalism made no promises of food or employment.”
  • The paper relies on this without support.

    The rights to many resurrected East German products have been purchased and the production subsequently controlled by western companies.

    “All that is left is ''Ostalgie'' and about 3000 resurrected East German products (ironically, the rights to many of these products have been purchased and the production subsequently controlled by western companies).”
9 of 9

Cites

Flagged first, then by citations

1 of the 68 references couldn’t be matched to a known paper.

Research works printed but not linked: 5

  1. Cherrier H, 2010, International Center for Anti‐Consumption Research/NACRE 2010 Conference Proceedings, 20
  2. Economist, 2003, Ostalgie: east German products, The Economist, 368, 57
  3. Galvagno M, 2010, International Center for Anti‐Consumption Research/NACRE 2010 Conference Proceedings, 10
  4. Santino J, 1996, New Old Fashion Ways: Holidays and Popular Culture
  5. Spehrlich PW, 2006, Oppression and Scarcity: The History and Institutional Structure of the Marxist‐Leninist Government of East Germany and some perspectives on Life in a Socialist System

Cited by

Sorted by citations

Authors
Albinsson, P. A., Wolf, M., & Kopf, D. A.
Affiliations
  • Appalachian State University (US)
  • University of Southern Mississippi (US)
  • University of Wisconsin–Whitewater (US)
Corresponding author
Albinsson, Pia A.
Venue
Journal of Consumer Behaviour
Publisher
Wiley
Published
2010-11
Volume
9
Issue
6
Pages
412-425
ISSN
  • 1472-0817 (ISSN-L)
  • 1479-1838
OpenAlex
W2097794888
Cited by
102
References
68
Citations by year
2026: 3 · 2025: 8 · 2024: 4 · 2023: 10 · 2022: 3 · 2021: 4 · 2020: 12 · 2019: 7 · 2018: 12 · 2017: 7 · 2016: 7 · 2015: 14 · 2014: 5 · 2013: 4 · 2012: 2
FWCI
5.70
Type
journal article
Language
en
Open access
Locations
  • Journal of Consumer Behaviour (publishedVersion)
  • NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Keywords
anti-consumption, consumer resistance, hyperconsumption, throwaway culture, frugality, former East Germany, German reunification, social connectedness, collective identity, dialogism

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-10.

Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-10.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review