The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Market orientation and business performance: some European evidence
Abstract
While market orientation has almost been taken for granted by both academics and some practitioners, attempts to define and operationalize the construct have been very limited. Moreover, efforts to link market orientation to business performance have been few and far between. Recent work in the USA has led to the development of a scale to measure market orientation in organizations, and this measure has also been positively linked to performance. Describes efforts to measure the level of market orientation in samples of British and Maltese firms. Confirms the reliability of the measure, and tests some aspects of its validity. While the link between market orientation and firm performance is not a strong one, it is indeed significant. Discusses implications of the studies, and identifies some avenues for further research.
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Cites
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1988) · Zenodo · doi:10.5281/zenodo.14579729 · Cited by 21,118
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Cited by
Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998) · Journal of Marketing · doi:10.2307/1251746 · Cited by 766
Metadata
- Authors
- Pitt, L., Caruana, A., & Berthon, P. R.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1996-02-01
- Volume
- 13
- Issue
- 1
- Pages
- 5-18
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W2022096927
- Cited by
- 307
- References
- 3
- FWCI
- 42.23
- Type
- journal article
- Language
- en
- Open access
- closed
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- Pitt, L., Caruana, A., & Berthon, P. R. (1996). Market orientation and business performance: some European evidence. International Marketing Review. https://doi.org/10.1108/02651339610111317
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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